{"id":531,"date":"2025-04-07T14:18:06","date_gmt":"2025-04-07T12:18:06","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=531"},"modified":"2026-07-30T09:12:41","modified_gmt":"2026-07-30T07:12:41","slug":"lejdyeshop","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/lejdyeshop\/","title":{"rendered":"Lejdyeshop"},"content":{"rendered":"
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\n“ type=“image\/avif“>\n \n \"Lejdyeshop\n <\/picture><\/div>\n \n\n
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Pre klienta Lejdyeshop u\u017e viac ako 2 roky zastre\u0161ujeme SEO a tvorbu obsahu. Poctiv\u00e1 pr\u00e1ca klientovi priniesla zv\u00fd\u0161enie organickej n\u00e1v\u0161tevnosti webu a zlep\u0161enie jeho vidite\u013enosti vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/div>\n\n
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Klient<\/strong><\/p>\n\n\n\n

Klient Lejdyeshop sa zameriava na komplexn\u00fa starostlivos\u0165 o \u017eensk\u00e9 zdravie. Pon\u00faka \u0161irok\u00e9 portf\u00f3lio produktov v oblastiach, ako s\u00fa podpora plodnosti, starostlivos\u0165 o int\u00edmne zdravie, men\u0161trua\u010dn\u00fd cyklus, tehotenstvo, doj\u010denie, menopauza a podpora libida. Okrem \u017eensk\u00e9ho zdravia \u010diasto\u010dne pokr\u00fdva aj reproduk\u010dn\u00e9 zdravie mu\u017eov, \u010d\u00edm zabezpe\u010duje komplexn\u00fd pr\u00edstup k t\u00e9me plodnosti a partnersk\u00e9ho zdravia.<\/p>\n\n\n\n

Lejdyeshop je s\u00fa\u010das\u0165ou spolo\u010dnosti Exeltis, glob\u00e1lneho v\u00fdrobcu a distrib\u00fatora, ktor\u00fd p\u00f4sob\u00ed vo viac ne\u017e 40 krajin\u00e1ch sveta. S podporou viac ako 4 000 odborn\u00edkov poskytuje \u017een\u00e1m aj zdravotn\u00edckym profesion\u00e1lom vyv\u00e1\u017een\u00e9 portf\u00f3lio produktov pre zdrav\u0161\u00ed a kvalitnej\u0161\u00ed \u017eivot.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
SEO
Copywriting
PPC
Graphic design

T\u00edm<\/strong>
SEO specialist \u2013 Michaela Fa\u0161iangov\u00e1
PPC specialist \u2013 Dominik Bal\u00e1\u017e
Copywriter \u2013 Lucia Palu\u0161ov\u00e1
Graphic designer \u2013 Kl\u00e1ra Jankechov\u00e1
Account manager \u2013 Nikola J\u00e1no\u0161ov\u00e1
Business consultant \u2013 Michal Fickuliak<\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Jednou z hlavn\u00fdch v\u00fdziev projektu bola nedostato\u010dn\u00e1 optimaliz\u00e1cia webu, ke\u010f\u017ee klient sa predt\u00fdm SEO aktivit\u00e1m nevenoval. Podstr\u00e1nky neboli optimalizovan\u00e9 na relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a webu ch\u00fdbal roz\u0161iruj\u00faci obsah. Na t\u00fato v\u00fdzvu nadv\u00e4zovala aj siln\u00e1 konkurencia v oblasti tvorby obsahu. Mnoh\u00e9 t\u00e9my, ktor\u00fdm sa web venuje, u\u017e boli spracovan\u00e9 konkurentmi. Preto bolo nevyhnutn\u00e9 vytv\u00e1ra\u0165 kvalitn\u00fd obsah, ktor\u00fd by nielen oslovil nov\u00e9 publikum, ale z\u00e1rove\u0148 by sa stal relevantn\u00fdm zdrojom cenn\u00fdch inform\u00e1ci\u00ed. Cie\u013eom bolo, aby sa \u010ditate\u013eky na web s d\u00f4verou vracali.
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\r\n\u010eal\u0161\u00edm d\u00f4le\u017eit\u00fdm aspektom bola technick\u00e1 str\u00e1nka webu. Bolo potrebn\u00e9 optimalizova\u0165 jeho technick\u00e9 nastavenia vr\u00e1tane prisp\u00f4sobenia pre mobiln\u00e9 zariadenia, zlep\u0161enie intern\u00e9ho prelinkovania kateg\u00f3ri\u00ed a \u00fapravy celkovej \u0161trukt\u00fary str\u00e1nky tak, aby bol web funk\u010dn\u00fd, preh\u013eadn\u00fd a pou\u017e\u00edvate\u013esky pr\u00edvetiv\u00fd.
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\r\nKe\u010f\u017ee ide o citliv\u00e9 odvetvie \u017eensk\u00e9ho zdravia, k\u013e\u00fa\u010dovou v\u00fdzvou bola aj tvorba obsahu v s\u00falade s pr\u00e1vnymi po\u017eiadavkami. Z\u00e1rove\u0148 bolo nevyhnutn\u00e9 dodr\u017ea\u0165 princ\u00edpy YMYL (Your Money or Your Life) a E-E-A-T.<\/div>\n\n
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\n“ type=“image\/avif“>\n \n \"Lejdy\n <\/picture><\/div>\n \n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n\n

