{"id":535,"date":"2025-04-08T17:22:26","date_gmt":"2025-04-08T15:22:26","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=535"},"modified":"2025-11-06T23:33:27","modified_gmt":"2025-11-06T22:33:27","slug":"cushwake-industrial","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/cushwake-industrial\/","title":{"rendered":"Cushwake Industrial"},"content":{"rendered":"
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Cushman & Wakefield je svetov\u00fdm l\u00eddrom v oblasti komer\u010dn\u00fdch realitn\u00fdch slu\u017eieb, poskytuj\u00facim \u0161pi\u010dkov\u00e9 rie\u0161enia na celosvetovej \u00farovni. Ich \u0161pecializovan\u00e9 oddelenie, Cushwake Industrial, sa s\u00fastre\u010fuje na pren\u00e1jom skladov\u00fdch, priemyseln\u00fdch a logistick\u00fdch priestorov, \u010d\u00edm pom\u00e1ha klientom efekt\u00edvne riadi\u0165 a optimalizova\u0165 ich priestorov\u00e9 potreby.<\/div><\/div>\n\n\n\n
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Slu\u017eby<\/strong>
SEO
PPC

Klient<\/strong>
Cushman & Wakefield
<\/a>
T\u00edm<\/strong>
Business consultant \u2013 Imrich Varga
SEO specialist \u2013 Michaela Fa\u0161iangov\u00e1
PPC specialists \u2013 Dominik Bal\u00e1\u017e<\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Jednou z hlavn\u00fdch v\u00fdziev bolo zabezpe\u010di\u0165 pravideln\u00fa publik\u00e1ciu obsahu. Tvorba obsahu prebiehala priamo u klienta, \u010do niekedy nar\u00e1\u017ealo na obmedzen\u00e9 \u010dasov\u00e9 kapacity. Okrem toho si tvorba obsahu vy\u017eadovala starostliv\u00fd v\u00fdber k\u013e\u00fa\u010dov\u00fdch slov z h\u013eadiska ich vyh\u013ead\u00e1vanosti, \u010do bolo n\u00e1ro\u010dn\u00e9 vzh\u013eadom na klientov \u0161pecifick\u00fd segment.
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\r\nV\u00fdzvou bola technick\u00e1 implement\u00e1cia odpor\u00fa\u010dan\u00ed, vzh\u013eadom na custom CMS rie\u0161enie a spolupr\u00e1cu s extern\u00fdm spr\u00e1vcom. Okrem toho bol obmedzen\u00fd dostupn\u00fd budget na implement\u00e1ciu niektor\u00fdch odpor\u00fa\u010dan\u00ed a \u00fapravy webovej str\u00e1nky.<\/div>\n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n\n

Hlavn\u00fdm cie\u013eom projektu bolo zv\u00fd\u0161i\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165 webu. To si vy\u017eadovalo pravideln\u00fa a d\u00f4sledn\u00fa optimaliz\u00e1ciu obsahu na relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Zamerali sme sa na tvorbu nov\u00e9ho obsahu a roz\u0161\u00edrenie existuj\u00facich sekci\u00ed o form\u00e1ty, ktor\u00e9 by zaujali n\u00e1v\u0161tevn\u00edkov a podporili organick\u00e9 vyh\u013ead\u00e1vanie. <\/p>\n\n\n\n

Okrem toho bola k\u013e\u00fa\u010dov\u00e1 aj optimaliz\u00e1cia \u0161trukt\u00fary webu, aby sa zlep\u0161ila pou\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165 a u\u013eah\u010dila orient\u00e1cia n\u00e1v\u0161tevn\u00edkov. V r\u00e1mci tohto kroku sme sa zamerali na \u00fapravy hlavn\u00e9ho menu, zlep\u0161enie intern\u00e9ho prelinkovania a optimaliz\u00e1ciu navig\u00e1cie medzi jednotliv\u00fdmi sekciami.<\/p>\n\n\n

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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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Medziro\u010dn\u00e9 zv\u00fd\u0161enie organic sessions za 2022\/2023<\/p>

+187 %<\/sup><\/h2><\/div>

Medziro\u010dn\u00e9 zv\u00fd\u0161enie organic sessions za mesiac m\u00e1j 2023\/2024<\/p>

+134 %<\/sup><\/h2><\/div><\/div>\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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V r\u00e1mci projektu sme sa prim\u00e1rne zamerali na on-page optimaliz\u00e1ciu webovej str\u00e1nky<\/strong>, aby sme zacielili na podstatn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. S\u00fa\u010das\u0165ou tejto optimaliz\u00e1cie bola aj tvorba nov\u00e9ho obsahu, ako blogov\u00e9 \u010dl\u00e1nky a slovn\u00edkov\u00e9 pojmy<\/strong>, ktor\u00e9 sa zamerali najm\u00e4 na nebrandov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. T\u00fdmto sp\u00f4sobom sme roz\u0161\u00edrili dosah webu a zv\u00fd\u0161ili jeho relevantnos\u0165. <\/p>\n\n\n\n

