Visiguide

2023

We are the guide to online marketing - and the number one in Slovakia when it comes to educating the market and marketers. Our commitment to sharing expert knowledge has been recognised with a Gold Digital PIE award.

Visiguide is the content magazine of the Visibility agency, created by specialists from Visibility and the Visibility 360 Group alongside their client work. The highly specialised content reveals know‑how, news, and marketing trends, fulfilling our mission to educate the market and marketing professionals. Readers get free, high‑value content from real‑world experts, often with practical examples they can apply directly to their own work.

Services
SEO
Copywriting

Client
Visibility

Team
Head of Marketing – Alex Gerbóc
SEO a Content Specialist – Mária Prokop
Graphic Designers – Klára Jankechová, Zuzana Lehocká, Maroš Galgóci
Copywriters – Kolektív Visibility a Visibility 360 Group

Awards
Digital PIE 2023 – Zlatý PIE
ECA – 2x Shortlist
See details

Key Challenges

The main challenge was to raise both the quality and quantity of content in response to an increasingly competitive landscape, while also motivating agency specialists to contribute expert content alongside their client projects.

Goals

KEY OBJECTIVES

Increase organic traffic to the Visiguide magazine by

+30^%

Increase service enquiries for Visibility by

+20^%

Produce more content and content formats

Results

WHAT WE’VE ACHIEVED

Organic traffic growth for Visiguide

+111^%

Increase in service enquiries for Visibility

+48^%

Growth in content volume and formats

+188^%

How We Achieved It

E‑E‑A‑T is a cornerstone of our magazine. Every piece of high‑quality content is authored by qualified specialists who bring practical, hands‑on know‑how from the field. This not only increases trustworthiness for Google, but also for our readers.

We built and implemented a comprehensive content strategy supported by a detailed editorial calendar and analytics‑driven decisions. We focused on creating new content while also republishing and improving older content, enhancing formats based on in‑depth keyword analysis, and promptly responding to emerging trends and marketing news.

To maximise reach, we reinforced our content efforts with on‑page SEO, link building (both internal and external), and multi‑channel promotion — including newsletters, social media, and industry events.