Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n

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• Manu\u00e1lny bidding v kampaniach<\/li>
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• Slab\u00e1 \u0161trukt\u00fara Search kampan\u00ed<\/li>
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• K\u013e\u00fa\u010dov\u00e9 slov\u00e1 vo fr\u00e1zovej a presnej zhode<\/li>
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• Konverzie sa \u0165ahali do GAds z Universal Analytics<\/li>
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• Absencia Display kampan\u00ed<\/li>
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  \n \n \n \n <\/picture><\/div>\n \n\n

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  Ciele<\/h2>\n\n\n

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  PRIM\u00c1RNE CIELE<\/div><\/div>\n\n

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  Zv\u00fd\u0161enie leadov v segmente po\u017ei\u010dovne stavebn\u00fdch strojov a malej mechaniz\u00e1cie medziro\u010dne o 20 %<\/p><\/div>

  Zv\u00fd\u0161enie po\u010dtu konverzi\u00ed o 20 a\u017e 30 % v troch krokoch rezerv\u00e1cie: vy\u017eiadanie ponuky, v\u00fdber term\u00ednu, odoslan\u00e1 ponuka.<\/p><\/div><\/div>\n\n

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  V\u00fdsledky<\/h2>\n\n\n

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  \u010cO SME DOSIAHLI<\/div><\/div>\n\n

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  N\u00e1rast rezerv\u00e1ci\u00ed \u2013 \r\nvy\u017eiadan\u00ed pon\u00fak<\/p>

  +539 %<\/sup><\/h2><\/div>

  N\u00e1rast rezerv\u00e1ci\u00ed \u2013 \r\nv\u00fdber term\u00ednu<\/p>

  +256 %<\/sup><\/h2><\/div>

  N\u00e1rast rezerv\u00e1ci\u00ed \u2013 \r\nodoslan\u00fdch pon\u00fak<\/p>

  +334 %<\/sup><\/h2><\/div><\/div>\n\n

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  \n \n \n \n <\/picture><\/div>\n <\/div>\n<\/div>\n\n\n

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  Ako sme ich dosiahli<\/h2>\n\n\n

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  K dosiahnutiu cie\u013eov bola k\u013e\u00fa\u010dovou strat\u00e9gia a jej implement\u00e1cia. K dramatick\u00e9mu n\u00e1rastu rezerv\u00e1ci\u00ed a konverzi\u00ed prispeli 3 oblasti:<\/strong><\/h4>\n\n\n\n

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  • Google Ads<\/li>\n\n\n\n
  • Meta Ads<\/li>\n\n\n\n
  • Automatiz\u00e1cia<\/li>\n<\/ul>\n\n\n\n

    Google Ads<\/strong><\/p>\n\n\n\n

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    • Konverzie<\/strong>: Nastavenie konverzi\u00ed priamo v GAds. (Web)<\/li>\n\n\n\n
    • \u0160trukt\u00fara kampan\u00ed<\/strong>: \u00daprava pod\u013ea pobo\u010diek na Slovensku, cielenie lok\u00e1lne.<\/li>\n\n\n\n
    • Biddingov\u00e1 strat\u00e9gia<\/strong>: Maximaliz\u00e1cia konverzi\u00ed.<\/li>\n\n\n\n
    • K\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong>: Prioritne vo vo\u013enej zhode (BROAD).<\/li>\n\n\n\n
    • Rozpo\u010det<\/strong>: Rozdelenie rozpo\u010dtu na z\u00e1klade objemu vyh\u013ead\u00e1vania v dan\u00fdch lokalit\u00e1ch. Rozpo\u010det zostal rovnak\u00fd ako v predch\u00e1dzaj\u00facom obdob\u00ed.<\/li>\n\n\n\n
    • Podpora Search kampan\u00ed<\/strong>: Display kampa\u0148 komunikuj\u00faca akcie a jednotliv\u00e9 stroje na z\u00e1klade custom audience (search terms). Rozpo\u010det pre Display kampa\u0148 zv\u00fd\u0161en\u00fd medziro\u010dne o 55 %.<\/li>\n<\/ul>\n\n\n\n

      Meta Ads<\/strong><\/p>\n\n\n\n

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      • Cie\u013e kampane<\/strong>: Lead Gen kampa\u0148.<\/li>\n\n\n\n
      • Obsah bannerov<\/strong>: Rovnak\u00fd ako v GAds, komunik\u00e1cia mo\u017enosti po\u017ei\u010dania z\u00e1hradn\u00e9ho\/stavebn\u00e9ho stroja.<\/li>\n\n\n\n
      • Proces zberu leadov<\/strong>: Zber kontaktov cez formul\u00e1r, ktor\u00fd bol automaticky posielan\u00fd klientovi Zeppelin pomocou n\u00e1stroja Zapier.<\/li>\n\n\n\n
      • Automatiz\u00e1cia<\/strong>: Prepojenie Meta reklamn\u00e9ho \u00fa\u010dtu a klientovho e-mailu pomocou Zapier. Dopyty distribuovan\u00e9 obchodn\u00edkom pod\u013ea lokal\u00edt.<\/li>\n<\/ul>\n\n\n\n

