{"id":858,"date":"2025-05-22T15:49:15","date_gmt":"2025-05-22T13:49:15","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=858"},"modified":"2026-05-14T08:04:09","modified_gmt":"2026-05-14T06:04:09","slug":"lejdyeshop-2024","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/lejdyeshop-2024\/","title":{"rendered":"Lejdyeshop"},"content":{"rendered":"
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Organick\u00e1 n\u00e1v\u0161tevnos\u0165 webu Lejdyeshop medziro\u010dne op\u00e4\u0165 r\u00e1stla. \u00dazka spolupr\u00e1ca klienta s agent\u00farou tak v\u010faka najm\u00e4 kvalitnej a komplexnej SEO content strat\u00e9gii priniesla ocenen\u00e9 v\u00fdsledky.<\/div>\n\n
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Klient<\/strong><\/p>\n\n\n\n

Lejdyeshop je e-shopov\u00e1 a obsahov\u00e1 platforma rodinnej farmaceutickej spolo\u010dnosti Exeltis, ktor\u00e1 sa zaober\u00e1 zdrav\u00edm pre \u017eeny. V roku 2023 sme za\u010dali spolupr\u00e1cu s cie\u013eom vybudova\u0165 praktick\u00fa platformu o \u017eenskom zdrav\u00ed, ktor\u00e1 z\u00e1rove\u0148 pom\u00f4\u017ee spropagova\u0165 produkty spolo\u010dnosti v jej omnichannel strat\u00e9gii.<\/p>\n\n\n\n

Lejdyeshop sa zameriava na komplexn\u00fa starostlivos\u0165 o \u017eensk\u00e9 zdravie. Pon\u00faka \u0161irok\u00e9 portf\u00f3lio produktov v oblastiach, ako s\u00fa podpora plodnosti, starostlivos\u0165 o int\u00edmne zdravie, men\u0161trua\u010dn\u00fd cyklus, tehotenstvo, doj\u010denie, menopauza a podpora libida.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
SEO<\/p>\n\n\n\n

Klient<\/strong>
Exeltis Slovakia s. r. o. \/ Lejdyeshop<\/a>

T\u00edm<\/strong>
SEO specialist \u2013 Michaela Fa\u0161iangov\u00e1
PPC specialist \u2013 Dominik Bal\u00e1\u017e
Copywriting \u2013 Lucia Palu\u0161ov\u00e1
Graphic designer \u2013 Kl\u00e1ra Jankechov\u00e1
Account manager \u2013 Nikola J\u00e1no\u0161ov\u00e1
Business consultant \u2013 Michal Fickuliak<\/p>\n\n\n\n

Ocenenia<\/strong>
Pozrite si<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Zv\u00fd\u0161enie organickej n\u00e1v\u0161tevnosti<\/p>

+100 %<\/sup><\/h2><\/div>

Zv\u00fd\u0161enie vidite\u013enosti na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 v TOP 10<\/p>

+100 %<\/sup><\/h2><\/div>

Zv\u00fd\u0161enie povedomia o zna\u010dke<\/p>

+60 %<\/sup><\/h2><\/div><\/div>\n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Hlavn\u00fdm cie\u013eom projektu bolo zv\u00fd\u0161i\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165 a zlep\u0161i\u0165 vidite\u013enos\u0165 webu Lejdyeshop na relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. D\u00f4le\u017eit\u00fdm aspektom preto bolo vytvorenie kvalitn\u00e9ho a relevantn\u00e9ho obsahu, ktor\u00fd by pokryl ch\u00fdbaj\u00face k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a z\u00e1rove\u0148 poskytol hodnotn\u00e9 inform\u00e1cie v priate\u013eskom a podpornom prostred\u00ed pre \u010ditate\u013eky.<\/p>\n\n\n\n

Strat\u00e9gia sa zameriavala na systematick\u00e9 roz\u0161irovanie obsahu, pokr\u00fdvanie nov\u00fdch k\u013e\u00fa\u010dov\u00fdch slov a prirodzen\u00e9 prepojenie informa\u010dn\u00e9ho obsahu s produktami klienta.<\/p>\n\n\n

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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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N\u00e1rast organickej n\u00e1v\u0161tevnosti<\/p>

+299 %<\/sup><\/h2><\/div>

V\u00fdvoj poz\u00edci\u00ed k\u013e\u00fa\u010dov\u00fdch slov v TOP 10<\/p>

+232 %<\/sup><\/h2><\/div>

N\u00e1rast vyh\u013ead\u00e1vanosti brandu Lejdyeshop<\/p>

+88,2 %<\/sup><\/h2><\/div><\/div>\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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Jednou z hlavn\u00fdch v\u00fdziev bola siln\u00e1 konkurencia v oblasti tvorby obsahu. Mnoh\u00e9 t\u00e9my, ktor\u00fdm sa venujeme, u\u017e boli publikovan\u00e9 in\u00fdmi \u2013 \u010di u\u017e priamymi, alebo nepriamymi konkurentmi. Vo v\u0161eobecnosti konkurujeme lek\u00e1r\u0148am, preto sa s\u00fastred\u00edme na tvorbu obsahu, ktor\u00fd vynik\u00e1 kvalitou, je podlo\u017een\u00fd odborn\u00fdmi inform\u00e1ciami a spracovan\u00fd s d\u00f4razom na \u013eudsk\u00fd pr\u00edstup. Takto zabezpe\u010dujeme, \u017ee na\u0161e \u010ditate\u013eky u n\u00e1s n\u00e1jdu nielen odborn\u00e9 inform\u00e1cie, ale aj podporu a rady, ku ktor\u00fdm sa bud\u00fa opakovane vraca\u0165.<\/p>\n\n\n\n

