AI platforms are beginning to influence how companies find partners and compare market options. We conducted a point-in-time audit to show whether AI responses feature a brand as a viable option within a specific sector.

Client

Visibility is an award-winning digital marketing agency that helps businesses grow through SEO, performance campaigns, and content, backed by analytics and solid strategy. It operates in a sector where prospective clients compare expertise, track records, references, and the ability to deliver measurable results when selecting a partner.

Services
SEO

Client
Visibility

Team
SEO specialist – Michal Gališin

AI Responses as a New Touchpoint in Partner Selection

When sourcing vendors today, businesses no longer rely solely on traditional search engines. They increasingly turn to AI platforms to help navigate market options, compare offerings, and narrow down shortlist candidates.

In agency selection, this touchpoint is critical. Potential clients weigh expertise, services, experience, and credibility across multiple players. When a brand features in responses from platforms like AI Mode, AI Overviews, ChatGPT, Gemini, or Perplexity, it enters the decision cycle well before a prospect starts browsing individual websites in detail.

Mapping the Brand’s Current Position in AI Responses

We designed a series of decision-stage queries reflecting real scenarios where prospective clients search for a marketing agency. We targeted key digital marketing verticals and decision points where users evaluate agencies based on service scope, expertise, or recommendations.

We ran a single-point evaluation across multiple AI platforms, including AI Mode, AI Overviews, ChatGPT, Gemini, and Perplexity. The objective was to capture a quick snapshot of whether the brand surfaces in responses, the context surrounding its mentions, and its current positioning against key competitors. The output provided an AI visibility snapshot detailing where the brand stands within this emerging decision ecosystem today.

From Current AI Visibility to Strategic Priorities

This perspective helps Visibility understand how AI platforms perceive the agency within the broader marketing landscape and in which scenarios they cite it as a viable choice. It extends beyond binary presence in answers to provide a fuller narrative: which themes align with the brand, where it enters client consideration sets, and where its positioning stands stronger or weaker relative to peers.

For Visibility, this serves as a practical foundation for refining SEO, content, and brand efforts. The findings help determine:

  • which topic clusters to reinforce,
  • where authoritative references are lacking,
  • what queries prospects address during research,
  • and where opportunities exist to better articulate agency services and expertise.

It also offers an efficient way to map out decision-making touchpoints beyond classic search. Visibility gains a clearer understanding of where to build trust, authority, and presence across AI responses – making the audit a clear launchpad for upcoming SEO strategy, content priorities, digital PR, or recurring AI response tracking.