{"id":1841,"date":"2025-10-20T23:00:16","date_gmt":"2025-10-20T21:00:16","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=1841"},"modified":"2026-04-16T13:42:49","modified_gmt":"2026-04-16T11:42:49","slug":"lejdyeshop-2024-ppc","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/lejdyeshop-2024-ppc\/","title":{"rendered":"Lejdyeshop"},"content":{"rendered":"        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/09\/lejdyeshop-case-study.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/09\/lejdyeshop-case-study.jpg\" alt=\"Lejdyeshop case study PPC 2024\">\n                <\/picture><\/div>\n        \n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lg-txt\">N\u00e1rast objedn\u00e1vok, konverzi\u00ed, invest\u00edci\u00ed do&nbsp;reklamy aj&nbsp;n\u00e1v\u0161tevnosti z&nbsp;Google a&nbsp;Meta Ads. Tak vyzer\u00e1 kvalitn\u00e1 spolupr\u00e1ca na&nbsp;e-shope.<br \/>\r\n<\/div>\n\n<div class=\"space xxs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p><strong>Klient<br><\/strong><a href=\"https:\/\/www.lejdyeshop.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lejdyeshop<\/a> sa \u0161pecializuje na&nbsp;predaj \u0161peci\u00e1lnych v\u00fd\u017eivov\u00fdch doplnkov zameran\u00fdch predov\u0161etk\u00fdm na&nbsp;\u017eensk\u00e9 zdravie.<\/p>\n\n\n\n<p>E-shop pon\u00faka:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00fd\u017eivov\u00e9 doplnky na&nbsp;podporu plodnosti pre&nbsp;\u017eeny a&nbsp;mu\u017eov<\/li>\n\n\n\n<li>Doplnky pre&nbsp;tehotn\u00e9 \u017eeny a&nbsp;doj\u010denie<\/li>\n\n\n\n<li>Produkty na&nbsp;int\u00edmne \u017eensk\u00e9 zdravie<\/li>\n\n\n\n<li>V\u00fd\u017eivov\u00e9 doplnky na&nbsp;menopauzu<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column offset-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Slu\u017eby<\/strong><br>PPC<br><br><strong>Klient<\/strong><br><a href=\"https:\/\/www.lejdyeshop.sk\/\">Lejdyeshop<\/a><\/p>\n\n\n\n<p><strong>T\u00edm<\/strong><br>PPC specialist \u2013 Dominik Bal\u00e1\u017e<br>Graphic designer \u2013 Kl\u00e1ra Jankechov\u00e1<\/p>\n\n\n\n<p><strong>Ocenenia<\/strong><br><a href=\"#ocenenia\">Pozrite si<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\">Vzh\u013eadom na&nbsp;to, \u017ee&nbsp;ide o&nbsp;segment v\u00fd\u017eivov\u00fdch doplnkov a&nbsp;zdravia, stret\u00e1vali sme sa s&nbsp;v\u00fdrazn\u00fdmi obmedzeniami zo&nbsp;strany reklamn\u00fdch platforiem. Google \u010dasto reklamy zamietal, niektor\u00e9 produkty nebolo mo\u017en\u00e9 propagova\u0165 v\u00f4bec (napr. cez&nbsp;Google Shopping), a&nbsp;z\u00e1rove\u0148 sa nezbierali remarketingov\u00e9 publikum v&nbsp;r\u00e1mci Google Ads. \u010cas\u0165 rekl\u00e1m bola povolen\u00e1 len s&nbsp;obmedzeniami.