{"id":1953,"date":"2025-08-12T19:03:05","date_gmt":"2025-08-12T17:03:05","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/lubica-ppc-2024\/"},"modified":"2025-11-06T14:16:18","modified_gmt":"2025-11-06T13:16:18","slug":"lubica-ppc-2024","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/","title":{"rendered":"\u013dubica"},"content":{"rendered":"
\n \nWarning<\/b>: Trying to access array offset on int in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n
\nWarning<\/b>: Trying to access array offset on null in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n” type=”image\/avif”>\n \n \"\"\n <\/picture><\/div>\n \n\n
<\/span><\/span>\n\n
<\/span><\/div>\n\n\n
\n
\u013dubica<\/a> is a Slovak retailer offering a wide range of branded workwear, footwear, and protective equipment. They cater to both B2C and B2B customers and, in addition to their online store, operate one brick-and-mortar shop in Bratislava.<\/div><\/div>\n\n\n\n
\n

Services<\/strong>
PPC

Team<\/strong>
PPC Specialist – Michal Manduch
PPC Team Leader – Adam Halagan<\/p>\n<\/div>\n<\/div>\n\n\n

<\/span><\/div>\n\n
<\/div>\n\n
<\/span><\/div>\n\n\n

Najv\u00e4\u010d\u0161ie v\u00fdzvy<\/h2>\n\n\n
<\/span><\/div>\n\n
Najv\u00e4\u010d\u0161ia v\u00fdzva bola pr\u00e1ca s obrovsk\u00fdm produktov\u00fdm feedom, ktor\u00fd obsahoval viac ako 85-tis\u00edc produktov.<\/div>\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/div>\n\n
\n \nWarning<\/b>: Trying to access array offset on int in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n
\nWarning<\/b>: Trying to access array offset on null in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n” type=”image\/avif”>\n \n \"\"\n <\/picture><\/div>\n \n\n
<\/span><\/div>\n\n
<\/span><\/span>\n\n\n

Goals<\/h2>\n\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/span><\/span>
KEY OBJECTIVES<\/div><\/div>\n\n
<\/span><\/div>\n\n

Year-over-year increase in revenue \r\nfrom paid Google campaigns<\/p><\/div>

Year-over-year decrease in ACoS<\/p><\/div><\/div>\n\n

<\/span><\/div>\n\n
The biggest challenge was working with a massive product feed containing more than 85,000 product items.<\/div>\n\n
<\/span><\/div>\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/span>\n\n
<\/div>\n\n
<\/span><\/div>\n\n\n

Results<\/h2>\n\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/span><\/span>
WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
<\/span><\/div>\n\n

Conversion value<\/p>

+68.4 %<\/sup><\/h2><\/div>

Number of conversions\r\n(orders)<\/p>

+22.1 %<\/sup><\/h2><\/div><\/div>\n\n
<\/span><\/div>\n\n

ACoS<\/p>

-20.3 %<\/sup><\/h2><\/div>

Ad spend<\/p>

+34.1 %<\/sup><\/h2><\/div><\/div>\n\n
<\/span><\/div>\n\n
<\/span><\/span><\/div><\/div>\n\n
<\/span><\/div>\n\n\n
\n
\n \nWarning<\/b>: Trying to access array offset on int in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n
\nWarning<\/b>: Trying to access array offset on null in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n” type=”image\/avif”>\n \n \"\"\n <\/picture><\/div>\n <\/div>\n\n\n\n
\n \nWarning<\/b>: Trying to access array offset on int in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n
\nWarning<\/b>: Trying to access array offset on null in \/data\/a\/d\/ad6067a0-1c04-45d2-80e0-fd91568ed8b3\/visibility.sk\/web\/referencie\/wp-content\/themes\/visibility\/functions\/acf-blocks.php<\/b> on line 200<\/b>
\n” type=”image\/avif”>\n \n \"\"\n <\/picture><\/div>\n <\/div>\n<\/div>\n\n\n
<\/span><\/div>\n\n
<\/span><\/span>\n\n\n

How We Achieved This<\/strong><\/h2>\n\n\n
<\/span><\/div>\n\n\n

We focused on the highest-performing campaign type \u2013 Performance Max (PMax).<\/p>\n\n\n\n

Previously, we ran a single PMax campaign containing all products from the e-shop. We analysed performance data from the past 6 months and segmented products based on their achieved ACoS:<\/p>\n\n\n\n

    \n
  • ACoS 0% \u2013 7%<\/li>\n\n\n\n
  • ACoS 7% \u2013 14%<\/li>\n\n\n\n
  • ACoS 14% \u2013 49%<\/li>\n\n\n\n
  • ACoS 50% and above<\/li>\n<\/ul>\n\n\n\n

    We used Custom_labels<\/strong> to tag products according to their ACoS category and then created separate PMax campaigns for each segment.<\/p>\n\n\n\n

    We also reviewed historical spend for each product segment, which allowed us to estimate budgets more accurately when setting up the new campaigns. The main goal of this segmentation was to ensure that the top-performing products gained the highest possible impression share. Therefore, products with the lowest ACoS received a larger budget than before.<\/p>\n\n\n\n

    Additionally, by knowing the historical ACoS for each segment, we could set more precise Target ROAS<\/strong> values.<\/p>\n\n\n\n

    As part of ongoing optimisation, we adjusted ROAS targets and, over time, reallocated products between segments based on their performance.<\/p>\n\n\n

    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/div>","protected":false},"excerpt":{"rendered":"

