{"id":1632,"date":"2025-08-12T20:53:12","date_gmt":"2025-08-12T18:53:12","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/?p=1632"},"modified":"2026-05-13T13:38:00","modified_gmt":"2026-05-13T11:38:00","slug":"nesto-bratislava-2025","status":"publish","type":"post","link":"https:\/\/visibility.sk\/referencie\/nesto-bratislava-2025\/","title":{"rendered":"Nesto Bratislava"},"content":{"rendered":"        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-terasa-ilustracny.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-terasa-ilustracny.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lg-txt\">Na&nbsp;projekte Nesto od&nbsp;Lucronu sme kombin\u00e1ciou v\u00fdkonnostn\u00fdch kampan\u00ed, kvalitn\u00fdch LPs a&nbsp;spr\u00e1vneho cielenia dok\u00e1zali v\u00fdrazne podpori\u0165 predaj \u2013 takmer v\u0161etky byty boli v&nbsp;priebehu nieko\u013ek\u00fdch mesiacov vypredan\u00e9.<\/div>\n\n<div class=\"space xxs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Klient<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lucron.sk\/projekt\/nesto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nesto<\/a> je&nbsp;developersk\u00fd projekt firmy <a href=\"https:\/\/lucron.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lucron<\/a>, ktor\u00fd pris\u013eubuje nov\u00fa \u0161tvr\u0165 v&nbsp;bratislavskej Petr\u017ealke. S\u00fa\u010das\u0165ou v\u00edzie je&nbsp;vysok\u00e1 ob\u010dianska vybavenos\u0165 a&nbsp;dobr\u00e1 dostupnos\u0165 do&nbsp;mesta.<br>Projekt je&nbsp;rozdelen\u00fd na&nbsp;2 \u010dasti, na&nbsp;Nesto a&nbsp;druh\u00e9 Nesto Prime, ktor\u00e9 pris\u013eubuje unik\u00e1tne bytov\u00e9 domy s&nbsp;5-timi poschodiami a&nbsp;2-mi&nbsp;bytmi na&nbsp;poschod\u00ed.<br>Nesto Prime sa zameriava na&nbsp;bonitnej\u0161iu klientelu, ktor\u00e1 t\u00fa\u017ei b\u00fdva\u0165 v&nbsp;bl\u00edzkosti mesta, ale&nbsp;z\u00e1rove\u0148 ma\u0165 ve\u013ekometr\u00e1\u017eny byt vo&nbsp;vysokom \u0161tandarde.<br>Ide o&nbsp;najvy\u0161\u0161iu \u00farove\u0148 novostavby, ak\u00e1 sa d\u00e1 v&nbsp;Bratislave dnes k\u00fapi\u0165.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column offset-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\"><strong>Slu\u017eby<\/strong><br>PPC<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klient<\/strong><br><a href=\"https:\/\/lucron.sk\/\">Lucron<\/a><br><br><strong>T\u00edm<\/strong><br>PPC specialists &#8211; Michal Manduch a&nbsp;Alex Bar\u010dovsk\u00fd<br>Graphic designer &#8211; Maro\u0161 Galg\u00f3ci<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\"><ul><br \/>\r\n<li>V&nbsp;segmente pr\u00e9miov\u00fdch nehnute\u013enost\u00ed je&nbsp;v\u00fdzvou zauja\u0165 bonitn\u00fdch klientov a&nbsp;z\u00e1rove\u0148 sledova\u0165 spr\u00e1vne KPIs<\/li><br \/>\r\n<li>Preda\u0165 byty vo&nbsp;vysoko konkuren\u010dnom prostred\u00ed Bratislavy<\/li><br \/>\r\n<li>Zacieli\u0165 na&nbsp;relevantn\u00fa cie\u013eov\u00fa skupinu<\/li><br \/>\r\n<li>Z\u00edska\u0165 relevantn\u00fa n\u00e1v\u0161tevnos\u0165 v&nbsp;segmente pr\u00e9miov\u00fdch nehnute\u013enost\u00ed<\/li><br \/>\r\n<\/ul><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-velke-byty.