{"id":964,"date":"2025-05-22T16:10:00","date_gmt":"2025-05-22T14:10:00","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=964"},"modified":"2026-08-25T15:24:24","modified_gmt":"2026-08-25T13:24:24","slug":"svet-stromcekov-2023","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/svet-stromcekov-2023\/","title":{"rendered":"Svet Strom\u010dekov"},"content":{"rendered":"
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Predviano\u010dn\u00e1 sez\u00f3na bola v znamen\u00ed roz\u0161\u00edrenia marketingov\u00fdch aktiv\u00edt a kan\u00e1lov ako na dom\u00e1com, tak aj na 6-tich zahrani\u010dn\u00fdch trhoch, pri\u010dom tento rok sme rozhodli viac investova\u0165 do brandov\u00fdch aktiv\u00edt aj na zahrani\u010dn\u00fdch trhoch.<\/div>\n\n
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Klient<\/strong><\/p>\n\n\n\n

Svet strom\u010dekov patr\u00ed k leadrom v predaji umel\u00fdch strom\u010dekov, pri\u010dom p\u00f4sob\u00ed u\u017e na 6-tich trhoch. S klientom pracujeme u\u017e 6 rokov, pri\u010dom ka\u017ed\u00fd rok pos\u00favame hranice v\u00fdkonnosti na vy\u0161\u0161iu \u00farove\u0148. Na\u0161a pr\u00e1ca je za to aj pravidelne oce\u0148ovan\u00e1 a zbiera nielen dom\u00e1ce, ale zahrani\u010dn\u00e9 ceny.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
PPC
SEO<\/p>\n\n\n\n

Klient<\/strong>
Svet Strom\u010dekov<\/a>

T\u00edm<\/strong>
Campaign strategist \u2013 Maro\u0161 Moko\u0161\u00e1k
PPC specialists \u2013 Dominik Bal\u00e1\u017e a Peter Kmotorka
SEO specialist \u2013 Jaroslav Uram
Graphic designer \u2013 Viktor Hermansk\u00fd
Business consultant \u2013 Marcel Sovi\u010d<\/p>\n\n\n\n

Ocenenia<\/strong>
Pozrite si<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Na\u0161imi najv\u00e4\u010d\u0161\u00edmi v\u00fdzvami boli skuto\u010dnosti, \u017ee sa klient pohybuje vo vysoko konkuren\u010dnom prostred\u00ed a vyr\u00e1ba produkty, po ktor\u00fdch dopyt vo vyh\u013ead\u00e1van\u00ed v posledn\u00fdch rokoch kles\u00e1.<\/div>\n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Celkov\u00e9 tr\u017eby vo v\u0161etk\u00fdch krajin\u00e1ch<\/p>

+20 %<\/sup><\/h2><\/div>

Zv\u00fd\u0161enie vyh\u013ead\u00e1vania brandov\u00e9ho k\u013e\u00fa\u010dov\u00e9ho slova<\/p>

+30 %<\/sup><\/h2><\/div>

Zn\u00ed\u017eenie PNO z v\u00fdkonnostn\u00fdch kampan\u00ed pod<\/p>

+6 %<\/sup><\/h2><\/div><\/div>\n\n
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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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Celkov\u00e9 tr\u017eby vo v\u0161etk\u00fdch krajin\u00e1ch<\/p>

+32 %<\/sup><\/h2><\/div>

Zv\u00fd\u0161enie vyh\u013ead\u00e1vania brandov\u00e9ho k\u013e\u00fa\u010dov\u00e9ho slova<\/p>

+47 %<\/sup><\/h2><\/div>

Zn\u00ed\u017eenie PNO z v\u00fdkonnostn\u00fdch kampan\u00ed na<\/p>

+4,7 %<\/sup><\/h2><\/div><\/div>\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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Po minuloro\u010dnom zisten\u00ed s evidentnou vysokou satur\u00e1ciou na slovenskom trhu, sme sa s klientom v roku 2023 rozhodli viac investova\u0165 do brandov\u00fdch aktiv\u00edt aj na zahrani\u010dn\u00fdch trhoch.<\/p>\n\n\n\n

Z\u00e1kladom integrovanej kampane bolo animovan\u00e9 video<\/strong>, v porovnan\u00ed s minul\u00fdm rokom nasaden\u00e9 u\u017e na na v\u0161etk\u00fdch 7-ich trhoch prostredn\u00edctvom platformy Display a Video 360. Na 3 trhoch bolo z\u00e1rove\u0148 doplnen\u00e9 tradi\u010dn\u00fdm m\u00e9diom \u2013 r\u00e1diospotom<\/strong>. Na Slovensku bola video reklama nasaden\u00e1 aj ako TV spot.<\/strong> <\/p>\n\n\n\n

Na tieto brandov\u00e9 aktivity sme nadviazali na v\u0161etk\u00fdch trhoch v\u00fdkonnostn\u00fdmi PPC kampa\u0148ami a niektor\u00e9 krajiny sme podporovali aj SEO aktivitami.<\/p>\n\n\n

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Ocenenia<\/h2>\n\n\n
Digital PIE 2023<\/button><\">
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Digital PIE 2023<\/h3>

Zlat\u00fd Digital PIE<\/strong><\/p>\n

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  • Perfomance (Campaign, E-commerce\/Shopping)
    \nE\u0161te \u010darovnej\u0161ie Vianoce v roku 2023<\/li>\n<\/ul>\n<\/div>
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