<br \/>\r\n<br \/>\r\nNaopak, na&nbsp;platforme Meta (Facebook\/Instagram) bolo obmedzen\u00ed menej a&nbsp;aj&nbsp;v&nbsp;pr\u00edpade zamietnutia konkr\u00e9tnych produktov sa n\u00e1m v&nbsp;spolupr\u00e1ci s&nbsp;podporou podarilo v\u00e4\u010d\u0161inu probl\u00e9mov \u00faspe\u0161ne vyrie\u0161i\u0165.<\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\">Ciele<\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>PRIM\u00c1RNE CIELE<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\">Na\u0161\u00edm cie\u013eom bolo identifikova\u0165 pr\u00edle\u017eitosti pre&nbsp;rast a&nbsp;navrhn\u00fa\u0165 strat\u00e9giu na&nbsp;zv\u00fd\u0161enie obratu pomocou kan\u00e1lov Meta a&nbsp;Google Ads.<\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>\u010cO SME DOSIAHLI<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"custom-columns\"><div class=\"item-column\"><p>N\u00e1rast invest\u00edci\u00ed do&nbsp;Google reklamy<\/p><h2>+28<sup> %<\/sup><\/h2><\/div><div class=\"item-column\"><p>Medziro\u010dn\u00fd n\u00e1rast objedn\u00e1vok z&nbsp;Google a&nbsp;Meta reklamy<\/p><h2>+185<sup> %<\/sup><\/h2><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"custom-columns\"><div class=\"item-column\"><p>Medziro\u010dn\u00fd n\u00e1rast hodnoty konverzi\u00ed z&nbsp;Google a&nbsp;Meta reklamy<\/p><h2>+205<sup> %<\/sup><\/h2><\/div><div class=\"item-column\"><p>Medziro\u010dn\u00fd n\u00e1rast n\u00e1v\u0161tevnosti z&nbsp;Google a&nbsp;Meta reklamy<\/p><h2>+56<sup> %<\/sup><\/h2><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/09\/lejdyeshop-tablet-copy.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/09\/lejdyeshop-tablet-copy.jpg\" alt=\"Lejdyeshop\">\n                <\/picture><\/div>\n        \n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\">Ako sme ich dosiahli<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h3 class=\"wp-block-heading\">Kampane vo&nbsp;vyh\u013ead\u00e1van\u00ed<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Anal\u00fdza a&nbsp;segment\u00e1cia<\/strong><\/p>\n\n\n\n<p>Na&nbsp;za\u010diatku spolupr\u00e1ce sme vykonali rozsiahlu anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov. Tento krok bol z\u00e1sadn\u00fd pre&nbsp;vytvorenie efekt\u00edvnych reklamn\u00fdch kampan\u00ed. Postupovali sme nasledovne:<\/p>\n\n\n\n<p><strong>1. Anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brandov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1:<\/strong> Identifikovali sme slov\u00e1, ktor\u00e9 z\u00e1kazn\u00edci pou\u017e\u00edvaj\u00fa pri&nbsp;vyh\u013ead\u00e1van\u00ed na\u0161ej zna\u010dky a&nbsp;jej&nbsp;produktov.<\/li>\n\n\n\n<li><strong>K\u013e\u00fa\u010dov\u00e9 slov\u00e1 ktor\u00e9 s\u00favisia s&nbsp;produktom:<\/strong> Zamerali sme sa na&nbsp;slov\u00e1 a&nbsp;fr\u00e1zy, ktor\u00e9 sa vz\u0165ahuj\u00fa k&nbsp;probl\u00e9mom, ktor\u00e9 produkty rie\u0161ia, napr\u00edklad \u201epodpora plodnosti\u201c, \u201edoplnky pre&nbsp;tehotn\u00e9\u201c, \u201ezdravie pri&nbsp;menopauze\u201c.