{"id":934,"date":"2025-05-22T13:58:04","date_gmt":"2025-05-22T11:58:04","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=934"},"modified":"2025-11-13T15:18:57","modified_gmt":"2025-11-13T14:18:57","slug":"visiguide-2023","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/visiguide-2023\/","title":{"rendered":"Visiguide"},"content":{"rendered":"
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Sme sprievodcom online marketingu a z\u00e1rove\u0148 slovensk\u00e1 jednotka vo vzdel\u00e1van\u00ed trhu a market\u00e9rov. Za na\u0161u snahu sme boli ocenen\u00ed Zlat\u00fdm Digital PIE.<\/div>\n\n\n

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Klient
<\/strong>Visiguide<\/a> je magaz\u00edn agent\u00fary Visibility, ktor\u00e9ho obsah tvoria \u0161pecialisti z Visibility a Visibility 360 Group popri svojej pracovnej n\u00e1plni. Pr\u00e1ve \u0161pecializovan\u00fd obsah odkr\u00fdva know-how, novinky a trendy z marketingu. Pr\u00e1ve n\u00edm nap\u013a\u0148ame n\u00e1\u0161 cie\u013e vzdel\u00e1va\u0165 trh a market\u00e9rov. \u010citatelia tak z\u00edskavaj\u00fa zdarma hodnotn\u00fd obsah od \u0161pecialistov z praxe, \u010dasto s praktick\u00fdmi pr\u00edkladmi, ktor\u00e9 m\u00f4\u017eu vyu\u017ei\u0165 vo svojich aktivit\u00e1ch.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
SEO
Copywriting<\/p>\n\n\n\n

Klient<\/strong>
Visibility<\/a>

T\u00edm<\/strong>
Head of marketing – Alex Gerb\u00f3c
SEO a content specialist – M\u00e1ria Prokop
Graphic designers – Kl\u00e1ra Jankechov\u00e1, Zuzana Lehock\u00e1, Maro\u0161 Galg\u00f3ci
Copywriters – Kolekt\u00edv Visibility a Visibility 360 Group<\/p>\n\n\n\n

Ocenenia<\/strong>
Digital PIE 2023 – Zlat\u00fd PIE
ECA – 2x Shortlist
Pozrite si viac<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Hlavnou v\u00fdzvou bolo zvy\u0161ova\u0165 kvalitu a mno\u017estvo obsahu v reakcii na st\u00e1le viac konkuren\u010dn\u00e9 prostredie a pritom dok\u00e1za\u0165 motivova\u0165 agent\u00farnych \u0161pecialistov, aby prispievali expertn\u00fdm obsahom.<\/div>\n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Zv\u00fd\u0161enie organickej n\u00e1v\u0161tevnosti magaz\u00ednu Visiguide<\/p>

+30 %<\/sup><\/h2><\/div>

Zv\u00fd\u0161enie po\u010dtu dopytov po slu\u017eb\u00e1ch Visibility<\/p>

+20 %<\/sup><\/h2><\/div>

Vygenerovanie v\u00e4\u010d\u0161ieho mno\u017estva obsahu a form\u00e1tov<\/p><\/div><\/div>\n\n

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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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Zv\u00fd\u0161enie organickej n\u00e1v\u0161tevnosti magaz\u00ednu Visiguide<\/p>

+111 %<\/sup><\/h2><\/div>

Zv\u00fd\u0161enie po\u010dtu dopytov po slu\u017eb\u00e1ch Visibility<\/p>

+48 %<\/sup><\/h2><\/div>

Vygenerovanie v\u00e4\u010d\u0161ieho mno\u017estva obsahu a form\u00e1tov<\/p>

+188 %<\/sup><\/h2><\/div><\/div>\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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E-E-A-T je d\u00f4le\u017eitou s\u00fa\u010das\u0165ou n\u00e1\u0161ho magaz\u00ednu. Za kvalitn\u00fdm obsahom stoja kvalifikovan\u00ed \u0161pecialisti a \u0161pecialistky. \u010citate\u013eom pribli\u017euj\u00fa know-how z praxe, \u010d\u00edm zvy\u0161ujeme d\u00f4veryhodnos\u0165 pre Google, ale aj pou\u017e\u00edvate\u013eov.<\/p>\n\n\n\n

Dali sme si z\u00e1le\u017ea\u0165 na vypracovan\u00ed kvalitnej content strat\u00e9gie, ktor\u00fa aj pln\u00edme. Pri pr\u00e1ci sa opierame o redak\u010dn\u00fd kalend\u00e1r a ako inak, analytiku. Venujeme sa tvorbe nov\u00e9ho obsahu, ale aj republishovan\u00ed star\u0161ieho, vylep\u0161ujeme obsahy r\u00f4znych form\u00e1tov pod\u013ea h\u013abkovej anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov, no z\u00e1rove\u0148 promptne reagujeme na trendy a novinky v marketingu.<\/p>\n\n\n\n

D\u00f4le\u017eit\u00e1 je tie\u017e podpora contentu. Na\u0161e aktivity obohacujeme SEO on-page pr\u00e1cami, linkbuildingom (intern\u00fdm aj extern\u00fdm) a samotnou propag\u00e1ciou obsahu na v\u0161etk\u00fdch kan\u00e1loch (newslettre, soci\u00e1lne siete a eventy).<\/p>\n\n\n

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Ocenenia<\/h2>\n\n\n
Ocenenie 1<\/button><\">
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Digital PIE 2023<\/h3>Zlat\u00fd PIE
\r\nPerformance: Sprievodca online marketingom #1<\/div>
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Ocenenie 2<\/button><\">
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European Content Awards 2023<\/h3>2x Shortlist<\/div>
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