{"id":940,"date":"2025-05-22T13:31:14","date_gmt":"2025-05-22T11:31:14","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=940"},"modified":"2026-07-30T09:11:35","modified_gmt":"2026-07-30T07:11:35","slug":"nie-rakovine-2023","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/nie-rakovine-2023\/","title":{"rendered":"Nie rakovine"},"content":{"rendered":"\t\t<div class=\"img\">\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>214<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>214<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/nie-rakovine-kampan.jpg\" type=\"image\/jpeg\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/nie-rakovine-kampan.jpg\" alt=\"\">\n\t\t\t\t<\/picture><\/div>\n\t\t\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lg-txt\">O&nbsp;samovy\u0161etren\u00ed prsn\u00edkov je&nbsp;na&nbsp;Slovensku ve\u013emi n\u00edzke povedomie. Na&nbsp;Instagrame sme preto spustili v\u00fdzvu s&nbsp;n\u00e1zvom #mirrochallenge, ktorej cie\u013eom bolo vir\u00e1lnym sp\u00f4sobom \u0161\u00edri\u0165 osvetu o&nbsp;d\u00f4le\u017eitosti prevencie rakoviny prsn\u00edka.<\/div>\n\n<div class=\"space xxs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Klient<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie&nbsp;rakovine je&nbsp;ob\u010dianske zdru\u017eenie \u2013 pacientska organiz\u00e1cia, ktor\u00e1 obhajuje pr\u00e1va onkologick\u00fdch pacientov. Ich cie\u013eom je&nbsp;spoji\u0165 v\u0161etk\u00fdch, ktor\u00ed m\u00f4\u017eu zlep\u0161i\u0165 onkol\u00f3giu na&nbsp;Slovensku. Podporuj\u00fa prim\u00e1rnu prevenciu a&nbsp;v\u010dasn\u00fa diagnostiku a&nbsp;z\u00e1rove\u0148 pom\u00e1haj\u00fa onkologick\u00fdm pacientom a&nbsp;ich pr\u00edbuzn\u00fdm zvl\u00e1dnu\u0165 n\u00e1ro\u010dn\u00e9 situ\u00e1cie poskytovan\u00edm psychickej podpory, soci\u00e1lneho poradenstva a&nbsp;praktick\u00fdch r\u00e1d, ako zvl\u00e1da\u0165 lie\u010dbu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column offset-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\"><strong>Slu\u017eby<\/strong><br>Kampa\u0148<br>Non-profit<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klient<\/strong><br><a href=\"https:\/\/www.nierakovine.sk\/\">Nie&nbsp;rakovine<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00edm<\/strong><br>Idea maker &amp; copywriter \u2013 O\u013ega Min\u010di\u010dov\u00e1<br>Graphic designers \u2013 Zuzana Lehock\u00e1, Maro\u0161 Galg\u00f3ci, Viktor Hermansk\u00fd<br>Project manager \u2013 Petra Mach\u00e1\u010dkov\u00e1<br>Head of creative team \u2013 Pavol Schejbal<br>Performance specialist \u2013 Peter Kmotorka<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\">Jednou z&nbsp;najv\u00e4\u010d\u0161\u00edch v\u00fdziev pre&nbsp;n\u00e1s bolo oslovi\u0165 a&nbsp;up\u00fata\u0165 najm\u00e4 mlad\u0161iu gener\u00e1ciu.<\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\t\t<div class=\"img\">\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>214<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>214<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/nie-rakovine-kampan-od-visibility.jpg\" type=\"image\/jpeg\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/nie-rakovine-kampan-od-visibility.jpg\" alt=\"\">\n\t\t\t\t<\/picture><\/div>\n\t\t\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\">Ciele<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>PRIM\u00c1RNE CIELE<\/div><\/div>\n\n<div class=\"lg-txt\">Na\u0161li sme sp\u00f4sob, ako jednoducho \u0161\u00edri\u0165 my\u0161lienku d\u00f4le\u017eitosti prevencie rakoviny prsn\u00edka medzi&nbsp;mlad\u0161iu popul\u00e1ciu. V\u00fdzvu sme postavili na&nbsp;social trende, ktor\u00fd roky pretrv\u00e1va zo&nbsp;v\u0161etk\u00fdch najdlh\u0161ie \u2013 selfie pred zrkadlom.