{"id":1662,"date":"2025-08-12T19:03:05","date_gmt":"2025-08-12T17:03:05","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=1662"},"modified":"2026-05-13T13:32:46","modified_gmt":"2026-05-13T11:32:46","slug":"lubica-ppc-2024","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/lubica-ppc-2024\/","title":{"rendered":"\u013dubica"},"content":{"rendered":"
\n \nWarning<\/b>: Trying to access array offset on int in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
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Segment\u00e1ciou viac ne\u017e 85\u202f000 produktov na z\u00e1klade historick\u00e9ho PNO sme pre klienta z oblasti pracovn\u00e9ho oble\u010denia vytvorili v\u00fdkonnostn\u00e9 PMax kampane, ktor\u00e9 priniesli +68\u202f% konverzn\u00fa hodnotu a -20\u202f% PNO.<\/div>\n\n
<\/span><\/div>\n\n\n

Klient<\/strong><\/p>\n\n\n\n

\u013dubica<\/a> je slovensk\u00fd predajca \u0161irok\u00e9ho sortimentu zna\u010dkov\u00e9ho pracovn\u00e9ho oble\u010denia, obuvi a ochrann\u00fdch pom\u00f4cok. Zameriava sa na B2C aj B2B z\u00e1kazn\u00edkov a okrem e-shopu maj\u00fa v Bratislave aj 1 kamenn\u00fa predaj\u0148u.<\/p>\n<\/div>\n\n\n\n

\n

Slu\u017eby<\/strong>
PPC

Klient<\/strong>
\u013dubica<\/a><\/p>\n\n\n\n

T\u00edm<\/strong>
PPC specialist \u2013 Michal Manduch
PPC team leader \u2013 Adam Halagan<\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Najv\u00e4\u010d\u0161ia v\u00fdzva bola pr\u00e1ca s obrovsk\u00fdm produktov\u00fdm feedom, ktor\u00fd obsahoval viac ako 85-tis\u00edc produktov.<\/div>\n\n
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Ciele<\/h2>\n\n\n
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PRIM\u00c1RNE CIELE<\/div><\/div>\n\n
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Medziro\u010dn\u00e9 zv\u00fd\u0161enie obratu \r\nz platen\u00fdch Google kampan\u00ed <\/p><\/div>

Medziro\u010dn\u00e9 zn\u00ed\u017eenie PNO<\/p><\/div><\/div>\n\n

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V\u00fdsledky<\/h2>\n\n\n
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\u010cO SME DOSIAHLI<\/div><\/div>\n\n
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N\u00e1rast hodnoty konverzi\u00ed<\/p>

+68,4 %<\/sup><\/h2><\/div>

N\u00e1rast po\u010dtu konverzi\u00ed\r\n(objedn\u00e1vok)<\/p>

+22,1 %<\/sup><\/h2><\/div><\/div>\n\n
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Pokles PNO<\/p>

-20,3 %<\/sup><\/h2><\/div>

N\u00e1rast n\u00e1kladov na reklamu<\/p>

+34,1 %<\/sup><\/h2><\/div><\/div>\n\n
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Ako sme ich dosiahli<\/h2>\n\n\n
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Zamerali sme sa na najv\u00fdkonnej\u0161\u00ed typ kampan\u00ed Performance Max (PMax). <\/p>\n\n\n\n

V minulom obdob\u00ed sme mali akt\u00edvnu len jednu PMax kampa\u0148, ktor\u00e1 obsahovala v\u0161etky produkty na e-shope. Analyzovali sme produkty tejto kampane za ostatn\u00fdch 6 mesiacov a rozsegmentovali ich pod\u013ea hladiny dosiahnut\u00e9ho PNO za dan\u00e9 obdobie. <\/p>\n\n\n\n

Segment\u00e1cia vyzerala nasledovne:<\/p>\n\n\n\n

    \n
  • PNO 0 % \u2013 7 % <\/li>\n\n\n\n
  • PNO 7 % \u2013 14%<\/li>\n\n\n\n
  • PNO 14% \u2013 49 % <\/li>\n\n\n\n
  • PNO 50 % a viac<\/li>\n<\/ul>\n\n\n\n

    N\u00e1sledne sme cez tzv. Custom_label ozna\u010dili produkty pod\u013ea kateg\u00f3rie (dosiahnut\u00e9ho PNO) a vytvorili samostatn\u00e9 PMax kampane. <\/p>\n\n\n\n

    Tie\u017e sme sledovali v\u00fd\u0161ku spendu za minul\u00e9 obdobie pre ka\u017ed\u00fa skupinu produktov. Mali sme tak u\u017e pri nastavovan\u00ed nov\u00fdch kampan\u00ed vedomos\u0165 o pribli\u017enom rozpo\u010dte pre dan\u00fd segment produktov. <\/p>\n\n\n\n

    Hlavnou motiv\u00e1ciou pre tak\u00e9to rozdelenie produktov bolo zabezpe\u010di\u0165 najv\u00fdkonnej\u0161\u00edm produktom \u010do mo\u017eno najv\u00e4\u010d\u0161\u00ed podiel zobrazen\u00ed vo vyh\u013ead\u00e1van\u00ed. Preto sme produktom s najni\u017e\u0161\u00edm PNO \u201edopriali\u201c v\u00e4\u010d\u0161\u00ed rozpo\u010det, ako tomu bolo do toho \u010dasu.<\/p>\n\n\n\n

    Rovnako u\u017e pri nastaven\u00ed kampan\u00ed sme vedeli lep\u0161ie pracova\u0165 s nastaven\u00edm \u201eTarget ROAS\u201c, ked\u017ee sme presne vedeli, ktor\u00e1 skupina produktov dosahovala ak\u00e9 PNO.<\/p>\n\n\n\n

    V r\u00e1mci optimaliz\u00e1cie kampan\u00ed sme upravovali nastaven\u00fa v\u00fd\u0161ku ROAS a po nejakej dobe upravovali aj produkty v r\u00e1mci dan\u00fdch segmentov, pod\u013ea v\u00fdkonnosti.<\/p>\n\n\n

    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/div>","protected":false},"excerpt":{"rendered":"

    Klient \u013dubica je slovensk\u00fd predajca \u0161irok\u00e9ho sortimentu zna\u010dkov\u00e9ho pracovn\u00e9ho oble\u010denia, obuvi a ochrann\u00fdch pom\u00f4cok. Zameriava sa na B2C aj B2B z\u00e1kazn\u00edkov a okrem e-shopu maj\u00fa v Bratislave aj 1 kamenn\u00fa predaj\u0148u. Slu\u017ebyPPC Klient\u013dubica T\u00edmPPC specialist \u2013 Michal ManduchPPC team leader \u2013 Adam Halagan Najv\u00e4\u010d\u0161ie v\u00fdzvy Ciele V\u00fdsledky Ako sme ich dosiahli Zamerali sme sa na najv\u00fdkonnej\u0161\u00ed typ kampan\u00ed Performance Max (PMax).  V minulom obdob\u00ed […]<\/p>\n","protected":false},"author":1,"featured_media":1670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"acf":[],"yoast_head":"\n\u013dubica 2024 | Portf\u00f3lio | Visibility<\/title>\n<meta name=\"description\" content=\"Segment\u00e1ciou viac ne\u017e 85\u202f000 produktov sme pre klienta vytvorili v\u00fdkonnostn\u00e9 PMax kampane, ktor\u00e9 priniesli +68\u202f% konverzn\u00fa hodnotu a -20\u202f% PNO.\" \/>\n<meta name=\"robots\" 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