{"id":1963,"date":"2025-05-22T16:10:00","date_gmt":"2025-05-22T14:10:00","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/svet-stromcekov-2023\/"},"modified":"2025-09-16T14:25:12","modified_gmt":"2025-09-16T12:25:12","slug":"svet-stromcekov-2023","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/svet-stromcekov-2023\/","title":{"rendered":"Svet Strom\u010dekov"},"content":{"rendered":"
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Svet Strom\u010dekov is a market leader in the sale of artificial Christmas trees, operating in six markets.<\/strong> We have been working together for six years,<\/strong> consistently pushing performance to new levels each holiday season. This work has been regularly recognised with both domestic and international awards.<\/div><\/div>\n\n\n\n
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Services<\/strong>
PPC
SEO<\/p>\n\n\n\n

Client<\/strong>
Svet Strom\u010dekov<\/a>

Team<\/strong>
Campaign strategist – Maro\u0161 Moko\u0161\u00e1k
PPC specialists – Dominik Bal\u00e1\u017e a Peter Kmotorka
SEO specialist – Jaroslav Uram
Graphic designer – Viktor Hermansk\u00fd
Business consultant – Marcel Sovi\u010d<\/p>\n\n\n\n

Award<\/strong>
See details<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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Key Challenges<\/h2>\n\n\n
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Na\u0161imi najv\u00e4\u010d\u0161\u00edmi v\u00fdzvami boli skuto\u010dnosti, \u017ee sa klient pohybuje vo vysoko konkuren\u010dnom prostred\u00ed a vyr\u00e1ba produkty, po ktor\u00fdch dopyt vo vyh\u013ead\u00e1van\u00ed v posledn\u00fdch rokoch kles\u00e1.<\/div>\n\n
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Goals<\/h2>\n\n\n
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KEY OBJECTIVES<\/div><\/div>\n\n
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Increase total revenue across all countries by<\/p>

+20%<\/sup><\/h2><\/div>

Increase search volume for the brand keyword by<\/p>

+30%<\/sup><\/h2><\/div>

Reduce cost\u2011to\u2011turnover ratio (PNO) from performance campaigns below<\/p>

+6%<\/sup><\/h2><\/div><\/div>\n\n
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Results<\/h2>\n\n\n
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WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
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Total revenue across all countries<\/p>

+32%<\/sup><\/h2><\/div>

Brand keyword search volume<\/p>

+47%<\/sup><\/h2><\/div>

Reduced PNO from performance campaigns to<\/p>

+4.7%<\/sup><\/h2><\/div><\/div>\n\n
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How We Achieved It<\/strong><\/h2>\n\n\n
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After identifying a clear market saturation in Slovakia in the previous year, we and the client decided to significantly increase brand\u2011building investments in international markets<\/strong> in 2023.<\/p>\n\n\n\n

The foundation of the integrated campaign was an animated video<\/strong>, launched across all seven markets<\/strong> through Display & Video 360. On three markets, we complemented it with traditional media \u2014 radio spots<\/strong>. In Slovakia, the video was also aired as a TV commercial<\/strong>.

We followed these brand\u2011building activities with performance\u2011driven PPC campaigns<\/strong> across all markets, and in selected countries, we reinforced visibility through SEO initiatives<\/strong>.<\/p>\n\n\n

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Awards<\/h2>\n\n\n
Award 1<\/button><\">
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Digital PIE 2023<\/h3>Gold PIE, Performance (Campaign, E\u2011commerce\/Shopping): Even More Magical Christmas in 2023<\/div>
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