{"id":1945,"date":"2025-05-22T15:49:15","date_gmt":"2025-05-22T13:49:15","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/lejdyeshop-2024\/"},"modified":"2026-06-17T08:53:05","modified_gmt":"2026-06-17T06:53:05","slug":"lejdyeshop-2024","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/lejdyeshop-2024\/","title":{"rendered":"Lejdyeshop"},"content":{"rendered":"
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Lejdyeshop is an e\u2011commerce and content platform run by family\u2011owned pharmaceutical company Exeltis, dedicated to women\u2019s health. In 2023, we began working together with the goal of building a practical, trustworthy resource on women\u2019s health that would also support the promotion of the company\u2019s products as part of their omnichannel strategy.
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\r\nLejdyeshop focuses on holistic women\u2019s health, offering a wide portfolio of products in areas such as fertility support, intimate care, menstrual cycle, pregnancy, breastfeeding, menopause, and libido support.<\/div><\/div>\n\n\n\n
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Services<\/strong>
SEO<\/p>\n\n\n\n

Client<\/strong>
Exeltis Slovakia s. r. o. \/ Lejdyeshop<\/a>

Team<\/strong>
SEO Specialist – Michaela Fa\u0161iangov\u00e1
PPC Specialist – Dominik Bal\u00e1\u017e
Copywriting – Lucia Palu\u0161ov\u00e1
Graphic Designer – Kl\u00e1ra Jankechov\u00e1
Account Manager – Nikola J\u00e1no\u0161ov\u00e1
Business Consultant – Michal Fickuliak<\/p>\n\n\n\n

Awards<\/strong>
See details<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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Key Challenges<\/strong><\/h2>\n\n\n
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Increase in organic traffic<\/p>

+100%<\/sup><\/h2><\/div>

Increase in keyword visibility in the TOP 10<\/p>

+100%<\/sup><\/h2><\/div>

Boost in brand awareness<\/p>

+60%<\/sup><\/h2><\/div><\/div>\n\n
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Goals<\/h2>\n\n\n
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KEY OBJECTIVES<\/div><\/div>\n\n
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The main goal was to increase organic traffic and improve the visibility of Lejdyeshop for relevant keywords. An important part of this was creating high\u2011quality, relevant content that would cover missing keywords while also providing valuable information in a friendly and supportive environment for readers.<\/p>\n\n\n\n

The strategy focused on systematically expanding content, targeting new keywords, and naturally linking informational content with the client\u2019s products.<\/p>\n\n\n

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Results (YOY)<\/strong><\/h2>\n\n\n
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WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
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Organic traffic<\/p>

+299%<\/sup><\/h2><\/div>

Keywords in the TOP 10<\/p>

+232%<\/sup><\/h2><\/div>

Brand search volume for \u201cLejdyeshop\u201d<\/p>

+88,2%<\/sup><\/h2><\/div><\/div>\n\n
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How We Achieved It<\/strong><\/h2>\n\n\n
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One of the main challenges was the high level of competition in content creation. Many of the topics we covered had already been addressed by both direct and indirect competitors \u2014 often large pharmacy chains. Our approach was to create content that would stand out in quality<\/strong>, be backed by expert information, and presented with a human touch. This way, readers could find both trusted information and emotional support, encouraging them to return regularly.<\/p>\n\n\n\n

In addition to following our editorial calendar, we introduced new ideas and improvements<\/strong> throughout the year to enhance the blog and glossary experience. This included:<\/p>\n\n\n\n

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  • Adding product links at the end of relevant articles<\/li>\n\n\n\n
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    A core part of the strategy was continuous content expansion<\/strong> and covering newly identified keywords. Alongside regular blog posts, we created a glossary of terms offering concise, easy\u2011to\u2011understand explanations for non\u2011experts while maintaining professional accuracy. The client also worked closely with experts during content creation, increasing the credibility and value of the website.<\/p>\n\n\n\n

    We also introduced interactive elements<\/strong> such as an ovulation calculator, BMI calculator, and a pregnancy calculator (currently in development) \u2014 tools designed to drive organic traffic while offering practical support to users.<\/p>\n\n\n\n

    From a UX\/UI<\/strong> perspective, we optimized both mobile and desktop experiences. Together with the client, we refined the site\u2019s main menu structure, article layouts on the homepage, and general content arrangement to make navigation more intuitive. On mobile, we focused on improving clarity and streamlining navigation with an optimized layout.<\/p>\n\n\n\n

    In terms of off\u2011page optimization<\/strong>, we used a mix of standard and advanced link\u2011building strategies to gain high\u2011quality, thematically relevant backlinks.<\/p>\n\n\n\n

    This entire process was made possible through close collaboration with the client\u2019s marketing specialist, who was proactive and open to new ideas. Thanks to this synergy, our recommendations were implemented quickly, directly contributing to the site\u2019s growth.<\/p>\n\n\n

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    Awards<\/h2>\n\n\n
    Digital PIE 2025<\/button><\">
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    Digital PIE 2025<\/h3>

    Shortlist<\/strong><\/p>\n

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    • Performance: Content Strategy
      \nA Healthy SEO Content Strategy for Lejdyeshop<\/li>\n<\/ul>\n<\/div>
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