{"id":1922,"date":"2025-04-08T17:22:26","date_gmt":"2025-04-08T15:22:26","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/cushwake-industrial\/"},"modified":"2025-11-06T23:45:22","modified_gmt":"2025-11-06T22:45:22","slug":"cushwake-industrial","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/","title":{"rendered":"Cushwake Industrial"},"content":{"rendered":"
\n \n \n \"\"\n <\/picture><\/div>\n \n\n
<\/span><\/span>\n\n
<\/span><\/div>\n\n\n
\n
Cushman & Wakefield<\/a> is a global leader in commercial real estate services, providing top-tier solutions worldwide. Its specialized division, Cushwake Industrial, focuses on leasing warehouse, industrial, and logistics spaces, helping clients efficiently manage and optimize their facility needs.<\/div><\/div>\n\n\n\n
\n

Services<\/strong>
SEO
PPC

Client<\/strong>
Cushman & Wakefield<\/a>

Team<\/strong>
Business Consultant \u2013 Imrich Varga
SEO Specialist \u2013 Michaela Fa\u0161iangov\u00e1
PPC Specialist \u2013 Dominik Bal\u00e1\u017e<\/p>\n<\/div>\n<\/div>\n\n\n

<\/span><\/div>\n\n
<\/div>\n\n
<\/span><\/div>\n\n\n

Key Challenges<\/strong><\/h2>\n\n\n
<\/span><\/div>\n\n

    \r\n
  • Ensuring consistent content publication despite the fact that content production took place on the client\u2019s side, sometimes limited by capacity.<\/li>
    \r\n
  • Selecting the right keywords for a highly specific market segment, requiring careful keyword research.<\/li>
    \r\n
  • Implementing technical recommendations within a custom CMS and coordinating with an external site administrator.<\/li>
    \r\n
  • Limited budget for implementing certain website changes and SEO recommendations.<\/li>
    \r\n<\/ul>
    \r\n<\/div>\n\n
    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/div>\n\n
    \n \n \n \"\"\n <\/picture><\/div>\n \n\n
    <\/span><\/div>\n\n
    <\/span><\/span>\n\n\n

    Goals<\/h2>\n\n\n
    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/div>\n\n
    <\/span><\/span><\/span>
    KEY OBJECTIVES<\/div><\/div>\n\n\n

    The primary objective was to increase the website\u2019s organic traffic. This required consistent optimization of content for relevant keywords. We focused on creating new content and expanding existing sections with formats that would attract visitors and support organic search visibility.<\/p>\n\n\n\n

    Another key priority was optimizing the site structure to improve user experience and navigation. This included updating the main menu, enhancing internal linking, and optimizing navigation between different sections.<\/p>\n\n\n

    <\/span><\/div>\n\n
    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/span>\n\n
    <\/div>\n\n
    <\/span><\/div>\n\n\n

    Results (YOY)<\/h2>\n\n\n
    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/span><\/span>
    WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
    <\/span><\/div>\n\n

    Increase in organic sessions overall<\/p>

    +187%<\/sup><\/h2><\/div>

    Increase in organic sessions in May 2024 compared to May 2023<\/p>

    +134%<\/sup><\/h2><\/div>

    Increase in visits comparing May 2022\/2023 vs. 2023\/2024<\/p>

    +134%<\/sup><\/h2><\/div><\/div>\n\n
    <\/span><\/div>\n\n
    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/div>\n\n
    \n \n \n \"\"\n <\/picture><\/div>\n \n\n\n
    \n
    <\/div>\n\n\n\n
    <\/div>\n<\/div>\n\n\n
    <\/span><\/div>\n\n
    <\/span><\/span>\n\n\n

    How We Achieved It<\/strong><\/h2>\n\n\n
    <\/span><\/div>\n\n\n

    Our work primarily focused on on-page optimization<\/strong> to target high-value keywords. This included creating new content, such as blog articles and glossary entries, aimed especially at non-branded keywords. This approach expanded the site\u2019s reach and increased topical relevance.<\/p>\n\n\n\n

