{"id":2066,"date":"2025-03-31T13:31:29","date_gmt":"2025-03-31T11:31:29","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/tatra-cityresidence\/"},"modified":"2025-11-06T23:00:53","modified_gmt":"2025-11-06T22:00:53","slug":"tatra-cityresidence","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/tatra-cityresidence\/","title":{"rendered":"Tatra City Residence"},"content":{"rendered":"\n

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Once a Prior department store in the center of Liptovsk\u00fd Mikul\u00e1\u0161 with views of the Tatras, now a modern residential housing project that exceeds the regional standard. Its modernity and uniqueness are confirmed by the visual identity and logo we created for Tatra City Residence. Just as the apartments in the TCR project have carefully thought-out layouts, the visual identity we designed is also well-considered and fully developed.<\/div><\/div>\n\n\n\n
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Services<\/strong>
Logo Design
Visual Identity<\/p>\n\n\n\n

Client<\/strong>
Tatra City Residence<\/a><\/p>\n\n\n\n

Team<\/strong>
Graphic Designer – Zuzana Lehock\u00e1
Account Manager \u2013 Pavol Schejbal<\/p>\n<\/div>\n<\/div>\n\n\n

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The chosen colors are based on the hues of the building\u2019s surface materials, linking architectural design with graphic design. We use a gray-brown and beige palette in more muted, less contrasting tones.<\/p>\n<\/div>\n<\/div>\n\n\n

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The main identifying element is the logotype, which features a stylized \u201cT\u201d<\/strong> within a circle.
This unique logo mark can also stand alone. It evokes the winter Tatra theme, reminiscent of a tree or a cable car, while also subtly referencing the loft-style character of the apartments.<\/h2>\n\n\n
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Result<\/h2>\n<\/div>\n\n\n\n
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We succeeded in ensuring that customers, upon their first contact with the project\u2014whether through the website or promotional materials\u2014immediately picture a high-quality, premium project in a beautiful environment, where living will feel good.<\/p>\n<\/div>\n<\/div>\n\n\n

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Designs and visualizations:<\/strong> Architekti.sk<\/a><\/p>\n\n\n

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