{"id":1516,"date":"2025-05-28T14:50:09","date_gmt":"2025-05-28T12:50:09","guid":{"rendered":"https:\/\/visibility.sk\/referencie\/dr-max-2023\/"},"modified":"2025-09-16T12:39:52","modified_gmt":"2025-09-16T10:39:52","slug":"dr-max-2023","status":"publish","type":"post","link":"https:\/\/visibility-digital.com\/references\/dr-max-2023\/","title":{"rendered":"Dr. Max"},"content":{"rendered":"
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Dr. Max is a pharmacy network that operates both physical stores and an e\u2011commerce platform. In addition to offering medicines and supplements, they run a blog that provides online health advice.<\/div><\/div>\n\n\n\n
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Service<\/strong>s
SEO<\/p>\n\n\n\n

Client<\/strong>
Dr. Max<\/a>

Team<\/strong>
Strategist – Daniela Horv\u00e1thov\u00e1
SEO Specialists – Jaroslav Uram, Michal Gali\u0161in
Copywriters – Ivana Dr\u00e1bov\u00e1, Lucia Ban\u00edkov\u00e1, Marianna Mike\u0161ov\u00e1
Project Manager – Nikola J\u00e1no\u0161ov\u00e1
Business Consultant – Imrich Varga<\/p>\n\n\n\n

Awards<\/strong>
See details<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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Key Challenge<\/strong><\/h2>\n\n\n
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Maintain Dr. Max\u2019s position as the leading pharmacy chain in Slovakia.<\/div>\n\n
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Goals<\/h2>\n\n\n
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KEY OBJECTIVES<\/div><\/div>\n\n
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Increase organic website traffic by<\/p>

+20%<\/sup><\/h2><\/div>

Increase the number of organic transactions by<\/p>

+20%<\/sup><\/h2><\/div><\/div>\n\n
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Increase e\u2011commerce revenue from organic traffic by<\/p>

+15%<\/sup><\/h2><\/div>

Achieve ROI on agency work \u2014 up by<\/p>

100%<\/sup><\/h2><\/div><\/div>\n\n
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Results (YOY)<\/h2>\n\n\n
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WHAT WE\u2019VE ACHIEVED<\/div><\/div>\n\n
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Increase in organic website traffic<\/p>

+36.44%<\/sup><\/h2><\/div>

Increase in organic transactions<\/p>

+31.72%<\/sup><\/h2><\/div><\/div>\n\n
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Increase in e\u2011commerce revenue from organic traffic<\/p>

+34.21%<\/sup><\/h2><\/div>

ROI on agency work<\/p>

490%<\/sup><\/h2><\/div><\/div>\n\n
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How We Achieved It<\/strong><\/h2>\n\n\n
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At a time when many people in Slovakia tend to trust unverified health information \u2014 often folk remedies shared on popular forums \u2014 we set out to send a clear signal to women who care about their own health and the health of their loved ones.

We aimed to position Dr. Max as a safe harbour<\/strong> \u2014 a professional, reliable alternative to questionable online sources. On the Dr. Max blog, we created a large volume of health content where visitors could find answers directly from qualified experts<\/strong> \u2014 doctors, pharmacists, and psychologists.<\/p>\n\n\n

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Campaign Claims:<\/div>\n\n\n

Bringing expertise back into focus<\/em><\/h2>\n\n\n\n

Let\u2019s improve women\u2019s health<\/em><\/h2>\n\n\n
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Ocenenia<\/h2>\n\n\n
Award 1<\/button><\">
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Digital PIE 2024<\/h3>Brzonze PIE<\/strong>
\r\nPerformance (SEO): Bringing Expertise Back Into Focus by Visibility in Content Strategy & SEO
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Award 2<\/button><\">
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Digital PIE 2024<\/h3>Bronze PIE<\/strong>
\r\nPerformance (Content Strategy): Bringing Expertise Back Into Focus by Visibility in Content Strategy & SEO
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Award 3<\/button><\">
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European Search Awards 2024<\/h3>Shortlist<\/strong>
\r\nBest Use of Search (Health): Empowering Women\u2019s Wellness (MAXimized Content)<\/div>
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Award 4<\/button><\">
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European Search Awards 2024<\/h3>Shortlist<\/strong>
\r\nBest Use of Search (Retail\/E\u2011commerce \u2013 SEO): Empowering Women\u2019s Wellness (MAXimized Content)<\/div>
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Award 5<\/button><\">
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European Search Awards 2024<\/h3>Shortlist<\/strong>
\r\nBest Use of Search (B2C \u2013 SEO): Empowering Women\u2019s Wellness (MAXimized Content)<\/div>
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Award 6<\/button><\">
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European Search Awards 2024<\/h3>Shortlist<\/strong>
\r\nBest SEO Campaign: Empowering Women\u2019s Wellness (MAXimized Content)<\/div>
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Award 7<\/button><\">
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European Content Awards 2024<\/h3>Winner<\/strong>
\r\nHealth Content Campaign of the Year: Empowering Women\u2019s Wellness (MAXimized Content)<\/div>
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Award 8<\/button><\">
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European Content Awards 2024<\/h3>Shortlist<\/strong>
\r\nB2C Content Campaign of the Year: Empowering Women\u2019s Wellness (MAXimized Content)<\/div>
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ServicesSEO ClientDr. Max TeamStrategist – Daniela Horv\u00e1thov\u00e1SEO Specialists – Jaroslav Uram, Michal Gali\u0161inCopywriters – Ivana Dr\u00e1bov\u00e1, Lucia Ban\u00edkov\u00e1, Marianna Mike\u0161ov\u00e1Project Manager – Nikola J\u00e1no\u0161ov\u00e1Business Consultant – Imrich Varga AwardsSee details Key Challenge Goals Results (YOY) How We Achieved It At a time when many people in Slovakia tend to trust unverified health information \u2014 often folk […]<\/p>\n","protected":false},"author":1,"featured_media":1461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"\nDr. Max 2023 | case study | Visibility<\/title>\n<meta name=\"description\" content=\"Spolu s Dr. Max sme vytvorili mno\u017estvo u\u017eito\u010dn\u00e9ho a hlavne odborn\u00edkmi overen\u00e9ho obsahu. 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