{"id":2021,"date":"2025-04-07T14:18:06","date_gmt":"2025-04-07T12:18:06","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/lejdyeshop\/"},"modified":"2025-10-29T14:36:41","modified_gmt":"2025-10-29T13:36:41","slug":"lejdyeshop","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/lejdyeshop\/","title":{"rendered":"Lejdyeshop"},"content":{"rendered":"        <div class=\"img\">                <picture>\n                                    <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdyeshop.avif\" type=\"image\/avif\">\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdyeshop-1.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdyeshop-1.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n        <div class=\"img\"><\/div>\n        \n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lg-txt\">Lejdyeshop focuses on comprehensive women\u2019s&nbsp;health care, offering a&nbsp;wide portfolio of products in areas such as fertility support, intimate health, menstrual cycle care, pregnancy, breastfeeding, menopause, and libido support. Beyond women\u2019s&nbsp;health, the platform also partially covers men\u2019s&nbsp;reproductive health, providing a&nbsp;complete approach to fertility and partner well\u2011being.<br \/>\r\n<br \/>\r\nLejdyeshop is part of <a href=\"https:\/\/exeltis.sk\/\" target=\"_blank\">Exeltis<\/a>, a&nbsp;global pharmaceutical manufacturer and distributor operating in over 40 countries worldwide. Supported by more than 4,000 professionals, they provide women and healthcare practitioners with a&nbsp;well\u2011balanced portfolio of products for a&nbsp;healthier, better quality of life.<\/div><\/div>\n\n\n\n<div class=\"wp-block-column offset-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Services<\/strong><br>SEO<br>Copywriting<br>PPC<br>Graphic Design<\/p>\n\n\n\n<p><strong>Client<\/strong><br><a href=\"https:\/\/www.lejdyeshop.sk\/\">Lejdyeshop<\/a><br><br><strong>Team<\/strong><br>Business Consultant \u2013 Michal Fickuliak<br>Account Manager \u2013 Nikola J\u00e1no\u0161ov\u00e1<br>SEO Specialists \u2013 Michaela Fa\u0161iangov\u00e1<br>PPC Specialists \u2013 Dominik Bal\u00e1\u017e<br>Copywriter \u2013 Lucia Palu\u0161ov\u00e1<br>Graphic Designer \u2013 Kl\u00e1ra Jankechov\u00e1<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Challenges<\/strong><\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"lg-txt\"><ul><li>The website had <strong>no&nbsp;previous SEO strategy:<\/strong> product pages were not optimized for relevant keywords and lacked expanded informational content.<\/li><br \/>\r\n<li>Strong competition in women\u2019s&nbsp;health content, with many topics already covered by competitors.<\/li><br \/>\r\n<li>Technical limitations, including slow loading speed, weak mobile optimization, and a&nbsp;need for improved internal linking and site structure.<\/li><br \/>\r\n<li>The need to comply with <strong>legal regulations<\/strong> in a&nbsp;sensitive healthcare segment while following Google\u2019s <strong>YMYL (Your Money or Your Life) and E\u2011E\u2011A\u2011T<\/strong> guidelines to ensure trustworthiness.<\/li><\/ul><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space lg\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n        <div class=\"img\">                <picture>\n                                    <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdy-magazin.avif\" type=\"image\/avif\">\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdy-magazin-1.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdy-magazin-1.jpg\" alt=\"\">\n                <\/picture><\/div>\n        \n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\"><strong>Our Goals<\/strong><\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>KEY OBJECTIVES<\/div><\/div>\n\n\n<p>The main goal was to increase organic traffic and improve visibility for <strong>non\u2011brand keywords<\/strong> in order to reach a&nbsp;broader audience and strengthen the website\u2019s&nbsp;overall performance.<\/p>\n\n\n\n<p>Key objectives included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expanding the site\u2019s&nbsp;content to cover missing keywords.<\/li>\n\n\n\n<li>Creating relevant, high\u2011quality information in a&nbsp;friendly and supportive environment.<\/li>\n\n\n\n<li>Naturally linking informational content with the client\u2019s&nbsp;products.<\/li>\n<\/ul>\n\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n<div class=\"hr\"><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Results (YOY, GA4 Data)<\/strong><\/strong><\/h2>\n\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"custom-columns\"><div class=\"item-column\"><p>Organic users<\/p><h2>+201,69<sup>%<\/sup><\/h2><\/div><div class=\"item-column\"><p>Organic sessions<\/p><h2>+133,69<sup>%<\/sup><\/h2><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"custom-columns\"><div class=\"item-column\"><p>Organic events<\/p><h2>+100,6<sup>%<\/sup><\/h2><\/div><div class=\"item-column\"><p>Organic rrevenue<\/p><h2>+21,6<sup>%<\/sup><\/h2><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space sm\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                    <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdyeshop-ovulacna-kalkulacka.avif\" type=\"image\/avif\">\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdyeshop-ovulacna-kalkulacka-1.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdyeshop-ovulacna-kalkulacka-1.