{"id":2339,"date":"2026-04-07T21:48:46","date_gmt":"2026-04-07T19:48:46","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=2339"},"modified":"2026-04-15T07:32:07","modified_gmt":"2026-04-15T05:32:07","slug":"culinary-backstreets-2025","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/culinary-backstreets-2025\/","title":{"rendered":"Culinary Backstreets"},"content":{"rendered":"
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Aj napriek menej ambici\u00f3znym rastov\u00fdm pl\u00e1nom oproti predch\u00e1dzaj\u00facemu roku a pritvrdeniu konkurencie sme s klientom dok\u00e1zali \u00faspe\u0161ne uvies\u0165 nov\u00e9 food tours na nov\u00e9 trhy a v\u010faka mimoriadne d\u00f4kladnej pr\u00e1ci s d\u00e1tami zachova\u0165 ziskov\u00fa n\u00e1vratnos\u0165 marketingov\u00fdch invest\u00edci\u00ed.<\/div>\n\n
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Klient<\/strong>

Culinary Backstreets je organiz\u00e1tor a predajca \u201efood tours\u201c v metropol\u00e1ch po celom svete. Klient pracuje s lok\u00e1lnymi sprievodcami, pon\u00faka tak ozajstn\u00e9 z\u00e1ujimavosti kulin\u00e1rskej sc\u00e9ny s tajn\u00fdmi lok\u00e1lnymi spotmi so zameran\u00edm na klientov z cel\u00e9ho sveta, no najm\u00e4 USA.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby<\/strong>
PPC
SEO<\/p>\n\n\n\n

Klient<\/strong>
Culinary Backstreets<\/a><\/p>\n\n\n\n

T\u00edm<\/strong>
PPC specialist \u2013 Alex Bar\u010dovsk\u00fd, Matej Gaven\u010diak
SEO specialist \u2013 Michaela Fa\u0161iangov\u00e1
Business consultant \u2013 Juraj Sasko<\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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1. Posuny v sez\u00f3nnych peakoch revenue n\u00e1m rozdelili slu\u017eby na 2 kateg\u00f3rie \u2013 tie, kde treba posil\u0148ova\u0165 peak a tie, kde treba rozpo\u010det rozlo\u017ei\u0165 rovnomernej\u0161ie.
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\r\n2. Strata impression share pri k\u013e\u00fa\u010dov\u00fdch lokalit\u00e1ch aj napriek zv\u00fd\u0161en\u00fdm rozpo\u010dtom, ke\u010f\u017ee konkurencia, ako aj cel\u00fd food travel trh r\u00e1stli.\u00a0
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\r\n3. Pomerne n\u00e1ro\u010dn\u00fd proces pri expanzii firmy vo\u010di niektor\u00fdm konkurentom.<\/div>\n\n\n

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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Dosiahnu\u0165 n\u00e1vratnos\u0165 (hodnota ROAS) v Google Ads pre 8 novopredstaven\u00fdch z\u00e1jazdov o viac ako 300 % <\/p><\/div>

Zachova\u0165 n\u00e1vratnos\u0165 reklamn\u00fdch v\u00fddavkov (ROAS) pri 50 % zv\u00fd\u0161en\u00ed rozpo\u010dtu<\/p><\/div>

Zv\u00fd\u0161i\u0165 n\u00e1vratnos\u0165 (hodnota ROAS) Google Ads o 100 % bodov z 548 % na 648 %<\/p><\/div><\/div>\n\n

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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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Priemern\u00e1 n\u00e1vratnos\u0165 8 nov\u00fdch lokal\u00edt na \u00farovni viac ako 436 %, \u010d\u00edm sme prekonali cie\u013e o 136 % bodov<\/p><\/div>

Celkov\u00fd ROAS bol zachovan\u00fd a n\u00e1rast celkov\u00fdch tr\u017eieb bol viac ako 51 %<\/p><\/div>

ROAS u Google Ads bol zv\u00fd\u0161en\u00fd o 369 % bodov na 917 %<\/p><\/div><\/div>\n\n

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Ako sme ich dosiahli<\/h2>\n\n\n
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Oproti minul\u00e9mu roku sme sa s\u00fastredili na v\u00fdkon, n\u00e1vratnos\u0165 a horizont\u00e1lnu expanziu oproti vertik\u00e1lnej <\/strong>(pridanie nov\u00fdch lokal\u00edt, nie zvy\u0161ovanie po\u010dtu guidov v etablovan\u00fdch lokalit\u00e1ch).<\/p>\n\n\n\n

Zn\u00ed\u017eili sme rozpo\u010det pre soci\u00e1lne siete<\/strong> ako Instagram, Facebook \u010di Pinterest a zv\u00fd\u0161ili pri Google Ads, \u0161pecificky Search.<\/p>\n\n\n\n

Focusovali sme sa na analytiku<\/strong> a mikro-optimaliz\u00e1ciu jednotliv\u00fdch lokal\u00edt a na zladenie sez\u00f3nnosti s budgetom.<\/p>\n\n\n\n

Rozpo\u010dty sme rovnomernej\u0161ie rozlo\u017eili medzi siln\u00e9 obdobia<\/strong> namiesto posil\u0148ovania top t\u00fd\u017ed\u0148ov.<\/p>\n\n\n\n

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