Lejdyeshop

2024

In 2024, Lejdyeshop’s organic traffic once again saw strong year‑over‑year growth. Close collaboration between the client and our agency, powered by a high‑quality, well‑structured SEO content strategy, delivered award‑nominated results.

Lejdyeshop is an e‑commerce and content platform run by family‑owned pharmaceutical company Exeltis, dedicated to women’s health. In 2023, we began working together with the goal of building a practical, trustworthy resource on women’s health that would also support the promotion of the company’s products as part of their omnichannel strategy.

Lejdyeshop focuses on holistic women’s health, offering a wide portfolio of products in areas such as fertility support, intimate care, menstrual cycle, pregnancy, breastfeeding, menopause, and libido support.

Services
SEO

Client
Exeltis Slovakia s. r. o. / Lejdyeshop

Team
SEO Specialist – Michaela Fašiangová
PPC Specialist – Dominik Baláž
Copywriting – Lucia Palušová
Graphic Designer – Klára Jankechová
Account Manager – Nikola Jánošová
Business Consultant – Michal Fickuliak

Awards
See details

Key Challenges

Increase in organic traffic

+100^%

Increase in keyword visibility in the TOP 10

+100^%

Boost in brand awareness

+60^%

Goals

KEY OBJECTIVES

The main goal was to increase organic traffic and improve the visibility of Lejdyeshop for relevant keywords. An important part of this was creating high‑quality, relevant content that would cover missing keywords while also providing valuable information in a friendly and supportive environment for readers.

The strategy focused on systematically expanding content, targeting new keywords, and naturally linking informational content with the client’s products.

Results (YOY)

WHAT WE’VE ACHIEVED

Organic traffic

+299^%

Keywords in the TOP 10

+232^%

Brand search volume for “Lejdyeshop”

+88,2^%

How We Achieved It

One of the main challenges was the high level of competition in content creation. Many of the topics we covered had already been addressed by both direct and indirect competitors — often large pharmacy chains. Our approach was to create content that would stand out in quality, be backed by expert information, and presented with a human touch. This way, readers could find both trusted information and emotional support, encouraging them to return regularly.

In addition to following our editorial calendar, we introduced new ideas and improvements throughout the year to enhance the blog and glossary experience. This included:

Optimizing article structure
Adding product links at the end of relevant articles
Improving content categorization
Providing clear sourcing of information

A core part of the strategy was continuous content expansion and covering newly identified keywords. Alongside regular blog posts, we created a glossary of terms offering concise, easy‑to‑understand explanations for non‑experts while maintaining professional accuracy. The client also worked closely with experts during content creation, increasing the credibility and value of the website.

We also introduced interactive elements such as an ovulation calculator, BMI calculator, and a pregnancy calculator (currently in development) — tools designed to drive organic traffic while offering practical support to users.

From a UX/UI perspective, we optimized both mobile and desktop experiences. Together with the client, we refined the site’s main menu structure, article layouts on the homepage, and general content arrangement to make navigation more intuitive. On mobile, we focused on improving clarity and streamlining navigation with an optimized layout.

In terms of off‑page optimization, we used a mix of standard and advanced link‑building strategies to gain high‑quality, thematically relevant backlinks.

This entire process was made possible through close collaboration with the client’s marketing specialist, who was proactive and open to new ideas. Thanks to this synergy, our recommendations were implemented quickly, directly contributing to the site’s growth.