{"id":818,"date":"2025-05-22T16:01:26","date_gmt":"2025-05-22T14:01:26","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=818"},"modified":"2025-08-04T09:26:20","modified_gmt":"2025-08-04T07:26:20","slug":"pravda-2024","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/pravda-2024\/","title":{"rendered":"Pravda"},"content":{"rendered":"        <div class=\"img\">                <picture>\n                                    <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/europska-vlajka.avif\" type=\"image\/avif\">\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/europska-vlajka.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/europska-vlajka.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lg-txt\">Spravodajsk\u00fd port\u00e1l <a href=\"http:\/\/Pravda.sk\" target=\"_blank\">Pravda.sk<\/a>, ktor\u00e9ho majite\u013eom je&nbsp;OUR MEDIA SR a. s., patr\u00ed k&nbsp;jedn\u00fdm z&nbsp;najv\u00e4\u010d\u0161\u00edch na&nbsp;Slovensku. Okrem dennej tla\u010de pon\u00faka digit\u00e1lnu verziu, ktor\u00e1 sa venuje okrem spravodajstva aj&nbsp;lifestylov\u00fdm t\u00e9mam.<br \/>\r\nS&nbsp;port\u00e1lom Pravda.sk spolupracujeme na&nbsp;SEO od&nbsp;roku 2023. Najnov\u0161ou v\u00fdzvou pre&nbsp;n\u00e1s boli Eurovo\u013eby, ktor\u00e9 z&nbsp;poh\u013eadu m\u00e9di\u00ed predstavuj\u00fa d\u00f4le\u017eit\u00fd event.<\/div><\/div>\n\n\n\n<div class=\"wp-block-column offset-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Slu\u017eby<\/strong><br>SEO<\/p>\n\n\n\n<p><strong>Klient<\/strong><br><a href=\"https:\/\/www.pravda.sk\/\">Pravda<\/a> \/ OUR MEDIA SR a. s.<br><br><strong>T\u00edm<\/strong><br>SEO Specialist &#8211; Michal Gali\u0161in<br>Business consultant &#8211; Juraj Sasko<\/p>\n\n\n\n<p><strong>Ocenenia<\/strong><br><a href=\"#ocenenia\">Pozrite si<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\"><ul style=\"margin-top:0; margin-bottom:0;\"><li>Zlep\u0161i\u0165 ranking k\u013e\u00fa\u010dov\u00fdch slov orientovan\u00fdch na&nbsp;vo\u013eby a&nbsp;zv\u00fd\u0161i\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165 webu<\/li><li>Dotiahnu\u0165 sa na&nbsp;konkurenciu SME.sk a&nbsp;Aktuality.sk<\/li><li>Dosiahnu\u0165 lep\u0161ie v\u00fdsledky ako pri&nbsp;hube prezidentsk\u00fdch volieb<\/li><\/ul><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n        <div class=\"img\">                <picture>\n                                    <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/VISI-250303CS-CoverPravda-imageonline.co-8681412.avif\" type=\"image\/avif\">\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/VISI-250303_CS-Cover_Pravda.png\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/VISI-250303_CS-Cover_Pravda.png\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\">Ciele<\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>PRIM\u00c1RNE CIELE<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"lg-txt\">V&nbsp;roku 2024 sme sa zamerali hlavne na&nbsp;dovtedy nerozvinut\u00e9 Event SEO. Na\u0161\u00edm cie\u013eom bolo odkroji\u0165 si \u010do najviac z&nbsp;kol\u00e1\u010da n\u00e1v\u0161tevnosti oh\u013eadom vyh\u013ead\u00e1vania bl\u00ed\u017eiacich sa volieb do&nbsp;Eur\u00f3pskeho parlamentu.<\/div><\/div>\n<\/div>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>\u010cO SME DOSIAHLI<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"custom-columns\"><div class=\"item-column\"><p>CTR z&nbsp;Googlu bolo lep\u0161ie ako pri&nbsp;prezidentsk\u00fdch vo\u013eb\u00e1ch<\/p><h2>+5,81<sup>%<\/sup><\/h2><\/div><div class=\"item-column\"><p>2. najvidite\u013enej\u0161ie online m\u00e9dium na&nbsp;tematick\u00e9 KW<\/p><\/div><div class=\"item-column\"><p>N\u00e1v\u0161tevy z&nbsp;hubu \r\npredstavovali<\/p><h2>250 000<\/h2><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                    <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/eurovolby-2024-viditelnost-medii.avif\" type=\"image\/avif\">\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/eurovolby-2024-viditelnost-medii.