{"id":1896,"date":"2025-05-22T13:42:50","date_gmt":"2025-05-22T11:42:50","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/carbi-2023\/"},"modified":"2025-09-16T11:01:34","modified_gmt":"2025-09-16T09:01:34","slug":"carbi-2023","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/carbi-2023\/","title":{"rendered":"Carbi"},"content":{"rendered":"
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Carbi is a company focused on buying and selling used vehicles \u2013 but it\u2019s not a traditional car dealership. Our collaboration began in 2021 when we kicked off a comprehensive SEO and content project aimed at increasing organic traffic and visibility in search engine results.<\/div><\/div>\n\n\n\n
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Services<\/strong>
SEO
Copywriting

Client<\/strong>
Carbi<\/a><\/p>\n\n\n\n

Team<\/strong>
SEO specialists \u2013 Nina Kucharikov\u00e1
Marketing strategy consultant \u2013 J\u00e1n Andrejko
Copywriters \u2013 Lucia Ban\u00edkov\u00e1 a Marianna Mike\u0161ov\u00e1<\/p>\n<\/div>\n<\/div>\n\n\n

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Key Challenges<\/h2>\n\n\n
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The biggest challenge was increasing the visibility of a young brand in a highly competitive search environment.<\/div>\n\n
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Goals<\/h2>\n\n\n
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The main goals for 2023 were to increase awareness of Carbi\u2019s services among the general public and generate higher demand. We set the following KPIs:<\/div>\n\n
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KEY OBJECTIVES<\/div><\/div>\n\n
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Completed financing inquiry forms<\/p>

+100<\/h2><\/div>

Monthly organic traffic target: 6,000 sessions<\/p>

6000<\/h2><\/div><\/div>\n\n
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Results (YOY)<\/h2>\n\n\n
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WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
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Increase in completed financing forms<\/p>

+115%<\/sup><\/h2><\/div>

Growth in organic sessions<\/p>

+70,000<\/h2><\/div><\/div>\n\n
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How We Got There<\/h2>\n\n\n
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We began the project by developing a comprehensive digital strategy, which we then implemented as part of an ongoing SEO and content initiative. In 2023, our work for the client included the following activities:<\/p>\n\n\n\n

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  • Improving the technical performance of the website<\/strong>, with a focus on on-page factors across key landing pages.<\/li>\n\n\n\n
  • Strengthening off-page SEO<\/strong> by building a high-quality backlink portfolio to boost overall domain authority.<\/li>\n<\/ul>\n\n\n\n

    A cornerstone of our strategy was consistent content creation<\/strong>, including blog posts and glossary entries, as well as republishing older articles<\/strong>. Content topics were selected based on an updated keyword analysis<\/strong> and a content gap analysis<\/strong>, which revealed new opportunities and missing keywords the client had not yet ranked for.<\/p>\n\n\n\n

    We also designed and optimized new content sections<\/strong>, such as:<\/p>\n\n\n\n

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    • Travel<\/strong>: Practical information about mandatory vehicle equipment and motorway vignettes across EU countries.<\/li>\n\n\n\n
    • An interactive calculator<\/strong> for estimating vehicle registration fees.<\/li>\n<\/ul>\n\n\n\n

      Organic traffic became the strongest channel, driving users not only to informational and service-related content but also generating a 115% year-over-year increase in primary conversions.<\/p>\n\n\n\n

      This collaboration proved that when SEO and content marketing are aligned effectively, they can deliver outstanding results.<\/p>\n\n\n

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