Three videos. Two organizations. No fee.

2025 was a year defined by continuous agency output – briefs, revisions, and campaign delivery. Within that cycle, we intentionally allocated capacity for pro bono work projects where the primary value lies in social impact.
Together with Nie rakovine and IPčko, we created three videos, each tackling a distinct topic – from prevention to mental health support – designed to raise awareness and drive meaningful action.


Service
Campaign

Clients
Nie rakovine
IPčko

In collaboration with
Right & Staff – produkčná spoločnosť

Team
Idea Makers – Vlado Čabák, Vlado Kurek, Oľga Minčičová

Graphic Designers – Viktor Hermanský, Zuzana Lehocká

Account Managers – Filip Holba, Viktória Kožená, Pavol Schejbal

About the Clients

Nie rakovine
Nie rakovine is a non-profit organization focused on supporting cancer patients and their families, promoting prevention and early diagnosis. They provide psychological support, counseling, and guidance through treatment via five advisory centers across Slovakia.

IPčko
IPčko delivers crisis psychological support to individuals facing difficult life situations. Their services are provided by trained psychologists, both online and offline, across Slovakia – available 24/7 and free of charge.

Nie rakovine

Prevention Starts Earlier Than You Think

Two videos were developed, each targeting a different audience segment:

  • The first addressed parents, focusing on HPV vaccination for children, featuring well-known Slovak athletes Marek Hamšík and Tomáš Suslov, alongside medical expert Miloš Jeseňák. The narrative avoided a typical celebrity-driven campaign and instead delivered a direct, credible message: do not leave your children’s health to chance.
  • The second video took a more personal and emotional approach – telling the story of a woman who neglected breast self-examination due to a busy lifestyle. The core message was simple: five minutes a month can make a critical difference.

Both videos were directed by Radovan Chovan.

Ipčko

 “One Extra Minute”

For IPčko, we collaborated with Viktor Šesták from Right & Staff to create a concept built around a fictional telecom product: “One Extra Minute.”

The idea highlighted missed calls to the helpline – calls that go unanswered due to a shortage of available professionals. The campaign communicated a clear message:

A monthly contribution of €15 can directly influence whether someone in crisis receives help.

Presne preto – vždy keď môžeme, pomôžeme. Ďakujeme všetkým, ktorí sú v tom s nami.

“Balancing multiple briefs, we set out to educate parents about HPV, remind women about breast health, and encourage everyone to support IPčko – all without a fee.”