        V\u00fdhoda automatiz\u00e1cie<\/strong><\/p>\n\n\n\n

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        • Okam\u017eit\u00e1 reakcia<\/strong>: Hne\u010f po vyplnen\u00ed formul\u00e1ra bol e-mail s \u00fadajmi okam\u017eite poslan\u00fd obchodn\u00edkom, ktor\u00ed hne\u010f mohli kontaktova\u0165 z\u00e1ujemcu.<\/li>\n<\/ul>\n\n\n\n

          Medzi k\u013e\u00fa\u010dov\u00e9 faktory \u00faspechu patrili:<\/strong><\/p>\n\n\n\n

          \n
          1. Optimaliz\u00e1cia \u0161trukt\u00fary kampan\u00ed<\/strong>: Lok\u00e1lne cielenie a pou\u017eitie vo\u013enej zhody k\u013e\u00fa\u010dov\u00fdch slov umo\u017enilo zv\u00fd\u0161i\u0165 relevantnos\u0165 a dosah kampan\u00ed.<\/li>\n\n\n\n
          2. Automatiz\u00e1cia<\/strong>: Implement\u00e1cia Zapier pre r\u00fdchle a efekt\u00edvne spracovanie leadov zlep\u0161ila \u010das reakcie.<\/li>\n\n\n\n
          3. Integrovan\u00fd pr\u00edstup<\/strong>: Kombin\u00e1cia Google Ads a Meta Ads zabezpe\u010dila \u0161irok\u00fd dosah a zasiahla r\u00f4zne segmenty cie\u013eov\u00e9ho trhu.<\/li>\n\n\n\n
          4. Zv\u00fd\u0161en\u00fd rozpo\u010det pre Display kampane<\/strong>: Umo\u017enil \u0161ir\u0161ie pokrytie a lep\u0161iu vidite\u013enos\u0165 akci\u00ed a produktov.<\/li>\n<\/ol>\n\n\n\n

             Na \u010dom \u010falej pracujeme?<\/strong><\/p>\n\n\n\n

             \n
             • Pokra\u010dovanie v automatiz\u00e1cii<\/strong>: Roz\u0161\u00edrenie automatiza\u010dn\u00fdch procesov na \u010fal\u0161ie \u010dasti marketingov\u00e9ho a predajn\u00e9ho cyklu.<\/li>\n\n\n\n
             • Pravideln\u00e9 sledovanie a optimaliz\u00e1cia<\/strong>: Na z\u00e1klade z\u00edskan\u00fdch d\u00e1t pokra\u010dujeme v priebe\u017enom sledovan\u00ed a optimaliz\u00e1ci\u00ed kampan\u00ed.<\/li>\n\n\n\n
             • Roz\u0161\u00edrenie kampan\u00ed<\/strong>: Sk\u00famame \u010fal\u0161ie PPC platformy a form\u00e1ty rekl\u00e1m na roz\u0161\u00edrenie dosahu.<\/li>\n<\/ul>\n\n\n
               <\/span><\/span><\/div><\/div>\n\n

               <\/span><\/div>","protected":false},"excerpt":{"rendered":"

               KlientZeppelin je v\u00fdhradn\u00fd predajca stavebn\u00fdch a zemn\u00fdch strojov Caterpillar na Slovensku. V r\u00e1mci slu\u017eieb sa tie\u017e orientuje na po\u017ei\u010diavanie stavebn\u00fdch strojov a malej mechaniz\u00e1cie. K cie\u013eovej skupine patria B2B aj B2C z\u00e1kazn\u00edci, pri\u010dom na Slovensku m\u00f4\u017eu nakupova\u0165 v 7-mich pobo\u010dk\u00e1ch. Slu\u017ebyPPC KlientZeppelin.sk T\u00edmPPC specialist – Matej Gaven\u010diak Najv\u00e4\u010d\u0161ie v\u00fdzvy Ciele V\u00fdsledky Ako sme ich dosiahli K dosiahnutiu cie\u013eov bola k\u013e\u00fa\u010dovou strat\u00e9gia a jej implement\u00e1cia. K dramatick\u00e9mu n\u00e1rastu rezerv\u00e1ci\u00ed a konverzi\u00ed prispeli 3 […]<\/p>\n","protected":false},"author":1,"featured_media":1827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"acf":[],"yoast_head":"\n