Pravda

2024

We have been working with Pravda.sk on SEO since 2023. Our latest challenge was the European Elections, a key event for any media outlet. Through meticulous work before, during, and after the event, we achieved impressive results — recognised not only by our client but also by the Digital PIE awards jury.

Pravda.sk, owned by OUR MEDIA SR a. s., is one of Slovakia’s largest news portals. In addition to its daily print edition, it offers a comprehensive digital version covering news, politics, and lifestyle topics.

Services
SEO

Client
Pravda / OUR MEDIA SR a. s.

Team
SEO Specialist – Michal Gališin
Business Consultant – Juraj Sasko

Award
See details

Key Challenges

Improve rankings for election-related keywords and boost organic traffic
Compete directly with major rivals such as SME.sk and Aktuality.sk
Achieve better results than with the previous Presidential Election hub

Our Goal

KEY OBJECTIVES

In 2024, we focused on developing an Event SEO strategy — a previously underused approach. Our goal was to capture as much organic search traffic as possible related to the upcoming European Parliament elections.

Results

WHAT WE’VE ACHIEVED

Google CTR exceeded presidential election levels, reaching

+5,81^%

Became the second most visible online media outlet for election-related keywords

The hub generated (visits)

250 000

How We Achieved It

We designed and implemented a comprehensive election hub – https://volby.pravda.sk/eurovolby-2024 – as a centralised platform for all phases of the election.

In the early phase, we addressed the question “Who to vote for?” by providing overviews of candidates and their political parties.
During the campaign, the hub delivered up-to-date news, opinion polls with interactive visualisations, and other key election updates.
Immediately after the elections, it transformed into a results centre featuring regional breakdowns and in‑depth analyses.

By implementing advanced analytics and custom reporting, we could clearly measure the hub’s success. Pravda became the second most visible online news outlet across a set of 464 high‑search‑volume election keywords. The hub achieved 63% more direct clicks than standard European election articles, bringing in a total of 250,000 visits.