    We also optimized the blog section<\/strong>, introducing related article suggestions and highlighting specific industrial property listings. Internal linking was improved to make it easier and more intuitive for visitors to navigate between relevant information.<\/p>\n\n\n\n

    From an off-page<\/strong> perspective, we developed a link-building strategy to strengthen the site\u2019s authority and boost search rankings.<\/p>\n\n\n\n

    On the technical SEO<\/strong> side, we conducted a detailed SEO audit, leading to a range of improvements. Key audit areas included faster site loading speed, enhanced site security, duplicate content removal, fixing broken pages, and implementing effective redirects.We also advised on structural and content changes<\/strong>, such as updating the main menu and adding filters to property listings to make it easier for visitors to find relevant information.<\/p>\n\n\n

    <\/span><\/div>\n\n
    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/div>\n\n
    <\/span><\/span><\/span>
    SPOKOJN\u00dd KLIENT<\/div><\/div>\n\n
    \u201cWe truly value Visibility\u2019s proactive mindset and their drive to keep improving our results. Their systematic SEO approach, clear strategy, and consistent communication have helped us significantly increase our organic traffic and strengthen our visibility in search engines.\u201c<\/div>\n\n
    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/span>\n\n \n
    Cushwake Industrial<\/div>\n
    <\/div>\n
    <\/div>\n <\/cite>\n <\/blockquote>\n \n\n
    <\/span><\/span><\/div><\/div>\n\n
    <\/span><\/div>","protected":false},"excerpt":{"rendered":"