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Segment\u00e1cia kampan\u00ed<\/strong><\/p>\n\n\n\n<p>Na&nbsp;z\u00e1klade anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov sme rozdelili kampane do&nbsp;r\u00f4znych segmentov. Tieto segmenty boli vytvoren\u00e9 pod\u013ea&nbsp;priemern\u00e9ho po\u010dtu vyh\u013ead\u00e1van\u00ed jednotliv\u00fdch k\u013e\u00fa\u010dov\u00fdch slov.<\/p>\n\n\n\n<p>Vytvorili sme samostatn\u00e9 kampane pre&nbsp;vysokofrekven\u010dn\u00e9, strednofrekven\u010dn\u00e9 a&nbsp;n\u00edzkofrekven\u010dn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/p>\n\n\n\n<p><strong>3. Rozdelenie rozpo\u010dtu<\/strong><\/p>\n\n\n\n<p>Na&nbsp;z\u00e1klade segment\u00e1cie sme alokovali rozpo\u010det pre&nbsp;jednotliv\u00e9 kampane pod\u013ea&nbsp;priemern\u00e9ho po\u010dtu vyh\u013ead\u00e1van\u00ed. Viac&nbsp;prostriedkov sme venovali kampaniam s&nbsp;vy\u0161\u0161\u00edm po\u010dtom vyh\u013ead\u00e1van\u00ed, aby sme maximalizovali dosah a&nbsp;efekt\u00edvnos\u0165 na\u0161ich reklamn\u00fdch invest\u00edci\u00ed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1kupn\u00e1\/Performance Max kampa\u0148&nbsp;<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1. Google Merchant Center<\/strong><\/p>\n\n\n\n<p>Najprv sme vyrie\u0161ili v\u0161etky zamietnutia produktov v&nbsp;\u00fa\u010dte Google Merchant Center. To zahr\u0148ovalo kontrolu a&nbsp;opravu produktov\u00fdch \u00fadajov, aby boli v&nbsp;s\u00falade s&nbsp;po\u017eiadavkami Google.<\/p>\n\n\n\n<p><strong>2. \u0160tandardn\u00e1 n\u00e1kupn\u00e1 kampa\u0148<\/strong><\/p>\n\n\n\n<p>Po&nbsp;\u00faspe\u0161nom vyrie\u0161en\u00ed zamietnut\u00ed sme v&nbsp;\u00fa\u010dte Google Ads spustili \u0161tandardn\u00fa n\u00e1kupn\u00fa kampa\u0148 pre&nbsp;v\u0161etky produkty. T\u00e1to kampa\u0148 n\u00e1m umo\u017enila zhroma\u017edi\u0165 d\u00f4le\u017eit\u00e9 d\u00e1ta o&nbsp;v\u00fdkone produktov a&nbsp;spr\u00e1van\u00ed z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<p><strong>3. Performance Max kampa\u0148<\/strong><\/p>\n\n\n\n<p>Po&nbsp;zozbieran\u00ed dostato\u010dn\u00e9ho mno\u017estva d\u00e1t sme \u0161tandardn\u00fa n\u00e1kupn\u00fa kampa\u0148 inovovali na&nbsp;Performance Max kampa\u0148.&nbsp;<\/p>\n\n\n\n<p>Kampa\u0148 sme \u010falej segmentovali na&nbsp;\u00farovni skupiny podkladov. Vytvorili sme dve hlavn\u00e9 skupiny:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Skupina s&nbsp;kompletn\u00fdmi podkladmi:<\/strong> Obsahovala v\u0161etky dostupn\u00e9 podklady, vr\u00e1tane obr\u00e1zkov, nadpisov, popisov, vide\u00ed a&nbsp;XML feedu produktov.<\/li>\n\n\n\n<li><strong>Skupina len s&nbsp;XML feedom:<\/strong> V&nbsp;tejto skupine sme pou\u017eili len XML feed produktov, bez&nbsp;\u010fal\u0161\u00edch podkladov ako obr\u00e1zky, nadpisy, popisy a&nbsp;vide\u00e1.