The German door and garage door manufacturer Hörmann has been writing its history since 1935. Its portfolio includes garage doors, doors, frames, and storage systems, all known for premium quality and precise craftsmanship. Thanks to this, Hörmann ranks among the four largest door manufacturers in the world.

In Slovakia, however, the brand is still better known as a garage door producer. That’s why our current communication focuses on strengthening Hörmann’s brand recognition in the segment of interior and entrance doors.

Services
Campaign
Video

Client
Hörmann

Team
Viktor Hermanský
Vladimír Čabák

Campaign Duration
December 2, 2024 – Januray 5, 2025

Insight:

Christmas Eve is probably the longest day of the year for children. Yet even during this day, many beautiful moments can happen—like a father returning from a long trip or baking Christmas cookies with mom in the kitchen. But when it comes to Christmas dinner, the anticipation of gifts can make the evening feel endless. Children fidget at the table, distracted, barely eating—because unwrapping presents is the true highlight of Christmas for them.

Communication Concept:

We also see more behind the doors.

Doors, without us realizing it, guide us through various moments in our lives—big or small, positive or less so. We used this fact to create a Christmas campaign for a product we use daily but rarely assign special meaning to.

Besides the video, we extended this idea into classic online formats such as GDN banners, Facebook and Instagram ads.

Solution

The video production was handled by Playground13, directed by Pepe Ehrenberger, and the main character was brilliantly played by 7-year-old Nino. Thanks to the whole team, we created a spot that, with its subtle festive atmosphere, delighted every viewer and showed that Hörmann doors are more than they seem.

Channels Used

YouTube Ads

all video formats via Google Display & Video 360

Display Advertising

banners via Google Display & Video 360

Meta Ads

videos, banners, carousels, posts

Google Demand Gen

videos, banners

Google Display Network

remarketing banners

Meta Ads

remarketing banners

Online PR

PR articles

LinkedIn (Romania & Czech Republic)

videos and banners

Strossle (CZ)

native advertising

Campaign Results

Slovak Market

Top-of-mind brand awareness in interior & entrance doors:
  • May 2023: 2.5 %
  • February 2025: 2.8 %
Aided brand awareness in interior & entrance doors:
  • May 2023: 23 %
  • February 2025: 31.3 %

Czech Market

Aided brand awareness in interior doors:
  • May 2023: 24.3 %
  • February 2025: 31.2 %
Aided brand awareness in entrance doors:
  • May 2023: 22.2 %
  • February 2025: 28.3 %

Romanian Market

Aided brand awareness in interior doors:
  • May 2023: 27.8 %
  • February 2025: 39.8 %
Aided brand awareness in entrance doors:
  • May 2023: 27 %
  • February 2025: 36.8 %
SPOKOJNÝ KLIENT
Je to naša doteraz najväčšia kampaň. Osobne ma o to viac teší fakt, že táto „slovenská” kampaň prekračuje svoje geografické hranice. Oceňujem dôkladnú prípravu, komunikáciu agentúry, dojímavú kreatívu a teším sa z výsledku, pretože značka Hörmann je spájaná hlavne s garážovými bránami, no pre našich zákazníkov máme všetky druhy dverí, ktoré v dome alebo byte potrebujete.
Vlastimil Martinát
Vlastimil Martinát
riaditeľ Hörmann Slovenská republika