{"id":2370,"date":"2026-04-07T21:57:59","date_gmt":"2026-04-07T19:57:59","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=2370"},"modified":"2026-04-15T07:31:22","modified_gmt":"2026-04-15T05:31:22","slug":"twg-2025","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/twg-2025\/","title":{"rendered":"TWG"},"content":{"rendered":"
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V strat\u00e9gii sme uprednostnili efektivitu nad kvantitou: Miesto z\u00edskania masovej n\u00e1v\u0161tevnos\u0165 sme sa zamerali na z\u00edskanie men\u0161ieho, ale relevantnej\u0161ieho publika. V\u00fdsledkom je organick\u00fd rast s merate\u013en\u00fdm biznis dopadom.<\/div>\n\n
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Klient<\/strong>

Spolo\u010dnos\u0165 TWG je etablovan\u00fd odborn\u00edk s viac ako 10-ro\u010dnou praxou v oblasti energetick\u00fdch \u00faspor a kvality vn\u00fatorn\u00e9ho prostredia budov. Jeho podnikanie stoj\u00ed na hlbokom technickom know-how a tis\u00edckach rie\u0161en\u00ed overen\u00fdch v ter\u00e9ne.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
SEO<\/p>\n\n\n\n

Klient<\/strong>
TWG<\/a>

T\u00edm<\/strong>
SEO specialist \u2013 Michal Gali\u0161in
Business consultant \u2013 Imrich Varga<\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Projekt prebiehal v technicky n\u00e1ro\u010dnom segmente. Pre mnoh\u00fdch hr\u00e1\u010dov i\u0161lo najm\u00e4 o splnenie legislat\u00edvnej povinnosti a cenov\u00fa s\u00fa\u0165a\u017e. Trh bol pres\u00fdten\u00fd nepreh\u013eadn\u00fdmi inform\u00e1ciami a reklamnou komunik\u00e1ciou. Situ\u00e1ciu \u010falej komplikovali aj zmeny vo vyh\u013ead\u00e1van\u00ed. AI odpovede za\u010dali zvy\u0161ova\u0165 mieru preklikov na webov\u00fa str\u00e1nku.
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\r\nTieto v\u00fdzvy sme rie\u0161ili vedom\u00fdm posunom v komunik\u00e1cii. Upustili sme od snahy generova\u0165 \u010do najv\u00e4\u010d\u0161\u00ed objem n\u00e1v\u0161tevnosti a s\u00fastredili sa na kvalitu obsahu. Komplexn\u00e9 vysvetlenie technick\u00fdch t\u00e9m, re\u00e1lny pr\u00ednos pre z\u00e1kazn\u00edka a d\u00f4veryhodn\u00e9 vystupovanie klienta. Zamerali sme sa na k\u013e\u00fa\u010dov\u00e9 t\u00e9my v momente, ke\u010f \u013eudia rie\u0161ia konkr\u00e9tny probl\u00e9m a h\u013eadaj\u00fa partnera, nielen r\u00fdchlu odpove\u010f. Pr\u00e1ve tento pr\u00edstup n\u00e1m umo\u017enil presadi\u0165 sa.<\/div>\n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Medziro\u010dne zv\u00fd\u0161i\u0165 \r\norganick\u00fa n\u00e1v\u0161tevnos\u0165 webu o 30%.<\/p><\/div>

Medziro\u010dne zv\u00fd\u0161i\u0165 \r\npo\u010det odoslan\u00fdch dopytov na webe z organiky o 10%.<\/p><\/div><\/div>\n\n

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Na konci roka dosiahnu\u0165 n\u00e1rast po\u010dtu k\u013e\u00fa\u010dov\u00fdch slov na prvej strane vyh\u013ead\u00e1vania Google (TOP 1 \u2013 10 poz\u00edcia) o 30%.<\/p><\/div>

Z\u00edska\u0165 30 leadov (odoslan\u00fdch dopytov) ro\u010dne priamo z informa\u010dn\u00fdch sekci\u00ed blog a podpora.<\/p><\/div><\/div>\n\n

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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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Medziro\u010dn\u00e9 zv\u00fd\u0161enie organickej n\u00e1v\u0161tevnosti o 102,96 %. P\u00f4vodne stanoven\u00fd cie\u013e sme prekonali viac ako 3-n\u00e1sobne.<\/p><\/div>

Medziro\u010dn\u00e9 zv\u00fd\u0161enie po\u010dtu dopytov z organick\u00fdch n\u00e1v\u0161tev o 22,69 %. Stanoven\u00fd cie\u013e sme prekonali viac ako 2-n\u00e1sobne.<\/p><\/div><\/div>\n\n

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Medziro\u010dn\u00fd n\u00e1rast po\u010dtu k\u013e\u00fa\u010dov\u00fdch slov na prvej strane vyh\u013ead\u00e1vania google o 59,74 %. Stanoven\u00fd cie\u013e sme prekonali takmer 2-n\u00e1sobne.<\/p><\/div>

Z\u00edskanie kvalitn\u00fdch leadov z informa\u010dn\u00fdch sekci\u00ed blog a podpora, ktor\u00e9 predstavovali 42,77 % podiel na celkovom po\u010dte dopytov z organiky. P\u00f4vodne stanoven\u00fd cie\u013e sme prekonali viac ako 2-n\u00e1sobne.<\/p><\/div><\/div>\n\n

