Growing a brand in the saturated supplements market requires more than visibility – it demands trust and clear differentiation. Our challenge was to support the transition from a reseller model to a proprietary brand while driving measurable growth in both revenue and orders.

By combining precise audience segmentation, automation, and performance-driven creative testing, we delivered scalable and quantifiable results.

About the Client

Protein is one of the longest-established e-commerce retailers of nutritional supplements in Slovakia, with over 25 years of market presence. Through years of distributing globally recognized brands, the company developed deep insight into customer preferences and purchasing behavior.

Leveraging this know-how, Protein launched its own product line, PROTEIN NUTRITION, in 2025. The portfolio was built by selecting top-selling products, improving their formulations based on customer feedback, and introducing a brand that delivers higher quality and effectiveness at an optimized price-to-value ratio.

Services
PPC

Client
Protein

Team
PPC specialist – Dominik Baláž
Business consultant – Imrich Varga

Awards
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Key Challenges

The supplements market is highly competitive, with customers exposed to a large volume of brands and offers on a daily basis.

Macroeconomic conditions increased price sensitivity, requiring a stronger emphasis on perceived product value.

Beyond visibility, the core challenge was to position the brand as a credible and high-quality alternative in a crowded market.

Goals

PRIMÁRNE CIELE

Increase the e-commerce store’s YoY revenue by

+30 %

Increase number of orders by

+35 %

Grow revenue from paid campaigns by

+40 %

Increase orders from paid campaigns by

+50 %

Results

ČO SME DOSIAHLI

E-commerce revenue increased by

+53,78 %

Total number of orders grew by

+68,08 %

Revenue from paid campaigns increased by

+73,04 %

Orders from paid campaigns grew by

+112,4 %

Approach & Execution

The communication strategy for Protein Nutrition was built around product quality and transparency. We focused on clearly articulating product benefits, ingredients, and overall value proposition to reach a relevant audience and systematically build trust.

  • Prioritized visibility and sales of proprietary products across key performance channels
  • Implemented a strategy focused on consistent product promotion and scaling across campaigns

Key strategic elements included:

  • Segmentation by brand and product categories
  • Use of a zombie script in Google Ads to identify underperforming products (no impressions or conversions) and optimize campaign structure accordingly

Creative Approach
We primarily utilized product-focused banners highlighting key benefits such as composition quality, taste, and value packs. In parallel, UGC video content introduced authentic user perspectives, significantly improving campaign performance.

Creative Testing
For individual products, we tested product banners vs. UGC videos within Meta Ads. The results were consistent:

  • Achieved approximately 2x lower CPA compared to traditional display creatives
  • UGC videos outperformed static banners across key performance metrics

Awards

Digital PIE 2026

Silver PIE

  • Performance: E-commerce / Shopping
    Protein.sk: From a Seller to a Producer Brand

Bronze PIE

  • Performance: Search, Display, Mobile, Video
    Protein.sk: From a Seller to a Producer Brand

European Search Awards 2026

Shortlist

  • BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN: LARGE
    From a Seller to a Producer Brand