    ServicesPPC TeamPPC Specialist – Michal ManduchPPC Team Leader – Adam Halagan Najv\u00e4\u010d\u0161ie v\u00fdzvy Goals Results How We Achieved This We focused on the highest-performing campaign type \u2013 Performance Max (PMax). Previously, we ran a single PMax campaign containing all products from the e-shop. We analysed performance data from the past 6 months and segmented products based […]<\/p>\n","protected":false},"author":1,"featured_media":1671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-en"],"acf":[],"yoast_head":"\n\u013dubica referencia | Visibility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u013dubica referencia | Visibility\" \/>\n<meta property=\"og:description\" content=\"ServicesPPC TeamPPC Specialist – Michal ManduchPPC Team Leader – Adam Halagan Najv\u00e4\u010d\u0161ie v\u00fdzvy Goals Results How We Achieved This We focused on the highest-performing campaign type \u2013 Performance Max (PMax). Previously, we ran a single PMax campaign containing all products from the e-shop. We analysed performance data from the past 6 months and segmented products based […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Visibility\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T17:03:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T13:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/lubica-ilustracny.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1580\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"visibility\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"visibility\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/\"},\"author\":{\"name\":\"visibility\",\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#\\\/schema\\\/person\\\/187a61e19aa8ef0751e2e3b7b8d6e5a2\"},\"headline\":\"\u013dubica\",\"datePublished\":\"2025-08-12T17:03:05+00:00\",\"dateModified\":\"2025-11-06T13:16:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/\"},\"wordCount\":181,\"image\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/lubica-ilustracny.jpg\",\"articleSection\":[\"PPC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/\",\"url\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/\",\"name\":\"\u013dubica referencia | Visibility\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/lubica-ilustracny.jpg\",\"datePublished\":\"2025-08-12T17:03:05+00:00\",\"dateModified\":\"2025-11-06T13:16:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#\\\/schema\\\/person\\\/187a61e19aa8ef0751e2e3b7b8d6e5a2\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/lubica-ilustracny.jpg\",\"contentUrl\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/lubica-ilustracny.jpg\",\"width\":1580,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/lubica-ppc-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u013dubica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/\",\"name\":\"Visibility\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#\\\/schema\\\/person\\\/187a61e19aa8ef0751e2e3b7b8d6e5a2\",\"name\":\"visibility\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g\",\"caption\":\"visibility\"},\"sameAs\":[\"https:\\\/\\\/visibility.sk\\\/referencie\"],\"url\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/author\\\/visibility\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u013dubica referencia | Visibility","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"\u013dubica referencia | Visibility","og_description":"ServicesPPC TeamPPC Specialist – Michal ManduchPPC Team Leader – Adam Halagan Najv\u00e4\u010d\u0161ie v\u00fdzvy Goals Results How We Achieved This We focused on the highest-performing campaign type \u2013 Performance Max (PMax). Previously, we ran a single PMax campaign containing all products from the e-shop. We analysed performance data from the past 6 months and segmented products based […]","og_url":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/","og_site_name":"Visibility","article_published_time":"2025-08-12T17:03:05+00:00","article_modified_time":"2025-11-06T13:16:18+00:00","og_image":[{"width":1580,"height":800,"url":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/lubica-ilustracny.jpg","type":"image\/jpeg"}],"author":"visibility","twitter_card":"summary_large_image","twitter_misc":{"Written by":"visibility","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/#article","isPartOf":{"@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/"},"author":{"name":"visibility","@id":"https:\/\/visibility.sk\/referencie\/en\/#\/schema\/person\/187a61e19aa8ef0751e2e3b7b8d6e5a2"},"headline":"\u013dubica","datePublished":"2025-08-12T17:03:05+00:00","dateModified":"2025-11-06T13:16:18+00:00","mainEntityOfPage":{"@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/"},"wordCount":181,"image":{"@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/lubica-ilustracny.jpg","articleSection":["PPC"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/","url":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/","name":"\u013dubica referencia | Visibility","isPartOf":{"@id":"https:\/\/visibility.sk\/referencie\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/#primaryimage"},"image":{"@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/lubica-ilustracny.jpg","datePublished":"2025-08-12T17:03:05+00:00","dateModified":"2025-11-06T13:16:18+00:00","author":{"@id":"https:\/\/visibility.sk\/referencie\/en\/#\/schema\/person\/187a61e19aa8ef0751e2e3b7b8d6e5a2"},"breadcrumb":{"@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/#primaryimage","url":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/lubica-ilustracny.jpg","contentUrl":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/08\/lubica-ilustracny.jpg","width":1580,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/visibility-digital.com\/references\/lubica-ppc-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/visibility.sk\/referencie\/en\/"},{"@type":"ListItem","position":2,"name":"\u013dubica"}]},{"@type":"WebSite","@id":"https:\/\/visibility.sk\/referencie\/en\/#website","url":"https:\/\/visibility.sk\/referencie\/en\/","name":"Visibility","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visibility.sk\/referencie\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visibility.sk\/referencie\/en\/#\/schema\/person\/187a61e19aa8ef0751e2e3b7b8d6e5a2","name":"visibility","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g","caption":"visibility"},"sameAs":["https:\/\/visibility.sk\/referencie"],"url":"https:\/\/visibility.sk\/referencie\/en\/author\/visibility\/"}]}},"_links":{"self":[{"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/posts\/1953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/comments?post=1953"}],"version-history":[{"count":2,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/posts\/1953\/revisions"}],"predecessor-version":[{"id":1956,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/posts\/1953\/revisions\/1956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/media\/1671"}],"wp:attachment":[{"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/media?parent=1953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/categories?post=1953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/tags?post=1953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}