{"id":1916,"date":"2025-05-28T15:02:55","date_gmt":"2025-05-28T13:02:55","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/culinary-backstreets-2024\/"},"modified":"2025-09-16T12:40:17","modified_gmt":"2025-09-16T10:40:17","slug":"culinary-backstreets-2024","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/culinary-backstreets-2024\/","title":{"rendered":"Culinary Backstreets"},"content":{"rendered":"
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Culinary Backstreets is a US-based organizer of global food tours and culinary city experiences. From humble beginnings as a food blog and small guided tours in Istanbul in 2012, they have expanded to offer food-focused tours in 20 major cities worldwide.
\r\nAfter winning their account in a successful pitch in 2024, we began working together to improve their performance marketing results.<\/div><\/div>\n\n\n\n
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Services<\/strong>
PPC<\/p>\n\n\n\n

Client<\/strong>
Culinary Backstreets<\/a>

Team<\/strong>
PPC Specialists – Alex Bar\u010dovsk\u00fd a Matej Gaven\u010diak
SEO Specialist – Michaela Fa\u0161iangov\u00e1
Business Consultant – Juraj Sasko<\/p>\n\n\n\n

Awards<\/strong>
See details<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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Key Challenges<\/strong><\/h2>\n\n\n
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Increase total revenue across all markets while maintaining the same Return on Ad Spend (ROAS) target, achieving growth of<\/p>

+100%<\/sup><\/h2><\/div>

Boost direct website traffic by<\/p>

+20%<\/sup><\/h2><\/div>

Increase brand search volume by<\/p>

+25%<\/sup><\/h2><\/div><\/div>\n\n
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Goals<\/h2>\n\n\n
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KEY OBJECTIVES<\/div><\/div>\n\n
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Medziro\u010dn\u00e9 zv\u00fd\u0161enie organic sessions<\/p>

+40%<\/sup><\/h2><\/div>

Medziro\u010dn\u00e9 zv\u00fd\u0161enie organic users<\/p>

+40%<\/sup><\/h2><\/div>

Medziro\u010dn\u00e9 zv\u00fd\u0161i\u0165 po\u010det k\u013e\u00fa\u010dov\u00fdch slov v TOP 20<\/p>

+60%<\/sup><\/h2><\/div><\/div>\n\n
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Results (YOY)<\/h2>\n\n\n
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WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
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Total revenue across all markets while maintaining ROAS<\/p>

+155%<\/sup><\/h2><\/div>

Increase in direct website traffic<\/p>

+85%<\/sup><\/h2><\/div>

Increase in brand search volume<\/p>

+40%<\/sup><\/h2><\/div><\/div>\n\n
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How We Got There<\/strong><\/h2>\n\n\n
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Na dosiahnutie stanoven\u00fdch cie\u013eov sme pou\u017eili overen\u00e9 postupy optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de v kombin\u00e1cii so systematickou tvorbou a publik\u00e1ciou kvalitn\u00e9ho obsahu<\/strong> pln\u00e9ho odborn\u00fdch a u\u017eito\u010dn\u00fdch r\u00e1d pre \u010ditate\u013estvo.<\/p>\n\n\n\n

V \u00fazkej spolupr\u00e1ci s program\u00e1torom klienta sme sa zamerali na vyla\u010fovanie technick\u00fdch a obsahov\u00fdch aspektov nov\u00e9ho webu. Na\u0161ou prioritou bolo rie\u0161i\u0165 probl\u00e9my s\u00favisiace s presmerovaniami, index\u00e1ciou a ch\u00fdbaj\u00facim obsahom. <\/p>\n\n\n\n

Okrem toho sme postupne zlep\u0161ovali on-page parametre k\u013e\u00fa\u010dov\u00fdch vstupn\u00fdch str\u00e1nok<\/strong>, \u010do zah\u0155\u0148alo \u00fapravu meta tagov, nadpisov, intern\u00fdch prelinkovan\u00ed a \u010fal\u0161\u00edch k\u013e\u00fa\u010dov\u00fdch parametrov. V\u00fdznamn\u00fa \u010das\u0165 na\u0161ich aktiv\u00edt tvorilo aj zlep\u0161ovanie off-page faktorov. Prostredn\u00edctvom budovania kvalitn\u00e9ho odkazov\u00e9ho portf\u00f3lia sme podporili nielen d\u00f4le\u017eit\u00e9 vstupn\u00e9 str\u00e1nky, ale aj celkov\u00fa autoritu celej dom\u00e9ny.<\/p>\n\n\n\n

Na z\u00e1klade komplexnej anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov<\/strong> sme starostlivo pl\u00e1novali a koordinovali tvorbu obsahu, v\u010faka \u010domu sa n\u00e1m podarilo vytvori\u0165 desiatky blogov\u00fdch \u010dl\u00e1nkov, ktor\u00e9 v\u00fdrazne prispeli k zv\u00fd\u0161eniu organickej n\u00e1v\u0161tevnosti webu.<\/p>\n\n\n

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Awards<\/h2>\n\n\n
Award 1<\/button><\">
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Digital PIE 2025<\/h3>Gold PIE
\r\nPerformance: E-commerce \/ Shopping
\r\n\u201cA Delicious 155% Revenue Growth for Global Culinary Backstreets\u201d<\/div>
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Award 2<\/button><\">
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Digital PIE 2025<\/h3>Shortlist
\r\nPerformance: Campaign
\r\n\u201cA Delicious 155% Revenue Growth for Global Culinary Backstreets\u201d<\/div>
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