Je to pár mesiacov dozadu, čo Google prestal zobrazovať benchmarking reporty vo svojom Google Analytics, vtedy ale oficiálne prislúbili, že ich budú posielať užívateľom v podobe pravideľných newslettrov. Trvalo to síce trochu dlhšie, ale svoj sľub konečne splnili.
Bohužial benchmarking report je veľmi všeobecný, nie je delený podľa segmentov trhu, ani žiadne ďalšie detaily v ňom nenájdete.
Metriky stránok
|
11/1/09 – 2/1/10 |
11/1/10 – 2/1/11 |
Difference |
| Pages/Visit |
4.9 |
4.5 |
-0.4 |
| Bounce Rate |
48.2% |
47.0% |
-1.2% |
| Avg Time on Site |
5:49 |
5:23 |
-0:26 |
Metriky stránok podľa krajín
| Country |
Pages / Visit |
Bounce Rate |
Avg Time on Site |
| United States |
4.7 (-0.1) |
42.5% (-6.1%) |
6:06 (-0:10) |
| United Kingdom |
4.9 (-0.3) |
41.5% (+0.2%) |
5:38 (-0.27) |
| France |
4.4 (-0.4) |
49.7% (+1.4%) |
4:40 (-0:08) |
| Brazil |
4.1 (-0.1) |
47.8% (-2.9%) |
5:20 (+0:03) |
| China |
4.1 (-0.1) |
58.2% (+1.0%) |
3:46 (+0:37) |
| Japan |
3.9 (-0.1) |
48.6% (-9.0%) |
3:47 (-2:59) |
Metriky stránok podľa zdroju návštev
| Traffic Sources |
Pages / Visit |
Bounce Rate |
Avg Time on Site |
| Direct |
4.0 (-0.5) |
47.2% (-4.0%) |
5:21 (-0:07) |
| Referral |
5.0 (+0.1) |
43.1% (-1.1%) |
6:36 (-1:48) |
| Organic Search |
4.9 (-0.1) |
47.9% (-1.1%) |
4:43 (+0:06) |
| CPC Search |
5.6 (+0.0) |
41.4 (-1.7%) |
3:57(+0:07) |
Zdroje návštev
| % Visits from Sources |
11/1/09 – 2/1/10 |
11/1/10 – 2/1/11 |
Difference |
| Direct |
36.5% |
36.8% |
+0.3% |
| Referral |
21.0% |
19.4% |
-1.6% |
| Search Engines |
27.0% |
28.0% |
+1.0% |
| Other |
15.5% |
15.8% |
+0.3% |
Operačné systémy
| % Visits from OS |
11/1/09 – 2/1/10 |
11/1/10 – 2/1/11 |
Difference |
| Windows |
89.9% |
84.8% |
-5.1% |
| Macintosh |
4.5% |
5.2% |
+0.7% |
| Linux |
0.6% |
0.7% |
+0.1% |
| Other |
5% |
9.3% |
+4.3% |