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Ako sme ich dosiahli<\/h2>\n\n\n
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1. Vybudovali sme komplexn\u00fd informa\u010dn\u00fd obsah<\/strong><\/p>\n\n\n\n

Vybudovali sme komplexn\u00fd obsahov\u00fd ekosyst\u00e9m, ktor\u00fd prep\u00e1ja h\u013abkov\u00e9 odborn\u00e9 \u010dl\u00e1nky, znalostn\u00fa datab\u00e1zu a aktualizovan\u00fd historick\u00fd obsah.<\/strong> V r\u00e1mci strat\u00e9gie vznikli desiatky rozsiahlych materi\u00e1lov doplnen\u00fdch o praktick\u00e9 prvky, ako aj mikro-\u010dl\u00e1nky sprac\u00favaj\u00face naj\u010dastej\u0161ie ot\u00e1zky pou\u017e\u00edvate\u013eov.<\/p>\n\n\n\n

S\u00fa\u010das\u0165ou projektu bola aj kompletn\u00e1 aktualiz\u00e1cia star\u0161\u00edch textov, aby zodpovedali aktu\u00e1lnym trendom a legislat\u00edve<\/strong>. V\u00fdsledkom je preh\u013eadn\u00fd a odborn\u00fd obsah, ktor\u00fd pokr\u00fdva cel\u00e9 spektrum t\u00e9m a podporuje dlhodob\u00fa vidite\u013enos\u0165.<\/p>\n\n\n\n

2. Zoptimalizovali sme produktov\u00fd obsah<\/strong><\/p>\n\n\n\n

Optimalizovali sme produktov\u00fd obsah a predajn\u00e9 str\u00e1nky tak, aby lep\u0161ie podporovali konverzie<\/strong> a orient\u00e1ciu pou\u017e\u00edvate\u013eov. Pre jednotliv\u00e9 slu\u017eby sme vytvorili jednotn\u00fa \u0161trukt\u00faru kombinuj\u00facu odborn\u00e9 inform\u00e1cie, praktick\u00e9 prvky a jasne umiestnen\u00e9 CTA, doplnen\u00e9 o nov\u00fd, pou\u017e\u00edvate\u013esky pr\u00edstupn\u00fd dopytov\u00fd formul\u00e1r.<\/p>\n\n\n\n

Obsah sme z\u00e1rove\u0148 roz\u0161\u00edrili o s\u00e9riu in\u0161trukt\u00e1\u017enych vide\u00ed<\/strong>, ktor\u00e9 zrozumite\u013ene vysvet\u013euj\u00fa slu\u017eby a nahr\u00e1dzaj\u00fa zlo\u017eit\u00e9 technick\u00e9 popisy.<\/p>\n\n\n\n

3. Zlep\u0161ili sme technick\u00fa kvalitu webu<\/strong><\/p>\n\n\n\n

Zamerali sme sa na posilnenie technickej kvality a autority obsahu naprie\u010d cel\u00fdm webom. Na str\u00e1nkach sme systematicky pracovali so \u0161trukt\u00farou textu, hierarchiou nadpisov, intern\u00fdmi odkazmi, multim\u00e9diami, \u0161trukt\u00farovan\u00fdmi d\u00e1tami<\/strong>, meta \u00fadajmi a technickou pr\u00edstupnos\u0165ou. Z\u00e1rove\u0148 sme dbali na jasnos\u0165 odpoved\u00ed a ich tematick\u00fa bl\u00edzkos\u0165 tak, aby si zachovali relevantnos\u0165 a boli \u010ditate\u013en\u00e9 pre \u013eud\u00ed aj syst\u00e9my.<\/p>\n\n\n\n

4. Posilnili sme autoritu webu<\/strong><\/p>\n\n\n\n

Pokro\u010dil\u00fdm budovan\u00edm odkazov a zmienok sme posilnili autoritu str\u00e1nky. Podporu obsahu sme prioritizovali pod\u013ea z\u00e1ujmu publika a biznisovej relevancie<\/strong>. N\u00e1sledne sme za\u010dali budova\u0165 sie\u0165 sp\u00e4tn\u00fdch odkazov s d\u00f4razom na vysok\u00fa kvalitu a rozmanitos\u0165 dom\u00e9n.<\/p>\n\n\n\n

Cielene sme oslovovali odborn\u00e9 port\u00e1ly, m\u00e9di\u00e1 a obchodn\u00fdch partnerov so siln\u00fdm digit\u00e1lnym z\u00e1zem\u00edm v energo segmente.Kvalitn\u00fd autorsk\u00fd obsah z\u00e1rove\u0148 prirodzene generoval organick\u00e9 zmienky.<\/strong> Redakcie n\u00e1s oslovovali alebo citovali ako odborn\u00fd zdroj. Portf\u00f3lio prepojen\u00ed sa tak roz\u0161\u00edrilo o vysoko kredibiln\u00e9 magaz\u00edny aj ve\u013ek\u00e9 m\u00e9di\u00e1.<\/p>\n\n\n

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