{"id":1958,"date":"2025-05-22T13:31:14","date_gmt":"2025-05-22T11:31:14","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/nie-rakovine-2023\/"},"modified":"2025-09-16T13:52:42","modified_gmt":"2025-09-16T11:52:42","slug":"nie-rakovine-2023","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/nie-rakovine-2023\/","title":{"rendered":"Nie rakovine"},"content":{"rendered":"
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Nie rakovine<\/strong> is a civic association and patient organisation that defends the rights of cancer patients. Their mission is to connect all those who can contribute to improving oncology care in Slovakia. They actively support primary prevention and early diagnosis, while also helping cancer patients and their families cope with difficult situations by providing psychological support, social counselling, and practical advice for managing treatment.<\/div><\/div>\n\n\n\n
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Services<\/strong>
Campaign
Non-profit
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Client<\/strong>
Nie rakovine<\/a><\/p>\n\n\n\n

Team<\/strong>
Idea Maker & Copywriter \u2014 O\u013ega Min\u010di\u010dov\u00e1
Graphic Designers \u2014 Zuzana Lehock\u00e1, Maro\u0161 Galg\u00f3ci, Viktor Hermansk\u00fd
Project Manager – Petra Mach\u00e1\u010dkov\u00e1
Head of Creative Team – Pavol Schejbal
Performance Specialist – Peter Kmotorka<\/p>\n<\/div>\n<\/div>\n\n\n

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Key Challenges<\/strong><\/h2>\n\n\n
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One of the biggest challenges was engaging and capturing the attention of the younger generation.<\/strong><\/div>\n\n
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Goals<\/h2>\n\n\n
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KEY OBJECTIVES<\/div><\/div>\n\n
We set out to find a simple yet impactful way to spread the importance of breast cancer prevention among younger audiences. We built the campaign around a social trend that has lasted longer than any other \u2014 the mirror selfie.<\/strong><\/div>\n\n
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Results<\/h2>\n\n\n
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WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
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Traffic to the breast cancer prevention page increased by<\/p>

+338%<\/sup><\/h2><\/div>

Traffic to the online counselling page increased by<\/p>

+387%<\/sup><\/h2><\/div><\/div>\n\n
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Traffic to the breast cancer symptoms page increased by<\/p>

+360%<\/sup><\/h2><\/div>

The #mirrorchallenge landing page reached<\/p>

5,429 visits<\/h2><\/div><\/div>\n\n
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How We Achieved It<\/strong><\/h2>\n\n\n
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Each year, approximately 900 women in Slovakia die from breast cancer \u2014 yet regular self\u2011examinations could save up to 300 of them. Despite this, awareness of prevention is still alarmingly low, especially among younger women.<\/p>\n\n\n\n

On Instagram, we launched the #mirrorchallenge<\/strong> encouraging women to share a mirror selfie with one hand raised \u2014 the very position in which a breast self\u2011examination begins \u2014 as a show of support for prevention.<\/p>\n\n\n\n

We spread the challenge through influencers and public figures, who we reached out to before the campaign launch.
The Instagram challenge quickly grew into a campaign that went far beyond digital channels \u2014 making its way into national TV evening news and even appearing on the global stage at Miss Universe<\/strong>.<\/p>\n\n\n

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Campaign Claim<\/div>\n\n\n

Raise Your Hand for It!<\/h2>\n\n\n
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