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kampane v&nbsp;obsahovej sieti Google<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Kampane boli zameran\u00e9 v\u00fdhradne na&nbsp;akvizi\u010dn\u00e9 cielenie, teda&nbsp;pril\u00e1kanie nov\u00fdch z\u00e1kazn\u00edkov. Pre&nbsp;lep\u0161iu efektivitu a&nbsp;merate\u013enos\u0165 v\u00fdsledkov sme kampane rozdelili na&nbsp;statick\u00e9 a&nbsp;responz\u00edvne bannery. <strong>Statick\u00e9 bannery<\/strong> poskytli stabiln\u00fa a&nbsp;jasn\u00fa komunik\u00e1ciu, zatia\u013e \u010do <strong>responz\u00edvne bannery<\/strong> pon\u00fakli flexibilitu a&nbsp;interaktivitu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta kampane<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zber d\u00e1t a&nbsp;optimaliz\u00e1cia<\/strong><\/p>\n\n\n\n<p><strong>XML feed s&nbsp;produktami<\/strong><\/p>\n\n\n\n<p>Na&nbsp;za\u010diatku spolupr\u00e1ce sme sa zamerali na&nbsp;zber dostato\u010dn\u00e9ho mno\u017estva d\u00e1t. Po&nbsp;ich zozbieran\u00ed pomocou traffic kampan\u00ed sme pre\u0161li na&nbsp;pou\u017e\u00edvanie kampan\u00ed s&nbsp;produktami. XML feed n\u00e1m umo\u017enil dynamicky zobrazova\u0165 v&nbsp;t\u00fdchto kampaniach produkty na&nbsp;z\u00e1klade aktu\u00e1lneho invent\u00e1ra a&nbsp;dostupnosti, \u010do prispelo k&nbsp;personaliz\u00e1cii a&nbsp;relevancii na\u0161ich rekl\u00e1m.<\/p>\n\n\n\n<p><strong>Rie\u0161enie zamietnut\u00ed produktov<\/strong><\/p>\n\n\n\n<p>Pri&nbsp;pou\u017eit\u00ed XML feedu sme sa stretli s&nbsp;probl\u00e9mom zamietnutia produktov. Tento probl\u00e9m sme rie\u0161ili \u00fapravou feedu a&nbsp;komunik\u00e1ciou so&nbsp;supportom, \u010d\u00edm sme zabezpe\u010dili plynul\u00fd chod kampan\u00ed.<\/p>\n\n\n\n<p><strong>Traffic kampane<\/strong><\/p>\n\n\n\n<p>Na&nbsp;za\u010diatku sme sa rozhodli pre&nbsp;klasick\u00e9 traffic kampane s&nbsp;cie\u013eom generova\u0165 n\u00e1v\u0161tevnos\u0165 na&nbsp;e-shope. Tento pr\u00edstup bol zvolen\u00fd, aby sme za\u010dali zbiera\u0165 \u00fadaje o&nbsp;n\u00e1v\u0161tevn\u00edkoch a&nbsp;ich spr\u00e1van\u00ed na&nbsp;str\u00e1nke.<\/p>\n\n\n\n<p><strong>Rozdelenie kampan\u00ed<\/strong><\/p>\n\n\n\n<p>Kampane sme rozdelili na <strong>akvizi\u010dn\u00e9<\/strong> a <strong>remarketingov\u00e9<\/strong>. Akvizi\u010dn\u00e9 kampane boli zameran\u00e9 na&nbsp;pril\u00e1kanie nov\u00fdch z\u00e1kazn\u00edkov, zatia\u013e \u010do remarketingov\u00e9 kampane sa s\u00fastredili na&nbsp;t\u00fdch, ktor\u00ed u\u017e nav\u0161t\u00edvili na\u0161u str\u00e1nku, ale&nbsp;nevykonali po\u017eadovan\u00fa akciu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Katal\u00f3gov\u00e1 kampa\u0148<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Akvizi\u010dn\u00e1 katal\u00f3gov\u00e1 