{"id":1976,"date":"2025-05-22T13:58:04","date_gmt":"2025-05-22T11:58:04","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/visiguide-2023\/"},"modified":"2025-09-16T14:42:05","modified_gmt":"2025-09-16T12:42:05","slug":"visiguide-2023","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/visiguide-2023\/","title":{"rendered":"Visiguide"},"content":{"rendered":"
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Visiguide<\/a> is the content magazine of the Visibility agency, created by specialists from Visibility and the Visibility 360 Group alongside their client work. The highly specialised content reveals know\u2011how, news, and marketing trends, fulfilling our mission to educate the market and marketing professionals. Readers get free, high\u2011value content from real\u2011world experts, often with practical examples they can apply directly to their own work.<\/div><\/div>\n\n\n\n
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Services<\/strong>
SEO
Copywriting<\/p>\n\n\n\n

Client<\/strong>
Visibility<\/a>

Team<\/strong>
Head of Marketing – Alex Gerb\u00f3c
SEO a Content Specialist – M\u00e1ria Prokop
Graphic Designers – Kl\u00e1ra Jankechov\u00e1, Zuzana Lehock\u00e1, Maro\u0161 Galg\u00f3ci
Copywriters – Kolekt\u00edv Visibility a Visibility 360 Group<\/p>\n\n\n\n

Awards<\/strong>
Digital PIE 2023 – Zlat\u00fd PIE
ECA – 2x Shortlist
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Key Challenges<\/strong><\/h2>\n\n\n
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The main challenge was to raise both the quality and quantity of content<\/strong> in response to an increasingly competitive landscape, while also motivating agency specialists to contribute expert content alongside their client projects.<\/div>\n\n
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Goals<\/h2>\n\n\n
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KEY OBJECTIVES<\/div><\/div>\n\n
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Increase organic traffic to the Visiguide magazine by<\/p>

+30%<\/sup><\/h2><\/div>

Increase service enquiries for Visibility by<\/p>

+20%<\/sup><\/h2><\/div>

Produce more content and content formats<\/p><\/div><\/div>\n\n

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Results<\/h2>\n\n\n
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WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
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Organic traffic growth for Visiguide<\/p>

+111%<\/sup><\/h2><\/div>

Increase in service enquiries for Visibility<\/p>

+48%<\/sup><\/h2><\/div>

Growth in content volume and formats<\/p>

+188%<\/sup><\/h2><\/div><\/div>\n\n
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How We Achieved It<\/strong><\/h2>\n\n\n
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E\u2011E\u2011A\u2011T<\/strong> is a cornerstone of our magazine. Every piece of high\u2011quality content is authored by qualified specialists who bring practical, hands\u2011on know\u2011how<\/strong> from the field. This not only increases trustworthiness<\/strong> for Google, but also for our readers.<\/p>\n\n\n\n

We built and implemented a comprehensive content strategy<\/strong> supported by a detailed editorial calendar and analytics\u2011driven decisions. We focused on creating new content<\/strong> while also republishing and improving older content<\/strong>, enhancing formats based on in\u2011depth keyword analysis, and promptly responding to emerging trends and marketing news<\/strong>.

To maximise reach, we reinforced our content efforts with on\u2011page SEO<\/strong>, link building<\/strong> (both internal and external), and multi\u2011channel promotion<\/strong> \u2014 including newsletters, social media, and industry events.<\/p>\n\n\n

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Awards<\/h2>\n\n\n
Award 1<\/button><\">
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Digital PIE 2023<\/h3>Gold PIE
\r\nPerformance: The #1 Guide to Online Marketing<\/div>
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Ocenenie 2<\/button><\">
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European Content Awards 2023<\/h3>2\u00d7 Shortlist<\/div>
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