{"id":2392,"date":"2026-04-08T09:10:10","date_gmt":"2026-04-08T07:10:10","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=2392"},"modified":"2026-04-15T07:30:26","modified_gmt":"2026-04-15T05:30:26","slug":"hydrotour-2025","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/hydrotour-2025\/","title":{"rendered":"Hydrotour"},"content":{"rendered":"
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Neuspokojili sme sa so \u201e\u0161tandardn\u00fdm\u201c SEO projektom \u2013 kombin\u00e1cia h\u013abkov\u00fdch anal\u00fdz do vyh\u013ead\u00e1vania na trhu, anal\u00fdzy konkurencie, technick\u00fdch SEO n\u00e1le\u017eitost\u00ed a najm\u00e4 efekt\u00edvne implementovan\u00e1 SEO content strat\u00e9gia zaru\u010dila klientovi mimoriadne dobr\u00e9 v\u00fdsledky aj v \u010dasoch tlaku zo strany AI vyh\u013ead\u00e1vania.
\r\nZ h\u013eadiska n\u00e1vratnosti invest\u00edcie ide o ve\u013emi efekt\u00edvne vynalo\u017een\u00e9 prostriedky.
\r\nN\u00e1rast konverzi\u00ed z organickej n\u00e1v\u0161tevnosti z vyh\u013ead\u00e1vania priniesol za rok n\u00e1rasty tr\u017eieb r\u00e1dovo v st\u00e1tis\u00edcoch.<\/div>\n\n
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Klient<\/strong>

Hydrotour patr\u00ed k najv\u00fdznamnej\u0161\u00edm cestovn\u00fdm kancel\u00e1ri\u00e1m na slovenskom trhu, na ktorom p\u00f4sob\u00ed od roku 1994. Zo za\u010diatku stovky klientov sa rokmi zmenili na desa\u0165tis\u00edce klientov ro\u010dne.

Okrem klasick\u00fdch letn\u00fdch dovoleniek pon\u00fakaj\u00fa pozn\u00e1vacie z\u00e1jazdy so sprievodcami. Na\u0161a spolupr\u00e1ca s klientom za\u010dala na identite pre ich LETO klub, ktor\u00e1 sa roz\u0161\u00edrila na SEO a copywriting.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
SEO
Copywriting<\/p>\n\n\n\n

Klient
<\/strong>Hydrotour<\/a>

T\u00edm<\/strong>
SEO specialist \u2013 Jozef Jur\u00edk
Copywriter \u2013 Ivana Dr\u00e1bov\u00e1
Project manager \u2013 Timotej Slab\u00fd
Business consultant \u2013 Juraj Sasko<\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Cestovn\u00e9 kancel\u00e1rie predstavuj\u00fa vo v\u0161eobecnosti silno konkuren\u010dn\u00fd segment. Investuj\u00fa obrovsk\u00e9 prostriedky do reklamy: aj v\u00fdkonnostnej, aj brandovej. Napriek tomu sa n\u00e1m podarilo vo vyh\u013ead\u00e1va\u010doch zlep\u0161ova\u0165 poz\u00edcie a pretl\u00e1\u010da\u0165 sa pomedzi konkurenciu.
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\r\nNepriazniv\u00fd vplyv mali aj vl\u00e1dne konsolida\u010dn\u00e9 opatrenia \u010di infl\u00e1cia, ke\u010f\u017ee dovolenky patria medzi luxusn\u00fd tovar, ktor\u00fd na tak\u00e9to javy zvykne reagova\u0165 zvl\u00e1\u0161\u0165 citlivo.<\/div>\n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Zv\u00fd\u0161i\u0165 po\u010det k\u013e\u00fa\u010dov\u00fdch slov\r\nv top 10 aspo\u0148 o\r\n<\/p>

500<\/h2><\/div>

N\u00e1rast relevantnej organickej n\u00e1v\u0161tevnosti\r\nz vyh\u013ead\u00e1vania aspo\u0148 o<\/p>