    ServicesSEOPPC ClientCushman & Wakefield TeamBusiness Consultant \u2013 Imrich VargaSEO Specialist \u2013 Michaela Fa\u0161iangov\u00e1PPC Specialist \u2013 Dominik Bal\u00e1\u017e Key Challenges Goals The primary objective was to increase the website\u2019s organic traffic. This required consistent optimization of content for relevant keywords. We focused on creating new content and expanding existing sections with formats that would attract visitors and […]<\/p>\n","protected":false},"author":1,"featured_media":1335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"\nCushwake Industrial | Case study | Visibility<\/title>\n<meta name=\"description\" content=\"For years, we\u2019ve managed SEO for the Cushwake Industrial site - raising organic traffic and significantly improving SERP visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cushwake Industrial | Case study | Visibility\" \/>\n<meta property=\"og:description\" content=\"For years, we\u2019ve managed SEO for the Cushwake Industrial site - raising organic traffic and significantly improving SERP visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/\" \/>\n<meta property=\"og:site_name\" content=\"Visibility\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-08T15:22:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T22:45:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/cushman-industrial-hala.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1215\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"visibility\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"visibility\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/\"},\"author\":{\"name\":\"visibility\",\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#\\\/schema\\\/person\\\/187a61e19aa8ef0751e2e3b7b8d6e5a2\"},\"headline\":\"Cushwake Industrial\",\"datePublished\":\"2025-04-08T15:22:26+00:00\",\"dateModified\":\"2025-11-06T22:45:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/\"},\"wordCount\":260,\"image\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cushman-industrial-hala.jpeg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/\",\"url\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/\",\"name\":\"Cushwake Industrial | Case study | Visibility\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cushman-industrial-hala.jpeg\",\"datePublished\":\"2025-04-08T15:22:26+00:00\",\"dateModified\":\"2025-11-06T22:45:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#\\\/schema\\\/person\\\/187a61e19aa8ef0751e2e3b7b8d6e5a2\"},\"description\":\"For years, we\u2019ve managed SEO for the Cushwake Industrial site - raising organic traffic and significantly improving SERP visibility.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cushman-industrial-hala.jpeg\",\"contentUrl\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cushman-industrial-hala.jpeg\",\"width\":2400,\"height\":1215},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visibility-digital.com\\\/references\\\/cushwake-industrial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cushwake Industrial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/\",\"name\":\"Visibility\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/#\\\/schema\\\/person\\\/187a61e19aa8ef0751e2e3b7b8d6e5a2\",\"name\":\"visibility\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g\",\"caption\":\"visibility\"},\"sameAs\":[\"https:\\\/\\\/visibility.sk\\\/referencie\"],\"url\":\"https:\\\/\\\/visibility.sk\\\/referencie\\\/en\\\/author\\\/visibility\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cushwake Industrial | Case study | Visibility","description":"For years, we\u2019ve managed SEO for the Cushwake Industrial site - raising organic traffic and significantly improving SERP visibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Cushwake Industrial | Case study | Visibility","og_description":"For years, we\u2019ve managed SEO for the Cushwake Industrial site - raising organic traffic and significantly improving SERP visibility.","og_url":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/","og_site_name":"Visibility","article_published_time":"2025-04-08T15:22:26+00:00","article_modified_time":"2025-11-06T22:45:22+00:00","og_image":[{"width":2400,"height":1215,"url":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/cushman-industrial-hala.jpeg","type":"image\/jpeg"}],"author":"visibility","twitter_card":"summary_large_image","twitter_misc":{"Written by":"visibility","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/#article","isPartOf":{"@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/"},"author":{"name":"visibility","@id":"https:\/\/visibility.sk\/referencie\/en\/#\/schema\/person\/187a61e19aa8ef0751e2e3b7b8d6e5a2"},"headline":"Cushwake Industrial","datePublished":"2025-04-08T15:22:26+00:00","dateModified":"2025-11-06T22:45:22+00:00","mainEntityOfPage":{"@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/"},"wordCount":260,"image":{"@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/#primaryimage"},"thumbnailUrl":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/cushman-industrial-hala.jpeg","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/","url":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/","name":"Cushwake Industrial | Case study | Visibility","isPartOf":{"@id":"https:\/\/visibility.sk\/referencie\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/#primaryimage"},"image":{"@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/#primaryimage"},"thumbnailUrl":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/cushman-industrial-hala.jpeg","datePublished":"2025-04-08T15:22:26+00:00","dateModified":"2025-11-06T22:45:22+00:00","author":{"@id":"https:\/\/visibility.sk\/referencie\/en\/#\/schema\/person\/187a61e19aa8ef0751e2e3b7b8d6e5a2"},"description":"For years, we\u2019ve managed SEO for the Cushwake Industrial site - raising organic traffic and significantly improving SERP visibility.","breadcrumb":{"@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visibility-digital.com\/references\/cushwake-industrial\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/#primaryimage","url":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/cushman-industrial-hala.jpeg","contentUrl":"https:\/\/visibility.sk\/referencie\/wp-content\/uploads\/2025\/04\/cushman-industrial-hala.jpeg","width":2400,"height":1215},{"@type":"BreadcrumbList","@id":"https:\/\/visibility-digital.com\/references\/cushwake-industrial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/visibility.sk\/referencie\/en\/"},{"@type":"ListItem","position":2,"name":"Cushwake Industrial"}]},{"@type":"WebSite","@id":"https:\/\/visibility.sk\/referencie\/en\/#website","url":"https:\/\/visibility.sk\/referencie\/en\/","name":"Visibility","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visibility.sk\/referencie\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visibility.sk\/referencie\/en\/#\/schema\/person\/187a61e19aa8ef0751e2e3b7b8d6e5a2","name":"visibility","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e659a8f06cf0065ce9300b6764e1be77462f651de0b35451251288a234f50a7?s=96&d=mm&r=g","caption":"visibility"},"sameAs":["https:\/\/visibility.sk\/referencie"],"url":"https:\/\/visibility.sk\/referencie\/en\/author\/visibility\/"}]}},"_links":{"self":[{"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/posts\/1922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/comments?post=1922"}],"version-history":[{"count":10,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/posts\/1922\/revisions"}],"predecessor-version":[{"id":2098,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/posts\/1922\/revisions\/2098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/media\/1335"}],"wp:attachment":[{"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/media?parent=1922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/categories?post=1922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visibility.sk\/referencie\/en\/wp-json\/wp\/v2\/tags?post=1922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}