{"id":2391,"date":"2026-04-08T13:16:06","date_gmt":"2026-04-08T11:16:06","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=2391"},"modified":"2026-04-15T07:29:06","modified_gmt":"2026-04-15T05:29:06","slug":"protein-2025","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/protein-2025\/","title":{"rendered":"Protein"},"content":{"rendered":"
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Na\u0161ou v\u00fdzvou bolo pom\u00f4c\u0165 zna\u010dke r\u00e1s\u0165 v silnom konkuren\u010dnom segmente doplnkov v\u00fd\u017eivy a zabezpe\u010di\u0165, aby sa stala vidite\u013enou, z\u00edskala si d\u00f4veru z\u00e1kazn\u00edkov a prirodzene r\u00e1stla v predajoch. Kombin\u00e1cia presn\u00e9ho segmentovania, automatiz\u00e1cie a v\u00fdkonnostn\u00e9ho testovania kreat\u00edv priniesla jasne merate\u013en\u00e9 v\u00fdsledky.<\/div>\n\n
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Klient<\/strong>

Protein patr\u00ed medzi najdlh\u0161ie p\u00f4sobiace e-shopy s doplnkami v\u00fd\u017eivy na Slovensku. U\u017e 25 rokov pred\u00e1vaj\u00fa doplnky od celosvetovo zn\u00e1mych zna\u010diek a v\u010faka tomu dokonale poznaj\u00fa preferencie svojich z\u00e1kazn\u00edkov. V\u010faka tomuto siln\u00e9mu know-how vytvorili v roku 2025 vlastn\u00fa produktov\u00fa l\u00edniu PROTEIN NUTRITION.<\/p>\n\n\n\n

Z portf\u00f3lia v\u0161etk\u00fdch doplnkov vybrali najpred\u00e1vanej\u0161ie produkty, vylep\u0161ili ich zlo\u017eenie pod\u013ea sp\u00e4tnej v\u00e4zby z\u00e1kazn\u00edkov a uviedli na trh vlastn\u00fa zna\u010dku, ktor\u00e1 pon\u00faka kvalitnej\u0161ie a \u00fa\u010dinnej\u0161ie produkty v optim\u00e1lnom pomere cena\/kvalita.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
PPC

Klient<\/strong>
Protein<\/a><\/p>\n\n\n\n

T\u00edm<\/strong>
PPC specialist \u2013 Dominik Bal\u00e1\u017e
Business consultant \u2013 Imrich Varga<\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Hlavnou v\u00fdzvou pri realiz\u00e1cii aktiv\u00edt bol vysokokonkuren\u010dn\u00fd trh doplnkov v\u00fd\u017eivy, kde z\u00e1kazn\u00edci denne prich\u00e1dzaj\u00fa do kontaktu s ve\u013ek\u00fdm mno\u017estvom zna\u010diek.
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\r\n\u010eal\u0161ou v\u00fdzvou bola celkov\u00e1 ekonomick\u00e1 situ\u00e1cia, ktor\u00e1 zvy\u0161uje citlivos\u0165 z\u00e1kazn\u00edkov na cenu a z\u00e1rove\u0148 kladie v\u00e4\u010d\u0161\u00ed d\u00f4raz na vn\u00edman\u00fa hodnotu produktu. Nesta\u010dilo produkty iba zvidite\u013eni\u0165 \u2013 bolo potrebn\u00e9 presved\u010di\u0165 z\u00e1kazn\u00edkov, \u017ee ide o kvalitn\u00fa a d\u00f4veryhodn\u00fa vo\u013ebu.<\/div>\n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Medziro\u010dn\u00fd rast\r\ntr\u017eieb e-shopu<\/p>

+30 %<\/sup><\/h2><\/div>

Medziro\u010dn\u00fd rast\r\npo\u010dtu objedn\u00e1vok<\/p>

+35 %<\/sup><\/h2><\/div><\/div>\n\n
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Medziro\u010dn\u00fd rast tr\u017eieb\r\nz platen\u00fdch kampan\u00ed<\/p>