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-velke-byty.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\">Ciele<\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>PRIM\u00c1RNE CIELE<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"custom-columns\"><div class=\"item-column\"><p>Zv\u00fd\u0161enie relevantnej n\u00e1v\u0161tevnosti na&nbsp;web<\/p><\/div><div class=\"item-column\"><p>Zv\u00fd\u0161enie povedomia o&nbsp;projekte<\/p><\/div><div class=\"item-column\"><p>Predaj bytov<\/p><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>\u010cO SME DOSIAHLI<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\">V&nbsp;m\u00e1ji 2025 sme vypredali takmer cel\u00e9 Nesto, aktu\u00e1lne (august 2025) je&nbsp;vo\u013en\u00fd posledn\u00fd byt.<\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-byt.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-byt.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-prime.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-prime.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-prime-od-lucronu.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/nesto-prime-od-lucronu.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\">Ako sme ich dosiahli<\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Nastavenie spr\u00e1vnych KPIs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke\u010f\u017ee&nbsp;konverzn\u00fd <strong>proces k\u00fapy bytu trv\u00e1 mesiace<\/strong> a&nbsp;nie&nbsp;je&nbsp;mo\u017en\u00e9 ho&nbsp;atribuova\u0165 ani&nbsp;orienta\u010dne, bolo potrebn\u00e9 zamera\u0165 sa na&nbsp;podporu predaja. Okrem frekvencie zobrazovania, ktor\u00fa dlhodobo dr\u017e\u00edme nad&nbsp;\u00farov\u0148ou 7 zobrazen\u00ed na&nbsp;pou\u017e\u00edvate\u013ea pri&nbsp;neust\u00e1lom monitorovan\u00ed CPM a&nbsp;CPC, optimalizujeme kampane na&nbsp;kvalitu n\u00e1\u0161tevnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preto sme vytvorili kombinovan\u00fa konverziu, ktor\u00e1 sa zaznamen\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ak&nbsp;si pou\u017e\u00edvate\u013e zobraz\u00ed str\u00e1nky s&nbsp;ponukou bytov,<\/li>\n\n\n\n<li>z\u00e1rove\u0148 si zobraz\u00ed aspo\u0148 dva konkr\u00e9tne byty z&nbsp;danej ponuky<\/li>\n\n\n\n<li>a&nbsp;\u010das str\u00e1ven\u00fd na&nbsp;str\u00e1nke je&nbsp;minim\u00e1lne 2:30 min.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e1to kombin\u00e1cia udalost\u00ed sa najviac pribli\u017euje re\u00e1lnemu spr\u00e1vaniu potenci\u00e1lneho z\u00e1kazn\u00edka na&nbsp;webe.<br>Okrem toho, samozrejme, \u0161tandardne sledujeme aj&nbsp;odoslan\u00e9 dopytov\u00e9 formul\u00e1re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;Meta Ads sme sa s\u00fastredili na <strong>preklik na&nbsp;formul\u00e1r<\/strong>, a&nbsp;nie&nbsp;formul\u00e1r samotn\u00fd \u2013 \u010do n\u00e1m dalo omnoho viac&nbsp;udalost\u00ed pre&nbsp;optimaliz\u00e1ciu kampane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdvoj spom\u00ednanej kombinovanej konverzie:<\/strong><\/p>\n\n\n        