Okrem pravideln\u00e9ho obsahu pod\u013ea redak\u010dn\u00e9ho kalend\u00e1ra<\/strong> sme po\u010das roka akt\u00edvne prin\u00e1\u0161ali nov\u00e9 n\u00e1pady a vylep\u0161enia s cie\u013eom zlep\u0161i\u0165 pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165 \u010ditate\u013eov blogov a slovn\u00edka. Niektor\u00e9 z implementovan\u00fdch n\u00e1vrhov zah\u0155\u0148ali \u00fapravy \u0161trukt\u00fary \u010dl\u00e1nkov, prelinkovanie obsahu s produktami na konci \u010dl\u00e1nkov, kategoriz\u00e1ciu \u010dl\u00e1nkov a zdrojovanie inform\u00e1ci\u00ed.<\/p>\n\n\n\n

Jadrom strat\u00e9gie bolo neust\u00e1le roz\u0161irovanie obsahu a pokr\u00fdvanie nov\u00fdch k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 sme po\u010das roka identifikovali. Okrem klasick\u00fdch blogov\u00fdch \u010dl\u00e1nkov sme vytvorili aj slovn\u00edk pojmov,<\/strong> ktor\u00fd pon\u00faka stru\u010dn\u00e9, \u013eahko pochopite\u013en\u00e9 vysvetlenia pojmov. Obsah sme formulovali tak, aby bol zrozumite\u013en\u00fd aj pre laikov, pri\u010dom sme zachovali odborn\u00fa \u00farove\u0148. Klient sa na tvorbe obsahu podie\u013eal aj spolupr\u00e1cou s odborn\u00edkmi, \u010d\u00edm sa posilnila d\u00f4veryhodnos\u0165 a hodnota webu.<\/p>\n\n\n\n

Z h\u013eadiska roz\u0161irovania obsahu na str\u00e1nke sme sa s\u00fastredili aj na interakt\u00edvne prvky. Medzi ne patria napr\u00edklad kalkula\u010dky<\/strong> (ovula\u010dn\u00e1, BMI a tehotensk\u00e1 \u2013 t\u00e1 je aktu\u00e1lne e\u0161te vo v\u00fdvoji), ktor\u00e9 zvy\u0161uj\u00fa organick\u00fa n\u00e1v\u0161tevnos\u0165 a roz\u0161iruj\u00fa obsah webu o praktick\u00e9 n\u00e1stroje pre pou\u017e\u00edvate\u013eky.<\/p>\n\n\n\n

Okrem in\u00e9ho sme sa zamerali aj na zlep\u0161enie pou\u017e\u00edvate\u013eskej sk\u00fasenosti (UX\/UI)<\/strong>, najm\u00e4 pre mobiln\u00e9 zariadenia, ale aj pre desktopov\u00fa verziu str\u00e1nky. Spolo\u010dne s klientom sme konzultovali \u0161trukt\u00faru hlavn\u00e9ho menu, layout \u010dl\u00e1nkov na domovskej str\u00e1nke a usporiadanie prvkov tak, aby bola navig\u00e1cia intuit\u00edvna a str\u00e1nka pou\u017e\u00edvate\u013esky pr\u00edvetiv\u00e1. V mobilnej verzii sme sa s\u00fastredili na preh\u013eadnos\u0165 a lep\u0161iu navig\u00e1ciu prostredn\u00edctvom optimalizovan\u00e9ho usporiadania okien.<\/p>\n\n\n\n

V r\u00e1mci off-page optimaliz\u00e1cie sme vyu\u017eili r\u00f4zne strat\u00e9gie linkbuildingu vr\u00e1tane be\u017en\u00fdch aj pokro\u010dil\u00fdch met\u00f3d. Kontinu\u00e1lny linkbuilding<\/strong> bol d\u00f4le\u017eitou s\u00fa\u010das\u0165ou strat\u00e9gie a zah\u0155\u0148al z\u00edskavanie kvalitn\u00fdch a tematicky relevantn\u00fdch sp\u00e4tn\u00fdch odkazov.<\/p>\n\n\n\n

Cel\u00fd proces prebiehal v \u00fazkej spolupr\u00e1ci s marketingovou \u0161pecialistkou klienta, ktor\u00e1 bola proakt\u00edvna a otvoren\u00e1 nov\u00fdm rie\u0161eniam. V\u010faka tejto efekt\u00edvnej spolupr\u00e1ci boli na\u0161e odpor\u00fa\u010dania r\u00fdchlo implementovan\u00e9 a prispeli k rastu webu.<\/p>\n\n\n

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Ocenenia<\/h2>\n\n\n
Ocenenie 1<\/button><\">
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Digital PIE 2025<\/h3>Shortlist<\/strong>
\r\nPerformance: Content strategy,
\r\nZdrav\u00e1 SEO content strat\u00e9gia pre Lejdyeshop<\/div>
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