{"id":2905,"date":"2026-04-07T22:06:09","date_gmt":"2026-04-07T20:06:09","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/nie-rakovine-ipcko-2025\/"},"modified":"2026-06-17T12:14:36","modified_gmt":"2026-06-17T10:14:36","slug":"nie-rakovine-ipcko-2025","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/nie-rakovine-ipcko-2025\/","title":{"rendered":"IP\u010dko \/\/ Nie rakovine"},"content":{"rendered":"
\n \nWarning<\/b>: Trying to access array offset on int in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n
\nWarning<\/b>: Trying to access array offset on null in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n” type=”image\/avif”>\n \n \"\"\n <\/picture><\/div>\n \n\n
<\/span><\/span>\n\n
<\/span><\/div>\n\n\n
\n
Three videos. Two organizations. No fee.
\r\n
\r\n2025 was a year defined by continuous agency output \u2013 briefs, revisions, and campaign delivery. Within that cycle, we intentionally allocated capacity for pro bono work projects where the primary value lies in social impact.
\r\nTogether with Nie rakovine and IP\u010dko, we created three videos, each tackling a distinct topic \u2013 from prevention to mental health support \u2013 designed to raise awareness and drive meaningful action.<\/div>\n\n\n


<\/strong><\/p>\n<\/div>\n\n\n\n

\n

Service<\/strong>
Campaign<\/p>\n\n\n\n

Clients<\/strong>
Nie rakovine<\/a>
IP\u010dko<\/a><\/p>\n\n\n\n

In collaboration with<\/strong>
Right\u00a0& Staff \u2013 produk\u010dn\u00e1 spolo\u010dnos\u0165

Team<\/strong>
Idea Makers \u2013 Vlado \u010cab\u00e1k, Vlado Kurek, O\u013ega Min\u010di\u010dov\u00e1<\/p>\n\n\n\n

Graphic Designers \u2013 Viktor Hermansk\u00fd, Zuzana Lehock\u00e1<\/p>\n\n\n\n

Account Managers \u2013 Filip Holba, Vikt\u00f3ria Ko\u017een\u00e1, Pavol Schejbal<\/p>\n<\/div>\n<\/div>\n\n\n

<\/span><\/div>\n\n
<\/div>\n\n
<\/span><\/div>\n\n\n

About the Clients<\/h2>\n\n\n
<\/span><\/div>\n\n
Nie rakovine<\/strong>
\r\nNie rakovine<\/a> is a non-profit organization focused on supporting cancer patients and their families, promoting prevention and early diagnosis. They provide psychological support, counseling, and guidance through treatment via five advisory centers across Slovakia.
\r\n
\r\nIP\u010dko<\/strong>
\r\nIP\u010dko<\/a> delivers crisis psychological support to individuals facing difficult life situations. Their services are provided by trained psychologists, both online and offline, across Slovakia \u2013 available 24\/7 and free of charge.<\/div>\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/div>\n\n
\n \nWarning<\/b>: Trying to access array offset on int in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n
\nWarning<\/b>: Trying to access array offset on null in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n” type=”image\/avif”>\n \n \"\"\n <\/picture><\/div>\n \n\n
<\/span><\/div>\n\n
<\/span><\/span>\n\n\n

Nie rakovine<\/h2>\n\n\n
<\/span><\/div>\n\n\n

Prevention Starts Earlier Than You Think<\/strong><\/strong><\/p>\n\n\n\n

Two videos were developed, each targeting a different audience segment:<\/p>\n\n\n\n

    \n
  • The first addressed parents, focusing on HPV vaccination for children<\/strong>, featuring well-known Slovak athletes Marek Ham\u0161\u00edk<\/strong> and Tom\u00e1\u0161 Suslov<\/strong>, alongside medical expert Milo\u0161 Jese\u0148\u00e1k<\/strong>. The narrative avoided a typical celebrity-driven campaign and instead delivered a direct, credible message: do not leave your children\u2019s health to chance.<\/li>\n\n\n\n
  • The second video took a more personal and emotional approach \u2013 telling the story of a woman who neglected breast self-examination due to a busy lifestyle. The core message was simple: five minutes a month can make a critical difference.<\/strong><\/li>\n<\/ul>\n\n\n\n

    Both videos were directed by Radovan Chovan<\/strong>.<\/p>\n\n\n

    <\/span><\/div>\n\n
    <\/div>\n\n
    <\/span><\/div>\n\n\n

    Ip\u010dko<\/h2>\n\n\n
    <\/span><\/div>\n\n\n

    \u00a0\u201cOne Extra Minute\u201d<\/strong><\/strong><\/p>\n\n\n\n

    For IP\u010dko, we collaborated with Viktor \u0160est\u00e1k<\/strong> from Right & Staff to create a concept built around a fictional telecom product: \u201cOne Extra Minute.\u201d<\/em><\/p>\n\n\n\n

    The idea highlighted missed calls to the helpline \u2013 calls that go unanswered due to a shortage of available professionals. The campaign communicated a clear message:<\/p>\n\n\n\n

    A monthly contribution of \u20ac15<\/strong> can directly influence whether someone in crisis receives help.<\/p>\n\n\n

    <\/span><\/div>\n\n\n

    Presne preto \u2013 v\u017edy ke\u010f m\u00f4\u017eeme, pom\u00f4\u017eeme. \u010eakujeme v\u0161etk\u00fdm, ktor\u00ed s\u00fa v tom s nami.<\/p>\n\n\n

    <\/span><\/div>\n\n
    <\/span><\/span><\/div><\/div>\n\n\n
    \n
    \n \nWarning<\/b>: Trying to access array offset on int in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
    \n
    \nWarning<\/b>: Trying to access array offset on null in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
    \n” type=”image\/avif”>\n \n \"\"\n <\/picture><\/div>\n <\/div>\n\n\n\n
    \n \nWarning<\/b>: Trying to access array offset on int in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
    \n
    \nWarning<\/b>: Trying to access array offset on null in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
    \n” type=”image\/avif”>\n \n \"\"\n <\/picture><\/div>\n <\/div>\n<\/div>\n\n\n
    <\/span><\/div>\n\n
    <\/span><\/span>\n\n\n

    \u201cBalancing multiple briefs, we set out to educate parents about HPV, remind women about breast health, and encourage everyone to support IP\u010dko \u2013 all without a fee.\u201d<\/p>\n\n\n

    <\/span><\/div>\n\n
    <\/span><\/span><\/div><\/div>\n\n
    \n
    \n