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/eurovolby-2024-viditelnost-medii.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                    <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/pravda-eurovolby.avif\" type=\"image\/avif\">\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/pravda-eurovolby.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/pravda-eurovolby.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\">Ako sme ich dosiahli<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p>Navrhli sme a&nbsp;implementovali komplexn\u00fd volebn\u00fd hub <a href=\"https:\/\/volby.pravda.sk\/eurovolby-2024\">https:\/\/volby.pravda.sk\/eurovolby-2024<\/a> ako centralizovan\u00fa platformu inform\u00e1ci\u00ed pre&nbsp;r\u00f4zne f\u00e1zy volieb.<\/p>\n\n\n\n<p>V&nbsp;prvej f\u00e1ze sme odpovedali na&nbsp;ot\u00e1zku \u201ekoho voli\u0165\u201c s&nbsp;preh\u013eadmi kandid\u00e1tov a&nbsp;ich str\u00e1n.<\/p>\n\n\n\n<p>Po\u010das kampane sme poskytovali aktu\u00e1lne spr\u00e1vy, prieskumy preferenci\u00ed a&nbsp;ich interakt\u00edvne vizualiz\u00e1cie, a&nbsp;hne\u010f po&nbsp;vo\u013eb\u00e1ch sa hub pretransformoval na&nbsp;centrum pre&nbsp;v\u00fdsledky volieb vr\u00e1tane region\u00e1lnych d\u00e1t a&nbsp;anal\u00fdz.<\/p>\n\n\n\n<p>V\u010faka nasadeniu pokro\u010dil\u00e9ho analytick\u00e9ho reportingu pre&nbsp;klienta vieme, \u017ee&nbsp;sme uspeli.<strong>Pravda sa stala druh\u00fdm najvidite\u013enej\u0161\u00edm online m\u00e9diom<\/strong> na&nbsp;vzorke 464 najvyh\u013ead\u00e1vanej\u0161\u00edch k\u013e\u00fa\u010dov\u00fdch slov na&nbsp;t\u00e9mu eurovolieb. Priamych preklikov na&nbsp;hub bolo o&nbsp;63 % viac&nbsp;ako na&nbsp;\u0161tandardn\u00e9 \u010dl\u00e1nky o&nbsp;eurovo\u013eb\u00e1ch, pri\u010dom len na&nbsp;hub pri\u0161lo <strong>250 000 n\u00e1v\u0161tev<\/strong>.<\/p>\n\n\n<div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"anchor-target\" id=\"ocenenia\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ocenenia<\/h2>\n\n\n<div class=\"owl-carousel owl-theme\"><div class=\"item\" data-dot=\"<button>Ocenenie 1<\/button><\"><div class=\"has-img\"><div class=\"left\">                    <picture>\n                                        <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/portfolio-DP-2025-1193x1193.jpg\" type=\"image\/jpeg\">\n                    <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/portfolio-DP-2025-1193x1193.jpg\" alt=\"\">\n                    <\/picture><\/div><div class=\"right\"><h3>Digital PIE 2025<\/h3>Performance: Content strategy, Hub pre&nbsp;Eurovo\u013eby 2024 na&nbsp;Pravda.sk<\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n        <div class=\"youtube-video\">\n            <div class=\"video-wrapper\">\n                <iframe loading=\"lazy\" title=\"[Case Study] Visibility x Pravda.sk (2024)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0ZSO5VzuCfE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n        <\/div>\n    \n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Slu\u017ebySEO KlientPravda \/ OUR MEDIA SR a. s. T\u00edmSEO Specialist &#8211; Michal Gali\u0161inBusiness consultant &#8211; Juraj Sasko OceneniaPozrite si Najv\u00e4\u010d\u0161ie v\u00fdzvy Ciele V\u00fdsledky Ako sme ich dosiahli Navrhli sme a&nbsp;implementovali komplexn\u00fd volebn\u00fd hub https:\/\/volby.pravda.sk\/eurovolby-2024 ako centralizovan\u00fa platformu inform\u00e1ci\u00ed pre&nbsp;r\u00f4zne f\u00e1zy volieb. V&nbsp;prvej f\u00e1ze sme odpovedali na&nbsp;ot\u00e1zku \u201ekoho voli\u0165\u201c s&nbsp;preh\u013eadmi kandid\u00e1tov a&nbsp;ich str\u00e1n. Po\u010das kampane sme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pravda 2024 | Case study | Visibility<\/title>\n<meta name=\"description\" content=\"Poctivou pr\u00e1cou na webe Pravda na Eurovo\u013eb\u00e1ch pred, po\u010das, ale aj po evente sa n\u00e1m podarili v\u00fdsledky, ktor\u00e9 boli zasl\u00fa\u017eene ocenen\u00e9 aj porotou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta 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