+40 %<\/sup><\/h2><\/div>

Medziro\u010dn\u00fd rast objedn\u00e1vok\r\nz platen\u00fdch kampan\u00ed<\/p>

+50 %<\/sup><\/h2><\/div><\/div>\n\n
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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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Medziro\u010dn\u00fd rast\r\ntr\u017eieb e-shopu<\/p>

+53,78 %<\/sup><\/h2><\/div>

Medziro\u010dn\u00fd rast\r\npo\u010dtu objedn\u00e1vok<\/p>

+68,08 %<\/sup><\/h2><\/div><\/div>\n\n
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Medziro\u010dn\u00fd rast tr\u017eieb\r\nz platen\u00fdch kampan\u00ed\r\n<\/p>

+73,04 %<\/sup><\/h2><\/div>

Medziro\u010dn\u00fd rast objedn\u00e1vok\r\nz platen\u00fdch kampan\u00ed\r\n<\/p>

+112,4 %<\/sup><\/h2><\/div><\/div>\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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V komunik\u00e1cii zna\u010dky Protein Nutrition sme sa cielene opierali o kvalitu zlo\u017eenia produktov. D\u00f4raz sme kl\u00e1dli na transparentn\u00e9 a zrozumite\u013en\u00e9 odkomunikovanie benefitov, zlo\u017eiek a celkovej hodnoty produktov, \u010d\u00edm sme zna\u010dku dostali medzi relevantn\u00fa cie\u013eov\u00fa skupinu a postupne budovali jej d\u00f4veryhodnos\u0165.<\/p>\n\n\n\n

Maximalizovali sme vidite\u013enos\u0165 a predaj vlastn\u00fdch produktov. Bola zvolen\u00e1 strat\u00e9gia zameran\u00e1 prim\u00e1rne na systematick\u00e9 pushovanie produktov naprie\u010d hlavn\u00fdmi v\u00fdkonnostn\u00fdmi kan\u00e1lmi.<\/p>\n\n\n\n

K\u013e\u00fa\u010dov\u00fdmi prvkami strat\u00e9gie boli:<\/strong><\/p>\n\n\n\n

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  • Segment\u00e1cia pod\u013ea zna\u010diek a produktov.<\/li>\n\n\n\n
  • V r\u00e1mci Google Ads sme vyu\u017eili zombie script<\/strong>, ktor\u00fdm sme identifikovali produkty bez zobrazen\u00ed alebo n\u00e1kupov.<\/li>\n<\/ul>\n\n\n\n

    Kreat\u00edva<\/strong><\/p>\n\n\n\n

    Pou\u017e\u00edvali sme hlavne produktov\u00e9 banery, ktor\u00e9 komunikovali hlavn\u00e9 v\u00fdhody produktov a ich kvalitn\u00e9 zlo\u017eenie, chu\u0165, pr\u00edpadne v\u00fdhodn\u00e9 balenie. UGC vide\u00e1 priniesli autentick\u00fd obsah od pou\u017e\u00edvate\u013eov, \u010do sa uk\u00e1zalo ako ve\u013emi efekt\u00edvne pre zlep\u0161enie v\u00fdkonnosti kampan\u00ed.<\/p>\n\n\n\n

    Testovanie kreat\u00edvy<\/strong><\/p>\n\n\n\n

    Pre jednotliv\u00e9 produkty sme testovali produktov\u00e9 banery vs. UGC vide\u00e1 v Meta Ads. V\u00fdsledok bol konzistentn\u00fd \u2013 UGC vide\u00e1 dosahovali v\u017edy lep\u0161ie v\u00fdkonnostn\u00e9 metriky a pribli\u017ene dvakr\u00e1t ni\u017e\u0161iu CPA v porovnan\u00ed s klasick\u00fdmi banermi.<\/p>\n\n\n

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