Hlavn\u00fdm cie\u013eom projektu bolo zv\u00fd\u0161i\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165 a zlep\u0161i\u0165 vidite\u013enos\u0165 webu Lejdyeshop. Zamerali sme sa na nebrandov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, s cie\u013eom oslovi\u0165 \u0161ir\u0161ie publikum a posilni\u0165 celkov\u00fa v\u00fdkonnos\u0165 webu.<\/p>\n\n\n\n

D\u00f4le\u017eit\u00fdm aspektom bolo vytvorenie kvalitn\u00e9ho a relevantn\u00e9ho obsahu, ktor\u00fd by pokryl absentuj\u00face k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a z\u00e1rove\u0148 pre \u010ditate\u013eky poskytol hodnotn\u00e9 inform\u00e1cie v priate\u013eskom a podpornom prostred\u00ed.<\/p>\n\n\n\n

Strat\u00e9gia bola zameran\u00e1 na systematick\u00e9 roz\u0161irovanie obsahu, pokr\u00fdvanie nov\u00fdch k\u013e\u00fa\u010dov\u00fdch slov a prepojenie informa\u010dn\u00e9ho obsahu s produktami klienta prirodzen\u00fdm sp\u00f4sobom.<\/strong><\/p>\n\n\n

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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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Medziro\u010dn\u00e9 zv\u00fd\u0161enie organic users<\/p>

+201,69 %<\/sup><\/h2><\/div>

Medziro\u010dn\u00e9 zv\u00fd\u0161enie organic sessions<\/p>

+133,69 %<\/sup><\/h2><\/div><\/div>\n\n
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Medziro\u010dn\u00e9 zv\u00fd\u0161enie\r\neventov z organiky<\/p>

+100,6 %<\/sup><\/h2><\/div>

V\u00fdnosy z organiky\r\n st\u00fapli<\/p>

+21,6 %<\/sup><\/h2><\/div><\/div>\n\n
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\n“ type=“image\/avif“>\n \n \"Ovula\u010dn\u00e1\n <\/picture><\/div>\n <\/div>\n\n\n\n
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\n“ type=“image\/avif“>\n \n \"Slovn\u00edk\n <\/picture><\/div>\n <\/div>\n<\/div>\n\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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Optimaliz\u00e1ciu webu sme za\u010dali zameran\u00edm sa na nebrandov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ke\u010f\u017ee ranking na brandov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 bol dostato\u010dne pokryt\u00fd produktami. Navrhli sme nov\u00e9 str\u00e1nky, ktor\u00e9 roz\u0161\u00edrili obsah webu a zlep\u0161ili jeho relevantnos\u0165 \u2013 konkr\u00e9tne slovn\u00edk pojmov<\/strong> a ovula\u010dn\u00fa kalkula\u010dku<\/strong><\/a>. Tieto n\u00e1stroje pomohli oslovi\u0165 \u0161ir\u0161ie publikum a prirodzene prep\u00e1ja\u0165 informa\u010dn\u00fd obsah s produktami klienta.<\/p>\n\n\n\n

Z h\u013eadiska off-page sme vyu\u017eili be\u017en\u00e9 i pokro\u010dil\u00e9 met\u00f3dy linkbuildingu.<\/p>\n\n\n\n

V r\u00e1mci technick\u00e9ho vyladenia webu sme vykonali podrobn\u00fd SEO audit<\/strong>, ktor\u00fd odhalil viacer\u00e9 oblasti na zlep\u0161enie. K\u013e\u00fa\u010dov\u00e9 zmeny zah\u0155\u0148ali zr\u00fdchlenie na\u010d\u00edtania str\u00e1nky, odstr\u00e1nenie duplicitn\u00e9ho obsahu, rie\u0161enie neexistuj\u00facich str\u00e1nok a efekt\u00edvne presmerovania, doplnenie open graph a \u0161trukt\u00farovan\u00fdch d\u00e1t pre lep\u0161ie indexovanie a prezent\u00e1ciu vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n\n\n\n

