{"id":632,"date":"2025-04-14T16:56:10","date_gmt":"2025-04-14T14:56:10","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=632"},"modified":"2025-08-04T09:50:18","modified_gmt":"2025-08-04T07:50:18","slug":"knauf","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/knauf\/","title":{"rendered":"Knauf"},"content":{"rendered":"        <div class=\"youtube-video\">\n            <div class=\"video-wrapper\">\n                <iframe loading=\"lazy\" title=\"[Case study] Visibility x Knauf (2023)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V-SZQiCMXmg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n        <\/div>\n    \n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lg-txt\">Sadrokart\u00f3nov\u00e1 doska KNAUF Diamant je&nbsp;na&nbsp;SK trhu 10 rokov, napriek tomu m\u00e1 rovnak\u00fd podiel na&nbsp;trhu ako konkurencia, ktor\u00e1 tu je&nbsp;o&nbsp;3 roky krat\u0161ie. Komunik\u00e1cia bola doteraz veden\u00e1 viac&nbsp;produktovo-technicky, konkurencia bola zapam\u00e4tate\u013enej\u0161ia. Komunik\u00e1ciu sme chceli od\u013eah\u010di\u0165 tak, akoby&nbsp;bola ona samotn\u00e1 z&nbsp;KNAUF Diamant-u.<\/div><\/div>\n\n\n\n<div class=\"wp-block-column offset-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Slu\u017eby<\/strong><br>Campaign<br>Copywriting<\/p>\n\n\n\n<p><strong>Klient<\/strong><br>Knauf<br><br><strong>T\u00edm<\/strong><br>Graphic designer \u2013 Viktor Hermansk\u00fd<br>Ideamaker \u2013 Vladim\u00edr \u010cab\u00e1k<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column offset-right-sm is-layout-flow wp-block-column-is-layout-flow\"><div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\">Insight:<\/div>\n\n\n<p>Zvuky, ktor\u00e9 po\u010du\u0165 z&nbsp;okolit\u00fdch bytov, s\u00fa neoddelite\u013enou s\u00fa\u010das\u0165ou b\u00fdvania v&nbsp;bytovk\u00e1ch. Hluk od&nbsp;susedov m\u00e1lokedy rie\u0161ime osobne, zv\u00e4\u010d\u0161a si pofrfleme doma alebo&nbsp;to \u201cvyrie\u0161ime\u201d odkazom v&nbsp;chodbe \u010di&nbsp;na&nbsp;dver\u00e1ch v\u00fd\u0165ahu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column offset-left-sm is-layout-flow wp-block-column-is-layout-flow\"><div class=\"lg-txt\">Komunika\u010dn\u00fd koncept:<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Knauf zlep\u0161uje susedsk\u00e9 vz\u0165ahy<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf1.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf1.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf2.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf2.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf3.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf3.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column offset-right-sm is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf4-2.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf4-2.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n\n\n\n<div class=\"wp-block-column offset-left-sm is-layout-flow wp-block-column-is-layout-flow\"><div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">Idea<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\">KNAUF si privlastn\u00ed t\u00e9mu susedsk\u00fdch vz\u0165ahov, ktor\u00e9 dok\u00e1\u017ee Diamantov\u00e1 doska zlep\u0161i\u0165 jednoducho &#8211; utlm\u00ed ne\u017eelan\u00e9 zvuky zo&nbsp;susedn\u00fdch bytov. Lebo&nbsp;sused, ktor\u00e9ho nepo\u010dujeme, je&nbsp;dobr\u00fd sused.<\/div><\/div>\n<\/div>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf5.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf5.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\">V&nbsp;spolupr\u00e1ci so&nbsp;ZOMRI sa&nbsp;kampa\u0148 roz\u0161\u00edrila na&nbsp;Facebooku i&nbsp;Instagrame a&nbsp;objavili sme plno odkazov.<\/h2>\n\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf6-2460x1321.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf6-2460x1321.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column offset-right-sm is-layout-flow wp-block-column-is-layout-flow\"><div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\">Dos\u0165 sa ich objavilo aj&nbsp;po\u010das t\u00fd\u017ed\u0148ovej s\u00fa\u0165a\u017ee na&nbsp;FUN R\u00e1diu a&nbsp;paranoidn\u00e1 hr\u00f4zu obyvate\u013ea bytu, ktor\u00fd po\u010duje susedov zo&nbsp;v\u0161etk\u00fdch str\u00e1n sa aj&nbsp;z&nbsp;\u010fal\u0161\u00edch stan\u00edc oz\u00fdvala v\u010faka n\u00e1\u0161mu r\u00e1diospotu. S\u00fa\u010das\u0165ou bola aj&nbsp;produktov\u00e1 landing page, ktor\u00e1 odkomunikovala aj&nbsp;\u010fal\u0161ie benefity dosky KNAUF Diamant. A&nbsp;v\u0161etko to prinieslo ve\u013emi v\u00fdsledky nad&nbsp;o\u010dak\u00e1vanie<\/div><\/div>\n\n\n\n<div class=\"wp-block-column offset-left-sm is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf7-2.