kampa\u0148<\/strong><\/p>\n\n\n\n<p>Na&nbsp;z\u00e1klade z\u00edskan\u00fdch d\u00e1t sme sa rozhodli implementova\u0165 akvizi\u010dn\u00fa katal\u00f3gov\u00fa kampa\u0148. T\u00e1to kampa\u0148 bola optimalizovan\u00e1 na&nbsp;n\u00e1kup, \u010do znamen\u00e1, \u017ee&nbsp;jej&nbsp;cie\u013eom bolo nielen generova\u0165 n\u00e1v\u0161tevnos\u0165, ale&nbsp;priamo stimulova\u0165 pou\u017e\u00edvate\u013eov k&nbsp;uskuto\u010dneniu n\u00e1kupu.<\/p>\n\n\n\n<p><strong>Remarketingov\u00e1 katal\u00f3gov\u00e1 kampa\u0148<\/strong><\/p>\n\n\n\n<p>N\u00e1sledne sme doplnili kampane o&nbsp;remarketingov\u00fa katal\u00f3gov\u00fa kampa\u0148. T\u00e1to kampa\u0148 n\u00e1m umo\u017enila testova\u0165 r\u00f4zne cielenia na&nbsp;z\u00e1klade spr\u00e1vania pou\u017e\u00edvate\u013eov, a&nbsp;to vr\u00e1tane:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvate\u013eov, ktor\u00ed nav\u0161t\u00edvili konkr\u00e9tny produkt<\/strong>: Cie\u013eom bolo zacieli\u0165 na&nbsp;t\u00fdch, ktor\u00ed prejavili z\u00e1ujem o&nbsp;ur\u010dit\u00e9 produkty, ale&nbsp;nedokon\u010dili n\u00e1kup.<\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvate\u013eov, ktor\u00ed vlo\u017eili produkt do&nbsp;ko\u0161\u00edka<\/strong>: Sna\u017eili sme sa priamo oslovi\u0165 t\u00fdch, ktor\u00ed pridali produkty do&nbsp;ko\u0161\u00edka, ale&nbsp;nedokon\u010dili n\u00e1kup.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kampa\u0148 na&nbsp;generovanie n\u00e1kupov<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>V&nbsp;r\u00e1mci kampan\u00ed sme testovali aj&nbsp;konverzn\u00fa kampa\u0148 so&nbsp;zameran\u00edm na&nbsp;n\u00e1kup. V&nbsp;tejto kampani sme experimentovali s&nbsp;r\u00f4znymi typmi rekl\u00e1m, vr\u00e1tane:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bannerov:<\/strong> Tradi\u010dn\u00e9 bannerov\u00e9 reklamy, ktor\u00e9 sa zameriavali na&nbsp;vizu\u00e1lnu prezent\u00e1ciu produktov.<\/li>\n\n\n\n<li><strong>Kolekci\u00ed produktov:<\/strong> Reklamy, ktor\u00e9 prezentovali viacero produktov v&nbsp;r\u00e1mci jednej reklamy, \u010d\u00edm sme poskytli pou\u017e\u00edvate\u013eom \u0161ir\u0161\u00ed v\u00fdber.<\/li>\n<\/ul>\n\n\n\n<p><strong>Carouselu s&nbsp;produktami: <\/strong>Interakt\u00edvne reklamy, kde si pou\u017e\u00edvatelia mohli prezera\u0165 r\u00f4zne produkty v&nbsp;r\u00e1mci jedn\u00e9ho carouselu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kampane na&nbsp;dosah (reach)<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Nesk\u00f4r sme za\u010dali s&nbsp;kampa\u0148ami zameran\u00fdmi na&nbsp;dosah, kde sme mali pre&nbsp;jednotliv\u00e9 produkty pripraven\u00e9 \u0161pecifick\u00e9 vizu\u00e1ly a&nbsp;komunik\u00e1ciu. Tieto kampane boli navrhnut\u00e9 s&nbsp;cie\u013eom:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zv\u00fd\u0161i\u0165 povedomie o&nbsp;produktoch a&nbsp;zna\u010dke:<\/strong> Na\u0161\u00edm cie\u013eom bolo dosta\u0165 produkty pred \u010do naj\u0161ir\u0161ie publikum a&nbsp;zv\u00fd\u0161i\u0165 ich vidite\u013enos\u0165.