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8220; type=&#8220;image\/avif&#8220;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/lucron-graf-vyvoj-kombinovanej-konverzie.png\" type=\"image\/png\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/lucron-graf-vyvoj-kombinovanej-konverzie.png\" alt=\"\">\n                <\/picture><\/div>\n        \n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kvalitn\u00e1 landing page (LP)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klient n\u00e1m poskytol kvalitn\u00fa <a href=\"https:\/\/www.nesto.sk\/\">landing page<\/a> obsahuj\u00facu videovizualiz\u00e1ciu nehnute\u013enosti, ktor\u00e1 je&nbsp;nasledovan\u00e1 komunik\u00e1ciou v\u0161etk\u00fdch benefitov a&nbsp;vlastnost\u00ed nehnute\u013enosti v&nbsp;minimalistickej a&nbsp;p\u00fatavej forme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edvate\u013e sa tak nemus\u00ed preklik\u00e1va\u0165 a&nbsp;doh\u013ead\u00e1va\u0165 si inform\u00e1cie na&nbsp;r\u00f4znych podstr\u00e1nkach, ale&nbsp;m\u00e1 v\u0161etko, \u010do potrebuje vedie\u0165, na&nbsp;jednom mieste. Pri&nbsp;Nesto Prime sme pou\u017eili 2 landing page, pri\u010dom v&nbsp;jednej ide o&nbsp;promo akciu <a href=\"https:\/\/www.nesto.sk\/sloboda-standardu\/\">\u201esloboda \u0161tandardu\u201c<\/a>, kde prv\u00ed kupuj\u00faci dostan\u00fa k&nbsp;bytu vy\u0161\u0161\u00ed \u0161tandard v&nbsp;cene. Hlavn\u00e1 Nesto Prime LP je&nbsp;vizu\u00e1lne spracovan\u00e1 do <a href=\"https:\/\/www.nesto.sk\/prime\/\">\u201epr\u00e9miov\u00e9ho\u201c looku<\/a>, komunikuj\u00fa sa v&nbsp;nej jednoducho v\u0161etky v\u00fdhody spojen\u00e9 s&nbsp;bytom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spom\u00ednan\u00e9 3 LPs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nesto.sk\/\">https:\/\/www.nesto.sk\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nesto.sk\/prime\/\">https:\/\/www.nesto.sk\/prime\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nesto.sk\/sloboda-standardu\/\">https:\/\/www.nesto.sk\/sloboda-standardu\/<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cie\u013eov\u00e1 skupina<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;kampani aj&nbsp;v&nbsp;Google aj&nbsp;Meta Ads <strong>pracujeme s&nbsp;tromi cie\u013eov\u00fdmi skupinami<\/strong>. Najd\u00f4le\u017eitej\u0161ou \u010das\u0165ou s\u00fa publik\u00e1 s&nbsp;najvy\u0161\u0161ou pravdepodobnos\u0165ou n\u00e1kupu nehnute\u013enosti, teda&nbsp;\u013eudia zauj\u00edmaj\u00faci sa o&nbsp;hypotek\u00e1rne \u00favery, o\u010dak\u00e1vaj\u00faci die\u0165a, mladoman\u017eelia a&nbsp;pou\u017e\u00edvatelia s&nbsp;prejaven\u00fdm z\u00e1ujmom o&nbsp;nehnute\u013enosti celkovo.&nbsp;<br>\u010ealej je&nbsp;ve\u013emi d\u00f4le\u017eit\u00fd <strong>remarketing<\/strong>, kde cielime na&nbsp;\u013eud\u00ed s&nbsp;povedom\u00edm o&nbsp;zna\u010dke, pr\u00e1ve tu s&nbsp;vy\u0161\u0161ou frekvenciou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posledn\u00e1 cie\u013eov\u00e1 skupina je&nbsp;\u0161irok\u00e1, a&nbsp;teda&nbsp;bez&nbsp;konkr\u00e9tneho cielenia, no&nbsp;pri&nbsp;tejto m\u00e1me nastaven\u00e9 r\u00f4zne konverzn\u00e9 akcie, ako napr\u00edklad spomenut\u00fa kombinovan\u00fa konverziu, tak\u017ee nech\u00e1vame reklamn\u00fd