Okrem toho sme optimalizovali aj blogov\u00fa sekciu, napr\u00edklad prostredn\u00edctvom odpor\u00fa\u010dan\u00fdch \u010dl\u00e1nkov a konkr\u00e9tnych industri\u00e1lnych ponuk\u00e1ch. Zlep\u0161ili sme aj intern\u00e9 prelinkovanie, \u010do n\u00e1v\u0161tevn\u00edkom umo\u017enilo jednoduch\u0161ie a intuit\u00edvnej\u0161ie prech\u00e1dza\u0165 medzi relevantn\u00fdmi inform\u00e1ciami.<\/p>\n\n\n\n

V oblasti off-page optimaliz\u00e1cie sme nastavili linkbuildingov\u00fa strat\u00e9giu, ktor\u00e1 pomohla posilni\u0165 autoritu webu a zlep\u0161i\u0165 jeho poz\u00edcie vo vyh\u013ead\u00e1va\u010doch.<\/p>\n\n\n\n

S\u00fa\u010das\u0165ou technick\u00e9ho vyladenia webu bol podrobn\u00fd SEO audit<\/strong>, ktor\u00fd po implement\u00e1cii viedol k zlep\u0161eniam. Prim\u00e1rne oblasti v audite sa s\u00fastredili na r\u00fdchlej\u0161ie na\u010d\u00edtanie webu, zabezpe\u010denie str\u00e1nky, odstr\u00e1nenie duplic\u00edt, oprava neexistuj\u00facich str\u00e1nok a nastavenie efekt\u00edvnych presmerovan\u00ed.V r\u00e1mci odpor\u00fa\u010dan\u00ed sme konzultovali aj \u0161truktur\u00e1lne a obsahov\u00e9 zmeny<\/strong>, ako napr\u00edklad \u00fapravu hlavn\u00e9ho menu a doplnenie filtrov pri ponuk\u00e1ch, \u010d\u00edm sme zjednodu\u0161ili navig\u00e1ciu a u\u013eah\u010dili n\u00e1v\u0161tevn\u00edkom n\u00e1js\u0165 potrebn\u00e9 inform\u00e1cie.<\/p>\n\n\n

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SPOKOJN\u00dd KLIENT<\/div><\/div>\n\n
\u201eNa spolupr\u00e1ci s Visibility si najviac cen\u00edme ich proakt\u00edvny pr\u00edstup a snahu h\u013eada\u0165 nov\u00e9 mo\u017enosti, ako zlep\u0161i\u0165 v\u00fdsledky. Oce\u0148ujeme ich systematick\u00fd pr\u00edstup k SEO, jasne nastaven\u00fa strat\u00e9giu a pravideln\u00fa komunik\u00e1ciu. V\u010faka ich aktivit\u00e1m sa n\u00e1m podarilo v\u00fdrazne zv\u00fd\u0161i\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165 a zlep\u0161i\u0165 vidite\u013enos\u0165 vo vyh\u013ead\u00e1va\u010doch.\u201c<\/div>\n\n
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Cushwake Industrial<\/div>\n
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Slu\u017ebySEOPPC KlientCushman & WakefieldT\u00edmBusiness consultant \u2013 Imrich VargaSEO specialist \u2013 Michaela Fa\u0161iangov\u00e1PPC specialists \u2013 Dominik Bal\u00e1\u017e Najv\u00e4\u010d\u0161ie v\u00fdzvy Ciele Hlavn\u00fdm cie\u013eom projektu bolo zv\u00fd\u0161i\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165 webu. To si vy\u017eadovalo pravideln\u00fa a d\u00f4sledn\u00fa optimaliz\u00e1ciu obsahu na relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Zamerali sme sa na tvorbu nov\u00e9ho obsahu a roz\u0161\u00edrenie existuj\u00facich sekci\u00ed o form\u00e1ty, ktor\u00e9 by zaujali n\u00e1v\u0161tevn\u00edkov a podporili organick\u00e9 vyh\u013ead\u00e1vanie. Okrem […]<\/p>\n","protected":false},"author":1,"featured_media":590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nCushwake Industrial | Case study | Visibility<\/title>\n<meta name=\"description\" content=\"Na webe Cushwake Industrial sa u\u017e nieko\u013eko rokov venujeme SEO aktivit\u00e1m. 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