{"id":880,"date":"2025-05-22T12:01:26","date_gmt":"2025-05-22T10:01:26","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=880"},"modified":"2026-05-14T08:05:53","modified_gmt":"2026-05-14T06:05:53","slug":"svet-stromcekov-2024","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/svet-stromcekov-2024\/","title":{"rendered":"Svet Strom\u010dekov"},"content":{"rendered":"
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Predviano\u010dn\u00e1 sez\u00f3na 2024 bola v znamen\u00ed roz\u0161\u00edrenia marketingov\u00fdch aktiv\u00edt a kan\u00e1lov ako na dom\u00e1com, tak aj na \u010fal\u0161\u00edch piatich zahrani\u010dn\u00fdch trhoch. V\u00fdsledky boli op\u00e4\u0165 nad mieru o\u010dak\u00e1van\u00ed.<\/div>\n\n
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Klient<\/strong><\/p>\n\n\n\n

Svet strom\u010dekov patr\u00ed k leadrom v predaji umel\u00fdch strom\u010dekov, pri\u010dom p\u00f4sob\u00ed u\u017e na 6-tich trhoch. S klienom pracujeme u\u017e 7 rokov, pri\u010dom ka\u017ed\u00fd rok pos\u00favame hranice v\u00fdkonnosti na vy\u0161\u0161iu \u00farove\u0148. Na\u0161a pr\u00e1ca je za to aj pravidelne oce\u0148ovan\u00e1 a zbiera nielen dom\u00e1ce, ale zahrani\u010dn\u00e9 ceny.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
PPC<\/p>\n\n\n\n

Klient<\/strong>
Svet Strom\u010dekov<\/a><\/p>\n\n\n\n

T\u00edm<\/strong>
Campaign strategist \u2013 Maro\u0161 Moko\u0161\u00e1k
PPC specialists \u2013 Dominik Bal\u00e1\u017e a \u0160imon Pozor
Graphic designer \u2013 Viktor Hermansk\u00fd
Business consultant \u2013 Marcel Sovi\u010d<\/p>\n\n\n\n

Ocenenia<\/strong>
Pozrite si<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Na\u0161imi najv\u00e4\u010d\u0161\u00edmi v\u00fdzvami boli skuto\u010dnosti, \u017ee sa klient pohybuje vo vysoko konkuren\u010dnom prostred\u00ed a vyr\u00e1ba produkty, po ktor\u00fdch dopyt vo vyh\u013ead\u00e1van\u00ed v posledn\u00fdch rokoch kles\u00e1.<\/div>\n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Celkov\u00e9 tr\u017eby vo v\u0161etk\u00fdch krajin\u00e1ch<\/p>

+10 %<\/sup><\/h2><\/div>

Zv\u00fd\u0161enie vyh\u013ead\u00e1vania brandov\u00e9ho k\u013e\u00fa\u010dov\u00e9ho slova<\/p>

+10 %<\/sup><\/h2><\/div>

Udr\u017eanie PNO z v\u00fdkonnostn\u00fdch kampan\u00ed pod hranicou<\/p>

+10 %<\/sup><\/h2><\/div><\/div>\n\n
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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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Zv\u00fd\u0161enie po\u010dtu k\u013e\u00fa\u010dov\u00fdch slov v TOP 20 v horizonte 12 mesiacov<\/p>

+93,8 %<\/sup><\/h2><\/div>

Zv\u00fd\u0161enie po\u010dtu k\u013e\u00fa\u010dov\u00fdch slov v TOP 20 v horizonte 12 mesiacov<\/p>

+93,8 %<\/sup><\/h2><\/div><\/div>\n\n
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Priemern\u00e9 PNO z platen\u00fdch kampan\u00ed na v\u0161etk\u00fdch trhoch<\/p>

8,20 %<\/sup><\/h2><\/div>

Zv\u00fd\u0161enie vyh\u013ead\u00e1vania brandov\u00e9ho k\u013e\u00fa\u010dov\u00e9ho slova na zahrani\u010dn\u00fdch trhoch<\/p>

+18,7 %<\/sup><\/h2><\/div><\/div>\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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Sez\u00f3na 2024 sa niesla v duchu zavedenia automatiz\u00e1cie a umelej inteligencie, ako aj data driven pr\u00edstupom (segment\u00e1cia produktov\u00fdch data feedov na z\u00e1klade priebe\u017en\u00fdch d\u00e1t) a sk\u00fa\u0161an\u00ed nov\u00fdch reklamn\u00fdch n\u00e1strojov (YouTube video builder) a reklamn\u00fdch platforiem (TikTok).<\/p>\n\n\n\n

Z\u00e1kladom integrovanej kampane bolo animovan\u00e9 video nasaden\u00e9 na v\u0161etk\u00fdch \u0161iestich trhoch, prostredn\u00edctvom platformy Display & Video 360. Na troch trhoch doplnen\u00e9 tradi\u010dn\u00fdm m\u00e9diom \u2013 r\u00e1diospotom. Na Slovensku bola video reklama nasaden\u00e1 aj ako TV spot. <\/p>\n\n\n\n

V r\u00e1mci v\u00fdkonnostn\u00fdch kampan\u00ed sme naplno vyu\u017e\u00edvali v\u0161etky najv\u00fdkonnej\u0161ie<\/strong> typy kampan\u00ed od Google a META,  ako napr. <\/strong>Performance MAX, Google Search a dynamick\u00fd remarketing.

Dosiahli sme impozantn\u00fd medziro\u010dn\u00fd <\/strong>rast tr\u017eieb o 350 000 \u20ac, rast vyh\u013ead\u00e1vanosti zna\u010dky v zahrani\u010d\u00ed o takmer 19 %, a to pri vy\u0161\u0161ej efektivite n\u00e1kladov, ako sa o\u010dak\u00e1valo.<\/p>\n\n\n

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Ocenenia<\/h2>\n\n\n
Ocenenie 1<\/button><\">
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Digital PIE 2025<\/h3>Shortlist<\/strong>
\r\nPerformance: E-commerce \/ Shopping
\r\nSiedme sviatky rastu Sveta strom\u010dekov
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