{"id":924,"date":"2025-05-22T13:42:50","date_gmt":"2025-05-22T11:42:50","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=924"},"modified":"2026-05-13T16:28:51","modified_gmt":"2026-05-13T14:28:51","slug":"carbi-2023","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/carbi-2023\/","title":{"rendered":"Carbi"},"content":{"rendered":"
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Detailn\u00e1 on-page a off-page optimaliz\u00e1cia a pravideln\u00e1 tvorba viacer\u00fdch druhov obsahu. V\u010faka tejto systematickej pr\u00e1ci sme dosiahli v roku 2023 mimoriadne v\u00fdsledky.<\/div>\n\n
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Klient<\/strong><\/p>\n\n\n\n

Carbi je spolo\u010dnos\u0165, ktor\u00e1 sa venuje poskytovaniu slu\u017eieb v oblasti predaja a k\u00fapy jazden\u00fdch vozidiel, no nie je autobaz\u00e1r. Na\u0161u spolupr\u00e1cu sme zah\u00e1jili v roku 2021, kedy sme za\u010dali pracova\u0165 na komplexnom SEO a content projekte s cie\u013eom posilni\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165 a vidite\u013enos\u0165 vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
SEO
Copywriting

Klient<\/strong>
Carbi<\/a><\/p>\n\n\n\n

T\u00edm<\/strong>
SEO specialist \u2013 Nina Kucharikov\u00e1
Marketing strategy consultant \u2013 J\u00e1n Andrejko
Copywriters \u2013 Lucia Ban\u00edkov\u00e1 a Marianna Mike\u0161ov\u00e1<\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Hlavnou v\u00fdzvou v r\u00e1mci tohto projektu bolo zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 mladej zna\u010dky v konkuren\u010dnom prostred\u00ed vyh\u013ead\u00e1va\u010dov.
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Ciele<\/h2>\n\n\n
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Medzi hlavn\u00e9 ciele na rok 2023 patrilo zv\u00fd\u0161enie povedomia o slu\u017ebe Carbi v \u0161irokej verejnosti a vytvorenie v\u00e4\u010d\u0161ieho dopytu. Nastavili sme si nasleduj\u00face KPIs:<\/div>\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Vyplnen\u00fdch formul\u00e1rov k financovaniu<\/p>

+100<\/h2><\/div>

Mesa\u010dn\u00e1 organick\u00e1 n\u00e1v\u0161tevnos\u0165<\/p>

6000<\/h2><\/div><\/div>\n\n
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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n\n
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Medziro\u010dn\u00fd n\u00e1rast vyplnen\u00fdch formul\u00e1rov k financovaniu<\/p>\n\n\n\n

+115 %<\/sup><\/em><\/h2>\n\n\n
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Medziro\u010dn\u00fd n\u00e1rast organickej n\u00e1v\u0161tevnosti<\/p>\n\n\n\n

+70 000<\/em><\/h2>\n\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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Na za\u010diatku projektu sme vypracovali komplexn\u00fa digit\u00e1lnu strat\u00e9giu, ktor\u00fa sme n\u00e1sledne integrovali do pravideln\u00e9ho SEO a content projektu. Pre klienta sme v roku 2023 zastre\u0161ovali nasleduj\u00face aktivity.<\/p>\n\n\n\n

Skvalitnenie technickej str\u00e1nky webu, pri\u010dom sme sa pozreli na on-page parametre<\/strong> vstupn\u00fdch str\u00e1nok. Zlep\u0161ovan\u00edm off-page parametrov<\/strong> a budovan\u00edm odkazov\u00e9ho portf\u00f3lia sme podporili silu celej dom\u00e9ny.<\/p>\n\n\n\n

Jednou z k\u013e\u00fa\u010dov\u00fdch aktiv\u00edt bola pravideln\u00e1 tvorba obsahu<\/strong> (\u010dl\u00e1nkov, slovn\u00edkov\u00fdch z\u00edpiskov) a republishing star\u0161\u00edch \u010dl\u00e1nkov. Pri v\u00fdber nov\u00e9ho obsahu sme vych\u00e1zali z anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00fa sme roz\u0161\u00edrili a aktualizovali a content gap anal\u00fdzy, v\u010faka ktorej sme identifikovali medzery v obsahu, resp. k\u013e\u00fa\u010dov\u00e9 slov\u00e1, na ktor\u00e9 sa klient neumiest\u0148oval vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n\n\n\n

Navrhli sme a optimalizovali nov\u00e9 obsahov\u00e9 sekcie<\/strong>:<\/p>\n\n\n\n

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  • Cestovanie: Inform\u00e1cie t\u00fdkaj\u00face sa povinnej v\u00fdbavy a dia\u013eni\u010dn\u00fdch zn\u00e1mok v EU krajin\u00e1ch.<\/li>\n\n\n\n
  • Interakt\u00edvna kalkula\u010dka na v\u00fdpo\u010det registra\u010dn\u00e9ho poplatku.<\/li>\n<\/ul>\n\n\n\n

    Organika sa stala najsilnej\u0161\u00edm kan\u00e1lom, ktor\u00fd pri\u0165ahoval n\u00e1v\u0161tevn\u00edkov nielen na informa\u010dn\u00fd obsah a str\u00e1nky slu\u017eieb, ale klientovi priniesol aj 115 % medziro\u010dn\u00fd n\u00e1rast hlavn\u00fdch konverzi\u00ed.<\/p>\n\n\n\n

    Na\u0161a spolupr\u00e1ca dok\u00e1zala, \u017ee spr\u00e1vne prepojenie SEO a content marketingu dok\u00e1\u017ee prinies\u0165 klientom vynikaj\u00face v\u00fdsledky.<\/p>\n\n\n

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