Nesto is a development project by Lucron promising a new district in Bratislava’s Petržalka. The vision includes high civic amenities and excellent accessibility to the city.

The project is divided into two parts: Nesto, and the premium Nesto Prime, which offers unique residential buildings with five floors and only two apartments per floor.

Nesto Prime is aimed at a wealthier clientele seeking proximity to the city combined with spacious, high-standard apartments.

It represents the highest standard of new-build residential property currently available in Bratislava.

Services
PPC

Client
Lucron

Team
PPC Specialists – Michal Manduch a Alex Barčovský
Graphic Designer – Maroš Galgóci

Main Challenges


  • Capturing the attention of affluent clients in the premium real estate segment while tracking the right KPIs

  • Selling apartments in Bratislava’s highly competitive market

  • Targeting the right audience

  • Gaining relevant traffic in the premium real estate segment

Our Goals

KEY OBJECTIVES

Increase relevant traffic to the website

Raise awareness of the project

Sell the apartments

Results

WHAT WE’VE ACHIEVED
By May 2025, nearly all Nesto apartments were sold; as of August 2025, only one unit remains available.

How We Achieved This

Setting the right KPIs

Since the apartment purchase process takes months and cannot be attributed even approximately in a straightforward way, we focused on supporting the sales process.
In addition to maintaining ad frequency above seven impressions per user while continuously monitoring CPM and CPC, we optimized campaigns for traffic quality.
We created a combined conversion, recorded when:

  • A user views the apartment listing pages
  • Views at least two specific apartments from that listing
  • And spends at least 2:30 minutes on the site

This combination of events most closely mirrors the actual behavior of a potential customer.
In addition, we also track standard lead form submissions.

In Meta Ads, we optimized for clicks to the form page rather than the form submission itself – giving us many more events to feed the campaign optimization process.

High-quality landing pages

The client provided a high-quality landing page featuring a video visualization of the property, followed by a clear and engaging presentation of all benefits and features in a minimalist style.
This way, the user doesn’t need to browse through multiple subpages – everything they need to know is in one place.
For Nesto Prime, we used two LPs: one for the “Freedom of Standard” promotion, offering early buyers an upgraded finish at no extra cost, and the main Nesto Prime LP, designed with a premium look and clearly communicating all apartment advantages.

Landing pages used:

Target audience

In both Google and Meta Ads, we worked with three audience groups:

  • The primary audience: people most likely to buy property, such as those interested in mortgages, expecting a child, newlyweds, and users actively interested in real estate.
  • Remarketing: targeting people already aware of the brand, with higher ad frequency.
  • Broad audience: no specific targeting, but optimized for various conversion actions such as the combined conversion mentioned above, allowing Google to use its own data to optimize delivery.

In Meta Ads, campaign optimization for specific actions was crucial due to targeting restrictions in the real estate segment.

We also leveraged the fact that we manage Lucron’s Vydrica project, also aimed at affluent buyers, and used Vydrica remarketing audiences for Nesto Prime campaigns.

Creative approach

In both Meta and Google Ads, we used similar creative sets based on three pillars:

  • Communicating property benefits – from business space and civic amenities to accessibility and unique, high-end apartment features.
  • Constantly updated price lists, integrated into ads – saving users time and ensuring they are always aware of the current offer, especially with high-frequency campaigns.
  • Photos and visualizations to help the target audience envision their future home and connect emotionally with the project.