Svet Stromčekov is a market leader in the sale of artificial Christmas trees, operating in six markets. We have been working together for six years, consistently pushing performance to new levels each holiday season. This work has been regularly recognised with both domestic and international awards.

Services
PPC
SEO

Client
Svet Stromčekov

Team
Campaign strategist – Maroš Mokošák
PPC specialists – Dominik Baláž a Peter Kmotorka
SEO specialist – Jaroslav Uram
Graphic designer – Viktor Hermanský
Business consultant – Marcel Sovič

Award
See details

Key Challenges

Našimi najväčšími výzvami boli skutočnosti, že sa klient pohybuje vo vysoko konkurenčnom prostredí a vyrába produkty, po ktorých dopyt vo vyhľadávaní v posledných rokoch klesá.

Goals

KEY OBJECTIVES

Increase total revenue across all countries by

+20%

Increase search volume for the brand keyword by

+30%

Reduce cost‑to‑turnover ratio (PNO) from performance campaigns below

+6%

Results

WHAT WE’VE ACHIEVED

Total revenue across all countries

+32%

Brand keyword search volume

+47%

Reduced PNO from performance campaigns to

+4.7%

How We Achieved It

After identifying a clear market saturation in Slovakia in the previous year, we and the client decided to significantly increase brand‑building investments in international markets in 2023.

The foundation of the integrated campaign was an animated video, launched across all seven markets through Display & Video 360. On three markets, we complemented it with traditional media — radio spots. In Slovakia, the video was also aired as a TV commercial.

We followed these brand‑building activities with performance‑driven PPC campaigns across all markets, and in selected countries, we reinforced visibility through SEO initiatives.

Awards

Digital PIE 2023

Gold PIE, Performance (Campaign, E‑commerce/Shopping): Even More Magical Christmas in 2023
Client Testimonial
“I have been working with Visibility for six Christmas seasons. Every year they manage to move our campaigns forward, bringing new marketing channels, formats, and targeting opportunities. Over the last two seasons, they suggested focusing more on brand‑oriented ad formats — and the results clearly show it works. The year‑over‑year numbers back this up. For me, Visibility gets 5 out of 5 stars, and I highly recommend them to anyone who wants to take their e‑shop to the next level.”
Ondrej Ďurkovič
Executive manager and head of sales