Lejdyeshop
For more than two years, we’ve been providing SEO and content creation for Lejdyeshop. Consistent, data‑driven work has helped the client significantly increase the website’s organic traffic and improve its visibility in search results.
Lejdyeshop is part of Exeltis, a global pharmaceutical manufacturer and distributor operating in over 40 countries worldwide. Supported by more than 4,000 professionals, they provide women and healthcare practitioners with a well‑balanced portfolio of products for a healthier, better quality of life.
Services
SEO
Copywriting
PPC
Graphic Design
Client
Lejdyeshop
Team
Business Consultant – Michal Fickuliak
Account Manager – Nikola Jánošová
SEO Specialists – Michaela Fašiangová
PPC Specialists – Dominik Baláž
Copywriter – Lucia Palušová
Graphic Designer – Klára Jankechová
Key Challenges
- The website had no previous SEO strategy: product pages were not optimized for relevant keywords and lacked expanded informational content.
- Strong competition in women’s health content, with many topics already covered by competitors.
- Technical limitations, including slow loading speed, weak mobile optimization, and a need for improved internal linking and site structure.
- The need to comply with legal regulations in a sensitive healthcare segment while following Google’s YMYL (Your Money or Your Life) and E‑E‑A‑T guidelines to ensure trustworthiness.
Our Goals
The main goal was to increase organic traffic and improve visibility for non‑brand keywords in order to reach a broader audience and strengthen the website’s overall performance.
Key objectives included:
- Expanding the site’s content to cover missing keywords.
- Creating relevant, high‑quality information in a friendly and supportive environment.
- Naturally linking informational content with the client’s products.
Results (YOY, GA4 Data)
Organic users
+201,69%
Organic sessions
+133,69%
Organic events
+100,6%
Organic rrevenue
+21,6%
How We Achieved It
We began the website optimization by focusing on non‑brand keywords, as rankings for brand keywords were already well covered by product pages. We proposed new pages to expand the site’s content and improve its relevance – specifically, a glossary of terms and an ovulation calculator. These tools helped reach a wider audience and naturally connected informational content with the client’s products.
From an off‑page perspective, we applied both standard and advanced link‑building methods.
As part of the website’s technical fine‑tuning, we carried out a detailed SEO audit that identified several areas for improvement. Key changes included speeding up page load times, removing duplicate content, addressing non‑existent pages with effective redirects, and adding open graph data as well as structured data to improve indexing and presentation in search results.
At the core of our strategy was the creation of high‑quality content that offers relevant information while creating a friendly, supportive environment for readers. We crafted the content so that it would be easily understandable for non‑experts while maintaining a professional level of accuracy. Throughout the year, we continuously identified new keywords and expanded the content to ensure the website remained up‑to‑date and competitive.
We also focused on improving the user experience, particularly for mobile devices. Together with the client, we consulted on the structure of the main menu, the arrangement of elements, and the page layout for both desktop and mobile versions to make navigation intuitive and the site user‑friendly.
The entire process took place in close cooperation with the client’s marketing specialist, who was proactive and open to new solutions. Thanks to this effective collaboration, our recommendations were implemented quickly and contributed directly to the website’s growth.
Lejdyeshop