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf7-2.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf8.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf8.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf9.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf9.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf10.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/knauf10.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns hidden is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"has-text-align-center\">Medziro\u010dn\u00e9 zv\u00fd\u0161enie<br>organickej n\u00e1v\u0161tevnosti<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em>52<sup> %<\/sup><\/em><\/h2>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"has-text-align-center\">Medziro\u010dn\u00e9 zv\u00fd\u0161enie<br>organick\u00fdch pou\u017e\u00edvate\u013eov<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em>28<sup> %<\/sup><\/em><\/h2>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"has-text-align-center\">Lorem ipsum dolores<br>sit amet knaifustus<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em>30<sup> %<\/sup><\/em><\/h2>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div><\/div>\n<\/div>\n\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>SPOKOJN\u00dd KLIENT<\/div><\/div>\n\n<div class=\"lg-txt\">Na\u0161a doteraj\u0161ia komunik\u00e1cia bola sk\u00f4r produktovo-technick\u00e1, preto sme ju&nbsp;chceli roz\u0161\u00edri\u0165 aj&nbsp;o&nbsp;imid\u017eov\u00fd rozmer, uk\u00e1za\u0165 benefity suchej v\u00fdstavby, ktor\u00e9 prin\u00e1\u0161a koncov\u00fdm u\u017e\u00edvate\u013eom, teda&nbsp;z\u00e1kazn\u00edkom na\u0161ich z\u00e1kazn\u00edkov, aby aj&nbsp;oni sami kl\u00e1dli v\u00e4\u010d\u0161\u00ed d\u00f4raz na&nbsp;materi\u00e1ly, ktor\u00e9 pou\u017eij\u00fa pri&nbsp;stavbe alebo&nbsp;rekon\u0161trukcii svojich domovov. Visibility sa zadania n\u00e1le\u017eite chopili, ako sa na&nbsp;profi agent\u00faru patr\u00ed. Ich out-of-box-idea, pretaven\u00e1 do&nbsp;headlinu kampane \u201eKNAUF zlep\u0161uje susedsk\u00e9 vz\u0165ahy\u201d, n\u00e1m zarezonovala u\u017e na&nbsp;prv\u00e9 po\u010dutie. Oce\u0148ujeme promptn\u00e9 uchytenie kampane zo&nbsp;v\u0161etk\u00fdch aspektov a&nbsp;v\u00fdborn\u00fd bonus bola profesion\u00e1lna, no&nbsp;z\u00e1rove\u0148 otvoren\u00e1 komunik\u00e1cia z&nbsp;ich strany.<\/div>\n\n        <blockquote\n                class=\"testimonial\">                <cite>\n                                        <div class=\"name\">Ivan Lendvay<\/div>\n                    <div class=\"position\">Ved\u00faci predaja \/ KNAUF Bratislava s.r.o.<\/div>\n                    <div class=\"clear\"><\/div>\n                <\/cite>\n            <\/blockquote>\n        \n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Slu\u017ebyCampaignCopywriting KlientKnauf T\u00edmGraphic designer \u2013 Viktor Hermansk\u00fdIdeamaker \u2013 Vladim\u00edr \u010cab\u00e1k Zvuky, ktor\u00e9 po\u010du\u0165 z&nbsp;okolit\u00fdch bytov, s\u00fa neoddelite\u013enou s\u00fa\u010das\u0165ou b\u00fdvania v&nbsp;bytovk\u00e1ch. Hluk od&nbsp;susedov m\u00e1lokedy rie\u0161ime osobne, zv\u00e4\u010d\u0161a si pofrfleme doma alebo&nbsp;to \u201cvyrie\u0161ime\u201d odkazom v&nbsp;chodbe \u010di&nbsp;na&nbsp;dver\u00e1ch v\u00fd\u0165ahu. Knauf zlep\u0161uje susedsk\u00e9 vz\u0165ahy Idea V&nbsp;spolupr\u00e1ci so&nbsp;ZOMRI sa&nbsp;kampa\u0148 roz\u0161\u00edrila na&nbsp;Facebooku i&nbsp;Instagrame a&nbsp;objavili sme plno odkazov. Medziro\u010dn\u00e9 zv\u00fd\u0161enieorganickej n\u00e1v\u0161tevnosti 52 % [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kampan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knauf referencia | Visibility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knauf referencia | Visibility\" \/>\n<meta property=\"og:description\" content=\"Slu\u017ebyCampaignCopywriting KlientKnauf T\u00edmGraphic designer \u2013 Viktor Hermansk\u00fdIdeamaker \u2013 Vladim\u00edr \u010cab\u00e1k Zvuky, ktor\u00e9 po\u010du\u0165 z&nbsp;okolit\u00fdch bytov, s\u00fa neoddelite\u013enou s\u00fa\u010das\u0165ou b\u00fdvania v&nbsp;bytovk\u00e1ch. Hluk od&nbsp;susedov m\u00e1lokedy rie\u0161ime osobne, zv\u00e4\u010d\u0161a si pofrfleme doma alebo&nbsp;to \u201cvyrie\u0161ime\u201d odkazom v&nbsp;chodbe \u010di&nbsp;na&nbsp;dver\u00e1ch v\u00fd\u0165ahu. Knauf zlep\u0161uje susedsk\u00e9 vz\u0165ahy Idea V&nbsp;spolupr\u00e1ci so&nbsp;ZOMRI sa&nbsp;kampa\u0148 roz\u0161\u00edrila na&nbsp;Facebooku i&nbsp;Instagrame a&nbsp;objavili sme plno odkazov. 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