We went beyond a “standard” SEO engagement. By combining in-depth search demand analysis, competitive benchmarking, technical SEO improvements, and a well-executed content strategy, we delivered strong performance even amid increasing pressure from AI-driven search environments.

From an ROI perspective, this project proved highly efficient. Growth in organic conversions translated into revenue increases reaching hundreds of thousands of euros within a year.

About the Client

Hydrotour is one of the leading travel agencies in the Slovak market, operating since 1994. What started with hundreds of clients has grown into tens of thousands annually.

In addition to traditional summer vacations, the company offers guided tours and experiential travel packages. Our collaboration began with brand identity development for their LETO Club (in translation SUMMER Club) and later expanded into SEO and copywriting services.

Services
SEO
Copywriting

Client
Hydrotour

Team
SEO Specialist – Jozef Jurík
Copywriter – Ivana Drábová
Project Manager – Timotej Slabý
Business cCnsultant – Juraj Sasko

Awards
Pozrite si

Key Challenges

The travel industry is highly competitive, with significant investments in both performance and brand advertising. Despite this, we were able to improve rankings and compete effectively in organic search.

External economic factors, including government consolidation measures and inflation, negatively impacted demand, as travel is considered a discretionary (luxury) expense and is particularly sensitive to such conditions.

Goals

KEY OBJECTIVES

Increase the number of keywords ranking in the Top 10 by at least

+500 (Ahrefs)

Grow relevant organic traffic (engaged sessions) from search by

+20 %

Increase the number of holiday bookings from organic search by

+20 %

Results

WHAT WE’VE ACHIEVED

Number of keywords ranking in Top 10 increased by

+55 %

Relevant organic traffic (engaged sessions) grew by

+41,25 %

Holiday bookings from organic search increased by

+26,26 %

Approach & Execution

We initiated the project with a comprehensive SEO audit and keyword analysis, which served as the foundation for a structured editorial plan. The client actively collaborated in content creation throughout the process.

  • Identified untapped keyword opportunities and addressed both technical and content-related SEO gaps
  • Prioritized implementation based on impact and feasibility
  • Continuously executed a link-building strategy, acquiring high-quality backlinks from authoritative domains

In addition to destination-focused content, we developed a series of utility-driven articles, such as:

  • How to travel with children
  • Packing tips for air travel
  • Passport requirements by destination

We structured the content into thematic clusters (e.g., “Where to travel in January/February,” “Family holidays,” “Air travel,” “Passports”), derived directly from keyword research. This approach established a clear editorial direction and strengthened the site’s topical authority in organic search.

Awards

European Search Awards 2026

Shortlist

  • BEST USE OF SEARCH – TRAVEL / LEISURE (SEO): LARGE
    Strategic SEO Content With Hot Results
  • BEST USE OF CONTENT MARKETING: LARGE
    Strategic SEO Content With Hot Results