Tatra City Residence

2023

The refined creation of the visual identity for the Tatra City Residence development project sensitively connected the character of the environment with the residential project into a functional whole.

Once a Prior department store in the center of Liptovský Mikuláš with views of the Tatras, now a modern residential housing project that exceeds the regional standard. Its modernity and uniqueness are confirmed by the visual identity and logo we created for Tatra City Residence. Just as the apartments in the TCR project have carefully thought-out layouts, the visual identity we designed is also well-considered and fully developed.

Services
Logo Design
Visual Identity

Client
Tatra City Residence

Team
Graphic Designer – Zuzana Lehocká
Account Manager – Pavol Schejbal

The chosen colors are based on the hues of the building’s surface materials, linking architectural design with graphic design. We use a gray-brown and beige palette in more muted, less contrasting tones.

The main identifying element is the logotype, which features a stylized “T” within a circle.
This unique logo mark can also stand alone. It evokes the winter Tatra theme, reminiscent of a tree or a cable car, while also subtly referencing the loft-style character of the apartments.

Result

We succeeded in ensuring that customers, upon their first contact with the project—whether through the website or promotional materials—immediately picture a high-quality, premium project in a beautiful environment, where living will feel good.