{"id":2039,"date":"2025-05-22T16:01:26","date_gmt":"2025-05-22T14:01:26","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/pravda-2024\/"},"modified":"2026-06-17T08:52:25","modified_gmt":"2026-06-17T06:52:25","slug":"pravda-2024","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/pravda-2024\/","title":{"rendered":"Pravda"},"content":{"rendered":"        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8221; type=&#8221;image\/avif&#8221;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/europska-vlajka.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/europska-vlajka.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lg-txt\"><a href=\"http:\/\/Pravda.sk\" target=\"_blank\">Pravda.sk<\/a>, owned by OUR MEDIA SR a. s., is one of Slovakia\u2019s&nbsp;largest news portals. In addition to its daily print edition, it offers a&nbsp;comprehensive digital version covering news, politics, and lifestyle topics.<\/div><\/div>\n\n\n\n<div class=\"wp-block-column offset-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\"><strong>Services<\/strong><br>SEO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><br><a href=\"https:\/\/www.pravda.sk\/\">Pravda<\/a> \/ OUR MEDIA SR a. s.<br><br><strong>Team<\/strong><br>SEO Specialist &#8211; Michal Gali\u0161in<br>Business Consultant &#8211; Juraj Sasko<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Award<\/strong><br><a href=\"#ocenenia\">See details<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Challenges<\/strong><\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\"><ul style=\"margin-top:0; margin-bottom:0;\"><li>Improve rankings for election-related keywords and boost organic traffic<\/li><li>Compete directly with major rivals such as SME.sk and Aktuality.sk<\/li><li>Achieve better results than with the previous Presidential Election hub<\/li><\/ul><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8221; type=&#8221;image\/avif&#8221;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/VISI-250303_CS-Cover_Pravda.png\" type=\"image\/png\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/VISI-250303_CS-Cover_Pravda.png\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\"><strong>Our Goal<\/strong><\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>KEY OBJECTIVES<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"lg-txt\">In 2024, we focused on developing an <strong>Event SEO<\/strong> strategy \u2014 a&nbsp;previously underused approach. Our goal was to capture as much organic search traffic as possible related to the upcoming European Parliament elections.<\/div><\/div>\n<\/div>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Results<\/strong><\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"custom-columns\"><div class=\"item-column\"><p>Google CTR exceeded presidential election levels, reaching<\/p><h2>+5,81<sup>%<\/sup><\/h2><\/div><div class=\"item-column\"><p>Became the second most visible online media outlet \r\nfor election-related keywords<\/p><\/div><div class=\"item-column\"><p>The hub generated\r\n(visits)<\/p><h2>250 000 <\/h2><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8221; type=&#8221;image\/avif&#8221;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/eurovolby-2024-viditelnost-medii.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/eurovolby-2024-viditelnost-medii.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                  <source srcset=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on int in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n<br \/>\n<b>Warning<\/b>:  Trying to access array offset on null in <b>\/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line <b>200<\/b><br \/>\n&#8221; type=&#8221;image\/avif&#8221;>\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/pravda-eurovolby.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/pravda-eurovolby.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\"><strong>How We Achieved It<\/strong><\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\">We designed and implemented a <strong>comprehensive election hub<\/strong> \u2013 <a href=\"https:\/\/volby.pravda.sk\/eurovolby-2024\">https:\/\/volby.pravda.sk\/eurovolby-2024<\/a> \u2013 as a&nbsp;centralised platform for all phases of the election.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the early phase, we addressed the question <em>\u201cWho to vote for?\u201d<\/em> by providing overviews of candidates and their political parties.<br>During the campaign, the hub delivered up-to-date news, opinion polls with interactive visualisations, and other key election updates.<br>Immediately after the elections, it transformed into a <strong>results centre<\/strong> featuring regional breakdowns and in\u2011depth analyses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By implementing advanced analytics and custom reporting, we could clearly measure the hub\u2019s&nbsp;success. Pravda became the second most visible online news outlet across a&nbsp;set of 464 high\u2011search\u2011volume election keywords. The hub achieved <strong>63% more direct clicks<\/strong> than standard European election articles, bringing in a&nbsp;total of <strong>250,000 visits<\/strong>.<\/p>\n\n\n<div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"anchor-target\" id=\"ocenenia\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Award<\/h2>\n\n\n<div class=\"owl-carousel awards-carousel owl-theme\"><div class=\"item\" data-dot=\"<button>Digital PIE 2025<\/button><\"><div class=\"has-img\"><div class=\"left\">                    <picture>\n                                        <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/portfolio-DP-2025-1193x1193.jpg\" type=\"image\/jpeg\">\n                    <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/05\/portfolio-DP-2025-1193x1193.jpg\" alt=\"\">\n                    <\/picture><\/div><div class=\"right\"><h3>Digital PIE 2025<\/h3><ul>\n<li>Performance: Content Strategy, Election Hub for the 2024 European Elections on Pravda.sk<\/li>\n<\/ul>\n<\/div><div class=\"clear\"><\/div><\/div><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n        <div class=\"youtube-video\">\n            <div class=\"video-wrapper\">\n                <iframe loading=\"lazy\" title=\"[Case Study] Visibility x Pravda.sk (2024)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0ZSO5VzuCfE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n        <\/div>\n    \n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>ServicesSEO ClientPravda \/ OUR MEDIA SR a. s. TeamSEO Specialist &#8211; Michal Gali\u0161inBusiness Consultant &#8211; Juraj Sasko AwardSee details Key Challenges Our Goal Results How We Achieved It We designed and implemented a comprehensive election hub \u2013 https:\/\/volby.pravda.sk\/eurovolby-2024 \u2013 as a&nbsp;centralised platform for all phases of the election. In the early phase, we addressed the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pravda 2024 | Case study | Visibility<\/title>\n<meta name=\"description\" content=\"Poctivou pr\u00e1cou na webe Pravda na Eurovo\u013eb\u00e1ch pred, po\u010das, ale aj po evente sa n\u00e1m podarili v\u00fdsledky, ktor\u00e9 boli zasl\u00fa\u017eene ocenen\u00e9 aj porotou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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