Svet Stromčekov is one of the market leaders in artificial Christmas tree sales, operating in six markets. We have been working together for seven years, consistently pushing performance to higher levels each holiday season. Our work is regularly recognised with both domestic and international awards.

Services
PPC

Client
Svet Stromčekov

Team
Campaign Strategist – Maroš Mokošák
PPC Specialists – Dominik Baláž a Šimon Pozor
Graphic Designer – Viktor Hermanský
Business Consultant – Marcel Sovič

Award
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Najväčšie výzvy

Našimi najväčšími výzvami boli skutočnosti, že sa klient pohybuje vo vysoko konkurenčnom prostredí a vyrába produkty, po ktorých dopyt vo vyhľadávaní v posledných rokoch klesá.

Our Goals

KEY OBJECTIVES

Increase total revenue across all countries by

+10%

Increase search volume for the brand keyword by

+10%

Keep cost‑to‑turnover ratio (PNO) from performance campaigns below

+10%

Results

WHAT WE’VE ACHIEVED

Total revenue across all countries increased by

+13,63%

Paid campaigns revenue across all markets grew by

+21%

Average PNO from paid campaigns across all markets

8,20%

Brand keyword search volume on foreign markets increased by

+18,7%

How We Achieved It

The 2024 season was driven by the introduction of automation and artificial intelligence, a data‑driven approachb(product feed segmentation based on ongoing data), and testing of new advertising tools (YouTube Video Builder) and new ad platforms (TikTok).

The foundation of the integrated campaign was an animated video deployed across all six markets via Display & Video 360. In three markets, it was complemented by traditional media — radio spots. In Slovakia, the video was also aired as a TV commercial.

For performance campaigns, we fully leveraged the most effective formats available from Google and META, such as Performance MAX, Google Search, and dynamic remarketing.

We achieved an impressive year‑over‑year revenue growth of €350,000, a brand search increase abroad of almost 19%, and higher cost efficiency than expected.

Award

Digital PIE 2025

Shortlist
Performance: E‑commerce / Shopping
The Seventh Festive Season of Growth
Client Testimonial
“I have been working with Visibility for seven Christmas seasons. Every year they manage to move our campaigns forward, bringing new marketing channels, formats, and targeting opportunities. Over the last two seasons, they suggested focusing more on brand‑oriented ad formats — and the results clearly show it works. The year‑over‑year numbers back this up. For me, Visibility gets 5 out of 5 stars, and I highly recommend them to anyone who wants to take their e‑shop to the next level.”
Ondrej Ďurkovič
Executive manager and Head of sales