20 %<\/sup><\/h2><\/div>

N\u00e1rast po\u010dtu predan\u00fdch dovoleniek\r\nz organiky aspo\u0148 o\r\n<\/p>

20 %<\/sup><\/h2><\/div><\/div>\n\n
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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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N\u00e1rast po\u010dtu k\u013e\u00fa\u010dov\u00fdch slov\r\nv TOP 10<\/p>

+55 %<\/sup><\/h2><\/div>

N\u00e1rast relevantnej organickej n\u00e1v\u0161tevnosti\r\nz vyh\u013ead\u00e1vania bol<\/p>

+41,25 %<\/sup><\/h2><\/div>

N\u00e1rast po\u010dtu predan\u00fdch dovoleniek\r\nz organiky bol<\/p>

+26,26 %<\/sup><\/h2><\/div><\/div>\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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Za\u010dali sme \u0161tandardne SEO auditom<\/strong> a anal\u00fdzou k\u013e\u00fa\u010dov\u00fdch slov<\/strong>, na z\u00e1klade ktorej sa vypracoval redak\u010dn\u00fd kalend\u00e1r<\/strong>. Na tvorbe obsahu klient v\u00fdrazne participoval.  <\/p>\n\n\n\n

Z\u00e1rove\u0148 anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov objavila nevyu\u017eit\u00fd potenci\u00e1l slov, SEO audit odhalil technick\u00e9 a obsahov\u00e9 nedostatky. <\/p>\n\n\n\n

Tomu sa n\u00e1sledne prisp\u00f4sobili priority oh\u013eadne detailnej\u0161ie rozpracovan\u00fdch odpor\u00fa\u010dan\u00ed. <\/p>\n\n\n\n

Cel\u00fd \u010das sme pracovali na linkbuildingu<\/strong>, v r\u00e1mci ktor\u00e9ho sme z\u00edskavali sp\u00e4tn\u00e9 odkazy zo silnej\u0161\u00edch webov.<\/p>\n\n\n\n

Vytv\u00e1rali sme \u010dl\u00e1nky magaz\u00ednov\u00fdm \u0161t\u00fdlom<\/strong>, ktor\u00fdm by sa Hydrotour odl\u00ed\u0161il od ostatn\u00fdch blogov cestovn\u00fdch kancel\u00e1ri\u00ed. \u010cl\u00e1nky boli p\u00edsan\u00e9 atrakt\u00edvnou a \u013eudskou re\u010dou, ale st\u00e1le bohat\u00e9 na praktick\u00e9 a u\u017eito\u010dn\u00e9 inform\u00e1cie, ako tipy na konkr\u00e9tne hotely v bl\u00edzkosti konkr\u00e9tnych miest \u010di destin\u00e1ci\u00ed, tipy pre celodenn\u00e9 v\u00fdlety, gastro v\u00fdlety, turistiku a pod. T\u00e9my vych\u00e1dzali z re\u00e1lnych potrieb a z\u00e1ujmov \u010ditate\u013eov a potenci\u00e1lnych cestuj\u00facich.<\/p>\n\n\n\n

Okrem dovolenkov\u00fdch tipov sme pripravili aj s\u00e9riu \u010dl\u00e1nkov s radami pre pohodln\u00e9 cestovanie<\/strong>:<\/p>\n\n\n\n

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  • ako cestova\u0165 s de\u0165mi,<\/li>\n\n\n\n
  • ako sa zbali\u0165 na letisko,<\/li>\n\n\n\n
  • kam a ak\u00fd cestovn\u00fd pas potrebujete.<\/li>\n<\/ul>\n\n\n\n

    Pracovali sme s nieko\u013ek\u00fdmi kateg\u00f3riami: kam na dovolenku v janu\u00e1ri\/febru\u00e1ri\u2026, kam na dovolenku s de\u0165mi, cestovn\u00fd pas, v lietadle \u2013 ktor\u00e9 plynulo vyplynuli z k\u013e\u00fa\u010dov\u00fdch slov a ur\u010dili smerovanie blogu.<\/p>\n\n\n

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