<\/li>\n\n\n\n<li><strong>Podpori\u0165 rozpoznate\u013enos\u0165 produktov:<\/strong> Vizu\u00e1ly boli navrhnut\u00e9 tak, aby efekt\u00edvne predstavovali jednotliv\u00e9 produkty a&nbsp;ich v\u00fdhody, \u010d\u00edm sme podporili rozpoznate\u013enos\u0165 zna\u010dky.<\/li>\n\n\n\n<li><strong>Budova\u0165 identitu:<\/strong> Kampane boli zameran\u00e9 na&nbsp;vytv\u00e1ranie a&nbsp;upevnenie pozit\u00edvneho obrazu zna\u010dky v&nbsp;o\u010diach potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kampane na&nbsp;generovanie n\u00e1kupov pre&nbsp;konkr\u00e9tne produkty<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Po\u010das \u010fal\u0161ieho v\u00fdvoja kampan\u00ed sme sa zamerali na&nbsp;kampane, ktor\u00e9 sa s\u00fastredili na&nbsp;generovanie n\u00e1kupov, ale&nbsp;nie&nbsp;pre&nbsp;cel\u00fd invent\u00e1r, iba&nbsp;pre&nbsp;vybran\u00e9 produkty.&nbsp;<\/p>\n\n\n\n<p>Pre&nbsp;tieto kampane sme pripravili:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0160pecifick\u00e9 vizu\u00e1ly a&nbsp;komunik\u00e1ciu:<\/strong> Ka\u017ed\u00fd produkt mal svoju vlastn\u00fa vizu\u00e1lnu prezent\u00e1ciu a&nbsp;marketingov\u00fa komunik\u00e1ciu, ktor\u00e1 sa zameriavala na&nbsp;jeho unik\u00e1tne v\u00fdhody a&nbsp;atraktivitu.<\/li>\n\n\n\n<li><strong>Cielen\u00e9 reklamy:<\/strong> Kampane boli navrhnut\u00e9 s&nbsp;cie\u013eom efekt\u00edvne oslovi\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov a&nbsp;stimulova\u0165 n\u00e1kup konkr\u00e9tnych produktov.<\/li>\n<\/ul>\n\n\n<div class=\"space\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>KlientLejdyeshop sa \u0161pecializuje na&nbsp;predaj \u0161peci\u00e1lnych v\u00fd\u017eivov\u00fdch doplnkov zameran\u00fdch predov\u0161etk\u00fdm na&nbsp;\u017eensk\u00e9 zdravie. E-shop pon\u00faka: Slu\u017ebyPPC KlientLejdyeshop T\u00edmPPC specialist \u2013 Dominik Bal\u00e1\u017eGraphic designer \u2013 Kl\u00e1ra Jankechov\u00e1 OceneniaPozrite si Najv\u00e4\u010d\u0161ie v\u00fdzvy Ciele V\u00fdsledky Ako sme ich dosiahli Kampane vo&nbsp;vyh\u013ead\u00e1van\u00ed Anal\u00fdza a&nbsp;segment\u00e1cia Na&nbsp;za\u010diatku spolupr\u00e1ce sme vykonali rozsiahlu anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov. Tento krok bol z\u00e1sadn\u00fd pre&nbsp;vytvorenie efekt\u00edvnych reklamn\u00fdch kampan\u00ed. Postupovali [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lejdyeshop PPC | Portf\u00f3lio | Visibility<\/title>\n<meta name=\"description\" content=\"N\u00e1rast objedn\u00e1vok, konverzi\u00ed, invest\u00edci\u00ed do reklamy aj n\u00e1v\u0161tevnosti z Google a Meta Ads. 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