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">        <div class=\"img\">                <picture>\n                                    <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdyeshop-slovnik.avif\" type=\"image\/avif\">\n                                <source srcset=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdyeshop-slovnik-1.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/lejdyeshop-slovnik-1.jpg\" alt=\"\">\n                <\/picture><\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"space md\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n\n<h2 class=\"wp-block-heading\"><strong>How We Achieved It<\/strong><\/h2>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n\n<p>We began the website optimization by focusing on <strong>non\u2011brand keywords,<\/strong> as rankings for brand keywords were already well covered by product pages. We proposed new pages to expand the site\u2019s&nbsp;content and improve its relevance \u2013 specifically, a<strong> glossary of terms <\/strong>and an <a href=\"https:\/\/www.lejdyeshop.sk\/ovulacna-kalkulacka\"><strong>ovulation calculator<\/strong><\/a>. These tools helped reach a&nbsp;wider audience and naturally connected informational content with the client\u2019s&nbsp;products.<\/p>\n\n\n\n<p>From an off\u2011page perspective, we applied both <strong>standard and advanced link\u2011building methods.<\/strong><\/p>\n\n\n\n<p>As part of the website\u2019s&nbsp;technical fine\u2011tuning, we carried out a<strong> detailed SEO audit<\/strong> that identified several areas for improvement. Key changes included speeding up page load times, removing duplicate content, addressing non\u2011existent pages with effective redirects, and adding open graph data as well as structured data to improve indexing and presentation in search results.<\/p>\n\n\n\n<p>At the core of our strategy was the<strong> creation of high\u2011quality content<\/strong> that offers relevant information while creating a&nbsp;friendly, supportive environment for readers. We crafted the content so&nbsp;that it would be easily understandable for non\u2011experts while maintaining a&nbsp;professional level of accuracy. Throughout the year, we continuously identified new keywords and expanded the content to ensure the website remained up\u2011to\u2011date and competitive.<\/p>\n\n\n\n<p>We also focused on <strong>improving the user experience,<\/strong> particularly for mobile devices. Together with the client, we consulted on the structure of the main menu, the arrangement of elements, and the page layout for both desktop and mobile versions to make navigation intuitive and the site user\u2011friendly.<\/p>\n\n\n\n<p><strong>The entire process took place in close cooperation with the client\u2019s&nbsp;marketing specialist, <\/strong>who was proactive and open to new solutions. Thanks to this effective collaboration, our recommendations were implemented quickly and contributed directly to the website\u2019s&nbsp;growth.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r container-r-alt\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-right\"><\/span><span class=\"cra\"><\/span><div class=\"side-text\"><div>SPOKOJN\u00dd KLIENT<\/div><\/div>\n\n<div class=\"lg-txt\">Sme ve\u013emi radi, \u017ee&nbsp;sme si pred dvomi rokmi vybrali pr\u00e1ve <strong>Visibility<\/strong>. Ich profesion\u00e1lny pr\u00edstup, flexibilita a&nbsp;schopnos\u0165 efekt\u00edvne reagova\u0165 na&nbsp;na\u0161e potreby v&nbsp;oblasti digit\u00e1lneho marketingu, SEO a&nbsp;tvorby SEO obsahu n\u00e1m pomohli dosiahnu\u0165 skvel\u00e9 v\u00fdsledky. T\u00edm Visibility n\u00e1m poskytol cenn\u00fa podporu pri&nbsp;sp\u00fa\u0161\u0165an\u00ed kampan\u00ed, tvorbe bannerov \u010di&nbsp;tvorbe obsahu, \u010do prispieva k&nbsp;v\u00fdrazn\u00e9mu zlep\u0161eniu na\u0161ej online vidite\u013enosti. Te\u0161\u00edme sa na&nbsp;\u010fal\u0161iu \u00faspe\u0161n\u00fa spolupr\u00e1cu.<\/div>\n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"container-r\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span>\n\n        <blockquote\n                class=\"testimonial\">                <cite>\n                                        <div class=\"name\"><\/div>\n                    <div class=\"position\">Lejdyeshop<\/div>\n                    <div class=\"clear\"><\/div>\n                <\/cite>\n            <\/blockquote>\n        \n\n<div class=\"container-r-end\"><span class=\"cr\"><\/span><span class=\"dashicon dashicons dashicons-align-center\"><\/span><\/div><\/div>\n\n<div class=\"space xs\"><span class=\"dashicon dashicons dashicons-image-flip-vertical\"><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>ServicesSEOCopywritingPPCGraphic Design ClientLejdyeshop TeamBusiness Consultant \u2013 Michal FickuliakAccount Manager \u2013 Nikola J\u00e1no\u0161ov\u00e1SEO Specialists \u2013 Michaela Fa\u0161iangov\u00e1PPC Specialists \u2013 Dominik Bal\u00e1\u017eCopywriter \u2013 Lucia Palu\u0161ov\u00e1Graphic Designer \u2013 Kl\u00e1ra Jankechov\u00e1 Key Challenges Our Goals The main goal was to increase organic traffic and improve visibility for non\u2011brand keywords in order to reach a&nbsp;broader audience and strengthen the website\u2019s&nbsp;overall [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lejdyeshop referencia | Visibility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lejdyeshop referencia | Visibility\" \/>\n<meta property=\"og:description\" content=\"ServicesSEOCopywritingPPCGraphic Design ClientLejdyeshop TeamBusiness Consultant \u2013 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