{"id":2056,"date":"2025-05-22T12:01:26","date_gmt":"2025-05-22T10:01:26","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/svet-stromcekov-2024\/"},"modified":"2026-06-17T08:55:08","modified_gmt":"2026-06-17T06:55:08","slug":"svet-stromcekov-2024","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/svet-stromcekov-2024\/","title":{"rendered":"Svet Strom\u010dekov"},"content":{"rendered":"
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Svet Strom\u010dekov<\/a> is one of the market leaders in artificial Christmas tree sales, operating in six markets.<\/strong> We have been working together for seven years,<\/strong> consistently pushing performance to higher levels each holiday season. Our work is regularly recognised with both domestic and international awards.<\/div><\/div>\n\n\n\n
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Services<\/strong>
PPC<\/p>\n\n\n\n

Client<\/strong>
Svet Strom\u010dekov<\/a><\/p>\n\n\n\n

Team<\/strong>
Campaign Strategist – Maro\u0161 Moko\u0161\u00e1k
PPC Specialists – Dominik Bal\u00e1\u017e a \u0160imon Pozor
Graphic Designer – Viktor Hermansk\u00fd
Business Consultant – Marcel Sovi\u010d
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Award<\/strong>
See details<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
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Na\u0161imi najv\u00e4\u010d\u0161\u00edmi v\u00fdzvami boli skuto\u010dnosti, \u017ee sa klient pohybuje vo vysoko konkuren\u010dnom prostred\u00ed a vyr\u00e1ba produkty, po ktor\u00fdch dopyt vo vyh\u013ead\u00e1van\u00ed v posledn\u00fdch rokoch kles\u00e1.<\/div>\n\n
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Our Goals<\/strong><\/h2>\n\n\n
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KEY OBJECTIVES<\/div><\/div>\n\n
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Increase total revenue across all countries by<\/p>

+10%<\/sup><\/h2><\/div>

Increase search volume for the brand keyword by<\/p>

+10%<\/sup><\/h2><\/div>

Keep cost\u2011to\u2011turnover ratio (PNO) from performance campaigns below<\/p>

+10%<\/sup><\/h2><\/div><\/div>\n\n
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Results<\/strong><\/h2>\n\n\n
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WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
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Total revenue across all countries increased by<\/p>

+13,63%<\/sup><\/h2><\/div>

Paid campaigns revenue across all markets grew by<\/p>

+21%<\/sup><\/h2><\/div><\/div>\n\n
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Average PNO from paid campaigns across all markets<\/p>

8,20%<\/sup><\/h2><\/div>

Brand keyword search volume on foreign markets increased by<\/p>

+18,7%<\/sup><\/h2><\/div><\/div>\n\n
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How We Achieved It<\/strong><\/h2>\n\n\n
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The 2024 season was driven by the introduction of automation and artificial intelligence<\/strong>, a data\u2011driven approachb<\/strong>(product feed segmentation based on ongoing data), and testing of new advertising tools<\/strong> (YouTube Video Builder) and new ad platforms<\/strong> (TikTok).<\/p>\n\n\n\n

The foundation of the integrated campaign was an animated video<\/strong> deployed across all six markets via Display & Video 360<\/strong>. In three markets, it was complemented by traditional media \u2014 radio spots<\/strong>. In Slovakia, the video was also aired as a TV commercial<\/strong>.<\/p>\n\n\n\n

For performance campaigns, we fully leveraged the most effective formats available from Google<\/strong> and META<\/strong>, such as Performance MAX<\/strong>, Google Search<\/strong>, and dynamic remarketing<\/strong>.<\/p>\n\n\n\n

We achieved an impressive year\u2011over\u2011year revenue growth of \u20ac350,000<\/strong>, a brand search increase abroad of almost 19%<\/strong>, and higher cost efficiency than expected<\/strong>.<\/p>\n\n\n

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Award<\/h2>\n\n\n
Digital PIE 2025<\/button><\">
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Digital PIE 2025<\/h3>

Shortlist<\/strong><\/p>\n

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  • Performance: E\u2011commerce \/ Shopping
    \nThe Seventh Festive Season of Growth<\/li>\n<\/ul>\n<\/div>
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