{"id":868,"date":"2025-05-28T15:02:55","date_gmt":"2025-05-28T13:02:55","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=868"},"modified":"2025-08-04T09:17:55","modified_gmt":"2025-08-04T07:17:55","slug":"culinary-backstreets-2024","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/culinary-backstreets-2024\/","title":{"rendered":"Culinary Backstreets"},"content":{"rendered":"
\n \n \n \"\"\n <\/picture><\/div>\n \n\n
<\/span><\/span>\n\n
<\/span><\/div>\n\n\n
\n
Culinary Backstreets je americk\u00fd organiz\u00e1tor glob\u00e1lnych \u201efood tours\u201c \u2013 gastronomick\u00fdch prehliadok miest a dovoleniek. Od skromn\u00fdch blogersk\u00fdch za\u010diatkov a z\u00e1jazdov do Istanbulu v roku 2012 sa postupne rozr\u00e1stli na gastrotrasy v 20 metropol\u00e1ch. Na zlep\u0161en\u00ed v\u00fdsledkov v performance marketingu pracujeme po \u00faspe\u0161nom tendri od roku 2024.<\/div><\/div>\n\n\n\n
\n

Slu\u017eby<\/strong>
PPC<\/p>\n\n\n\n

Klient<\/strong>
Culinary Backstreets<\/a>

T\u00edm<\/strong>
PPC specialists – Alex Bar\u010dovsk\u00fd a Matej Gaven\u010diak
SEO specialist – Michaela Fa\u0161iangov\u00e1
Business consultant – Juraj Sasko<\/p>\n\n\n\n

Ocenenia<\/strong>
Pozrite si<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

<\/span><\/div>\n\n
<\/div>\n\n
<\/span><\/div>\n\n\n

Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
<\/span><\/div>\n\n
<\/span><\/div>\n\n

N\u00e1rast celkov\u00fdch tr\u017eieb vo v\u0161etk\u00fdch krajin\u00e1ch pri zachovan\u00ed PNO<\/p>

+100%<\/sup><\/h2><\/div>

N\u00e1rast priamej n\u00e1v\u0161tevnosti webu<\/p>

+20%<\/sup><\/h2><\/div>

N\u00e1rast vyh\u013ead\u00e1vanosti zna\u010dky<\/p>

+25%<\/sup><\/h2><\/div><\/div>\n\n
<\/span><\/div>\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/div>\n\n
\n \n \n \"\"\n <\/picture><\/div>\n \n\n
<\/span><\/div>\n\n
<\/span><\/span>\n\n\n

Ciele<\/h2>\n\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/span><\/span>
PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
<\/span><\/div>\n\n

Medziro\u010dn\u00e9 zv\u00fd\u0161enie organic sessions<\/p>

+40%<\/sup><\/h2><\/div>

Medziro\u010dn\u00e9 zv\u00fd\u0161enie organic users<\/p>

+40%<\/sup><\/h2><\/div>

Medziro\u010dn\u00e9 zv\u00fd\u0161i\u0165 po\u010det k\u013e\u00fa\u010dov\u00fdch slov v TOP 20<\/p>

+60%<\/sup><\/h2><\/div><\/div>\n\n
<\/span><\/div>\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/span>\n\n
<\/div>\n\n
<\/span><\/div>\n\n\n

V\u00fdsledky<\/h2>\n\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/span><\/span>
\u010cO SME DOSIAHLI<\/div><\/div>\n\n
<\/span><\/div>\n\n

N\u00e1rast celkov\u00fdch tr\u017eieb vo v\u0161etk\u00fdch krajin\u00e1ch pri zachovan\u00ed PNO<\/p>