<\/div>\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>\u010cO SME DOSIAHLI<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"custom-columns\"><div class=\"item-column\"><p>N\u00e1v\u0161tevnos\u0165 str\u00e1nky o&nbsp;prevencii rakoviny prsn\u00edka st\u00fapla<\/p><h2>+338 <sup>%<\/sup><\/h2><\/div><div class=\"item-column\"><p>N\u00e1v\u0161tevnos\u0165 str\u00e1nky online poradne st\u00fapla<\/p><h2>+387 <sup>%<\/sup><\/h2><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"custom-columns\"><div class=\"item-column\"><p>N\u00e1v\u0161tevnos\u0165 str\u00e1nky o&nbsp;pr\u00edznakoch rakoviny prsn\u00edka st\u00fapla<\/p><h2>+360 <sup>%<\/sup><\/h2><\/div><div class=\"item-column\"><p>N\u00e1v\u0161tevnos\u0165 landing page #mirrorchallenge predstavovala<\/p><h2>5429<\/h2><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\t\t<div class=\"img\">\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>214<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>214<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/nie-rakovine-samovysestrenie-prsnikov.jpg\" type=\"image\/jpeg\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/nie-rakovine-samovysestrenie-prsnikov.jpg\" alt=\"\">\n\t\t\t\t<\/picture><\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\t\t<div class=\"img\">\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>214<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>214<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/nie-rakovine-mirror-challenge.jpg\" type=\"image\/jpeg\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/nie-rakovine-mirror-challenge.jpg\" alt=\"\">\n\t\t\t\t<\/picture><\/div>\n\t\t<\/div>\n<\/div>\n\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\">Ako sme ich dosiahli<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\">Ro\u010dne u&nbsp;n\u00e1s na&nbsp;rakovinu prsn\u00edka zomrie pribli\u017ene 900 \u017eien, pri\u010dom pravideln\u00e9 samovy\u0161etrovanie m\u00f4\u017ee zachr\u00e1ni\u0165 a\u017e 300 z&nbsp;nich. Napriek tomu sa prevencii nevenuje dostato\u010dn\u00e1 pozornos\u0165, a&nbsp;to najm\u00e4 u&nbsp;mladej gener\u00e1cie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na&nbsp;Instagrame sme preto spustili v\u00fdzvu s&nbsp;n\u00e1zvom #mirrorchallenge, v&nbsp;ktorej sme povzbudzovali \u017eeny, aby na&nbsp;znak podpory prevencie rakoviny prsn\u00edka zdie\u013eali fotku pred zrkadlom so&nbsp;zdvihnutou rukou nahor, v&nbsp;polohe, v&nbsp;ktorej za\u010d\u00edna aj&nbsp;samovy\u0161etrenie prsn\u00edkov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdzvu sme \u0161\u00edrili prostredn\u00edctvom influenceriek a&nbsp;influencerov a&nbsp;zn\u00e1mych osobnost\u00ed, ktor\u00e9 sme pred spusten\u00edm kampane oslovili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z&nbsp;instagramovej v\u00fdzvy sa razom stala kampa\u0148, ktor\u00e1 prekro\u010dila hranice digit\u00e1lu a&nbsp;cez&nbsp;hlavn\u00e9 spr\u00e1vy v&nbsp;telev\u00edzii putovala a\u017e na&nbsp;svetov\u00fa s\u00fa\u0165a\u017e MISS UNIVERSE.<\/p>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"lg-txt\">Claim kampane <\/div>\n\n<div class=\"space xxs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ruku hore na&nbsp;to!<\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\t\t<div class=\"youtube-video\">\n\t\t\t<div class=\"video-wrapper\">\n\t\t\t\t<iframe loading=\"lazy\" title=\"[Case study] Visibility x Nie Rakovine  (2023)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/k8JDKwW03DY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Klient Nie&nbsp;rakovine je&nbsp;ob\u010dianske zdru\u017eenie \u2013 pacientska organiz\u00e1cia, ktor\u00e1 obhajuje pr\u00e1va onkologick\u00fdch pacientov. Ich cie\u013eom je&nbsp;spoji\u0165 v\u0161etk\u00fdch, ktor\u00ed m\u00f4\u017eu zlep\u0161i\u0165 onkol\u00f3giu na&nbsp;Slovensku. Podporuj\u00fa prim\u00e1rnu prevenciu a&nbsp;v\u010dasn\u00fa diagnostiku a&nbsp;z\u00e1rove\u0148 pom\u00e1haj\u00fa onkologick\u00fdm pacientom a&nbsp;ich pr\u00edbuzn\u00fdm zvl\u00e1dnu\u0165 n\u00e1ro\u010dn\u00e9 situ\u00e1cie poskytovan\u00edm psychickej podpory, soci\u00e1lneho poradenstva a&nbsp;praktick\u00fdch r\u00e1d, ako zvl\u00e1da\u0165 lie\u010dbu. Slu\u017ebyKampa\u0148Non-profit KlientNie&nbsp;rakovine T\u00edmIdea maker &amp; copywriter \u2013 O\u013ega Min\u010di\u010dov\u00e1Graphic designers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kampan","category-pro-bono"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nie rakovine 2023 | Portf\u00f3lio | Visibility<\/title>\n<meta name=\"description\" content=\"O samovy\u0161etren\u00ed prsn\u00edkov je na SVK ve\u013emi n\u00edzke povedomie. 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