Jadrom strat\u00e9gie bola tvorba kvalitn\u00e9ho obsahu<\/strong>, ktor\u00fd pon\u00faka relevantn\u00e9 inform\u00e1cie a vytv\u00e1ra priate\u013esk\u00e9, podporn\u00e9 prostredie pre \u010ditate\u013eky. Obsah sme spracovali tak, aby bol zrozumite\u013en\u00fd aj pre laikov, no z\u00e1rove\u0148 si zachoval odborn\u00fa \u00farove\u0148. Po\u010das roka sme priebe\u017ene identifikovali nov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a roz\u0161irovali obsah, aby web ostal aktu\u00e1lny a konkurencieschopn\u00fd.<\/p>\n\n\n\n

Zamerali sme sa aj na zlep\u0161enie pou\u017e\u00edvate\u013eskej sk\u00fasenosti<\/strong>, predov\u0161etk\u00fdm pre mobiln\u00e9 zariadenia. S klientom sme spolo\u010dne konzultovali \u0161trukt\u00faru hlavn\u00e9ho menu, usporiadanie prvkov a layout str\u00e1nky pre obe verzie (desktop a mobil), aby bola navig\u00e1cia intuit\u00edvna a str\u00e1nka pou\u017e\u00edvate\u013esky pr\u00edvetiv\u00e1.Cel\u00fd proces prebiehal v \u00fazkej spolupr\u00e1ci s marketingovou \u0161pecialistkou klienta<\/strong>, ktor\u00e1 bola proakt\u00edvna a otvoren\u00e1 nov\u00fdm rie\u0161eniam. V\u010faka tejto efekt\u00edvnej spolupr\u00e1ci boli na\u0161e odpor\u00fa\u010dania r\u00fdchlo implementovan\u00e9 a prispeli k rastu webu.<\/p>\n\n\n\n

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SPOKOJN\u00dd KLIENT<\/div><\/div>\n\n
Sme ve\u013emi radi, \u017ee sme si pred dvomi rokmi vybrali pr\u00e1ve Visibility<\/strong>. Ich profesion\u00e1lny pr\u00edstup, flexibilita a schopnos\u0165 efekt\u00edvne reagova\u0165 na na\u0161e potreby v oblasti digit\u00e1lneho marketingu, SEO a tvorby SEO obsahu n\u00e1m pomohli dosiahnu\u0165 skvel\u00e9 v\u00fdsledky. T\u00edm Visibility n\u00e1m poskytol cenn\u00fa podporu pri sp\u00fa\u0161\u0165an\u00ed kampan\u00ed, tvorbe bannerov \u010di tvorbe obsahu, \u010do prispieva k v\u00fdrazn\u00e9mu zlep\u0161eniu na\u0161ej online vidite\u013enosti. Te\u0161\u00edme sa na \u010fal\u0161iu \u00faspe\u0161n\u00fa spolupr\u00e1cu.<\/div>\n\n
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Lejdyeshop<\/div>\n
<\/div>\n <\/cite>\n <\/blockquote>\n \n\n
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Klient Klient Lejdyeshop sa zameriava na komplexn\u00fa starostlivos\u0165 o \u017eensk\u00e9 zdravie. Pon\u00faka \u0161irok\u00e9 portf\u00f3lio produktov v oblastiach, ako s\u00fa podpora plodnosti, starostlivos\u0165 o int\u00edmne zdravie, men\u0161trua\u010dn\u00fd cyklus, tehotenstvo, doj\u010denie, menopauza a podpora libida. Okrem \u017eensk\u00e9ho zdravia \u010diasto\u010dne pokr\u00fdva aj reproduk\u010dn\u00e9 zdravie mu\u017eov, \u010d\u00edm zabezpe\u010duje komplexn\u00fd pr\u00edstup k t\u00e9me plodnosti a partnersk\u00e9ho zdravia. Lejdyeshop je s\u00fa\u010das\u0165ou spolo\u010dnosti Exeltis, glob\u00e1lneho v\u00fdrobcu a distrib\u00fatora, ktor\u00fd p\u00f4sob\u00ed vo viac ne\u017e 40 krajin\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nLejdyeshop 2023 | Portf\u00f3lio | Visibility<\/title>\n<meta name=\"description\" content=\"Pre klienta Lejdyeshop u\u017e viac ako 2 roky zastre\u0161ujeme SEO. 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