syst\u00e9m Google vyu\u017e\u00edva\u0165 svoje d\u00e1ta pre&nbsp;optimaliz\u00e1ciu zobrazovan\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;Meta Ads je&nbsp;z\u00e1rove\u0148 d\u00f4le\u017eit\u00e9 optimalizova\u0165 kampane na&nbsp;konkr\u00e9tne akcie, preto\u017ee v&nbsp;segmente nehnute\u013enost\u00ed s\u00fa mo\u017enosti cielenia zna\u010dne obmedzen\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;Meta Ads sme vyu\u017eili aj&nbsp;to, \u017ee&nbsp;pre&nbsp;Lucron spravujeme projekt Vydrica, kde takisto cielime na&nbsp;bonitn\u00fa cie\u013eovku. Vyu\u017eili sme teda&nbsp;remarketingov\u00e9 publik\u00e1 Vydrice aj&nbsp;v&nbsp;reklam\u00e1ch na&nbsp;Nesto Prime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kreat\u00edva<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;Meta aj&nbsp;Google Ads pou\u017e\u00edvame podobn\u00e9 sety kreat\u00edv, ktor\u00e9 sa opieraj\u00fa o&nbsp;tri piliere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fotografie a&nbsp;vizualiz\u00e1cie, kde cie\u013eovej skupine pribli\u017eujeme vizu\u00e1lnu str\u00e1nku projektu a&nbsp;pom\u00e1hame im predstavi\u0165 si ich bud\u00face miesto na&nbsp;\u017eivot.<\/li>\n\n\n\n<li>Komunik\u00e1cia v\u00fdhod nehnute\u013enosti, \u010di&nbsp;u\u017e je&nbsp;to priestor pre&nbsp;podnikanie, ob\u010dianska vybavenos\u0165, dostupnos\u0165 \u010di&nbsp;nad\u0161tandardn\u00e9 a&nbsp;neobvykl\u00e9 v\u00fdhody bytov.&nbsp;<\/li>\n\n\n\n<li>Neust\u00e1le aktualizovan\u00fd cenn\u00edk, ktor\u00fd premietame do&nbsp;rekl\u00e1m \u2013 t\u00fdmto efekt\u00edvne \u0161etr\u00edme pou\u017e\u00edvate\u013eom \u010das a&nbsp;s&nbsp;vysokou frekvenciou zobrazen\u00ed vieme, \u017ee&nbsp;s\u00fa st\u00e1le informovan\u00ed o&nbsp;cenovej ponuke.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"anchor-target\" id=\"ocenenia\"><\/div>\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klient Nesto je&nbsp;developersk\u00fd projekt firmy Lucron, ktor\u00fd pris\u013eubuje nov\u00fa \u0161tvr\u0165 v&nbsp;bratislavskej Petr\u017ealke. S\u00fa\u010das\u0165ou v\u00edzie je&nbsp;vysok\u00e1 ob\u010dianska vybavenos\u0165 a&nbsp;dobr\u00e1 dostupnos\u0165 do&nbsp;mesta.Projekt je&nbsp;rozdelen\u00fd na&nbsp;2 \u010dasti, na&nbsp;Nesto a&nbsp;druh\u00e9 Nesto Prime, ktor\u00e9 pris\u013eubuje unik\u00e1tne bytov\u00e9 domy s&nbsp;5-timi poschodiami a&nbsp;2-mi&nbsp;bytmi na&nbsp;poschod\u00ed.Nesto Prime sa zameriava na&nbsp;bonitnej\u0161iu klientelu, ktor\u00e1 t\u00fa\u017ei b\u00fdva\u0165 v&nbsp;bl\u00edzkosti mesta, ale&nbsp;z\u00e1rove\u0148 ma\u0165 ve\u013ekometr\u00e1\u017eny byt vo&nbsp;vysokom \u0161tandarde.Ide o&nbsp;najvy\u0161\u0161iu \u00farove\u0148 novostavby, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nesto Bratislava od Lucronu 2025| Portf\u00f3lio | Visibility<\/title>\n<meta name=\"description\" content=\"Na projekte Nesto od Lucronu sme kombin\u00e1ciou v\u00fdkonnostn\u00fdch kampan\u00ed, kvalitn\u00fdch LPs a spr\u00e1vneho cielenia dok\u00e1zali v\u00fdrazne podpori\u0165 predaj.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta 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