+155%<\/sup><\/h2><\/div>

N\u00e1rast priamej n\u00e1v\u0161tevnosti webu<\/p>

+85%<\/sup><\/h2><\/div>

N\u00e1rast vyh\u013ead\u00e1vanosti zna\u010dky<\/p>

+40%<\/sup><\/h2><\/div><\/div>\n\n
<\/span><\/div>\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/div>\n\n
\n \n \n \"\"\n <\/picture><\/div>\n \n\n\n
\n
\n \n \n \"\"\n <\/picture><\/div>\n <\/div>\n\n\n\n
\n \n \n \"\"\n <\/picture><\/div>\n <\/div>\n<\/div>\n\n\n
<\/span><\/div>\n\n
<\/span><\/span>\n\n\n

Ako sme ich dosiahli<\/h2>\n\n\n
<\/span><\/div>\n\n\n

Na dosiahnutie stanoven\u00fdch cie\u013eov sme pou\u017eili overen\u00e9 postupy optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de v kombin\u00e1cii so systematickou tvorbou a publik\u00e1ciou kvalitn\u00e9ho obsahu<\/strong> pln\u00e9ho odborn\u00fdch a u\u017eito\u010dn\u00fdch r\u00e1d pre \u010ditate\u013estvo.<\/p>\n\n\n\n

V \u00fazkej spolupr\u00e1ci s program\u00e1torom klienta sme sa zamerali na vyla\u010fovanie technick\u00fdch a obsahov\u00fdch aspektov nov\u00e9ho webu. Na\u0161ou prioritou bolo rie\u0161i\u0165 probl\u00e9my s\u00favisiace s presmerovaniami, index\u00e1ciou a ch\u00fdbaj\u00facim obsahom. <\/p>\n\n\n\n

Okrem toho sme postupne zlep\u0161ovali on-page parametre k\u013e\u00fa\u010dov\u00fdch vstupn\u00fdch str\u00e1nok<\/strong>, \u010do zah\u0155\u0148alo \u00fapravu meta tagov, nadpisov, intern\u00fdch prelinkovan\u00ed a \u010fal\u0161\u00edch k\u013e\u00fa\u010dov\u00fdch parametrov. V\u00fdznamn\u00fa \u010das\u0165 na\u0161ich aktiv\u00edt tvorilo aj zlep\u0161ovanie off-page faktorov. Prostredn\u00edctvom budovania kvalitn\u00e9ho odkazov\u00e9ho portf\u00f3lia sme podporili nielen d\u00f4le\u017eit\u00e9 vstupn\u00e9 str\u00e1nky, ale aj celkov\u00fa autoritu celej dom\u00e9ny.<\/p>\n\n\n\n

Na z\u00e1klade komplexnej anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov<\/strong> sme starostlivo pl\u00e1novali a koordinovali tvorbu obsahu, v\u010faka \u010domu sa n\u00e1m podarilo vytvori\u0165 desiatky blogov\u00fdch \u010dl\u00e1nkov, ktor\u00e9 v\u00fdrazne prispeli k zv\u00fd\u0161eniu organickej n\u00e1v\u0161tevnosti webu.<\/p>\n\n\n

<\/span><\/div>\n\n
<\/div>\n\n\n

Ocenenia<\/h2>\n\n\n
Ocenenie 1<\/button><\">
\n \n \"\"\n <\/picture><\/div>

Digital PIE 2025<\/h3>Zlat\u00fd PIE
\r\nPerformance: E-commerce \/ Shopping
\r\nChutn\u00fd n\u00e1rast tr\u017eieb o 155% pre glob\u00e1lny Culinary Backstreets<\/div>
<\/div><\/div><\/div>
Ocenenie 2<\/button><\">
\n \n \"\"\n <\/picture><\/div>

Digital PIE 2025<\/h3>Shortlist
\r\nPerformance: Kampa\u0148
\r\nChutn\u00fd n\u00e1rast tr\u017eieb o 155% pre glob\u00e1lny Culinary Backstreets<\/div>
<\/div><\/div><\/div><\/div>\n\n
<\/span><\/div>\n\n
<\/span><\/span><\/div><\/div>\n\n
\n
\n