Hörmann Slovensko

2023

For over three years, we have been managing SEO and content creation for Hörmann Slovensko. Here’s how we significantly increased their website’s organic traffic and improved visibility in search results.

German door and garage door manufacturer Hörmann has been writing its history since 1935. Since then, they have produced and sold over 20 million doors. Their product range includes garage doors, doors, frames, and storage systems — all known for premium quality and precise craftsmanship. This makes Hörmann one of the four largest door manufacturers in the world.

Our marketing partnership with Hörmann’s Slovak division began in early 2021, when we started working on SEO, content planning, and content creation.

Services
SEO
Copywriting

Client
Hörmann

Team
Account Manager – Patrícia Radičová
SEO Specialists – Nina Kuchariková a Jozef Jurík
Strategist – Ján Andrejko
Copywriter – Lucia Baníková

Key Challenges

Hörmann operates in a highly competitive market with products that have been experiencing declining search demand in recent years.

Our Goals

KEY OBJECTIVES

Year‑over‑year increase in organic sessions by

+40^%

Year‑over‑year increase in organic users by

+40^%

Year‑over‑year increase in keywords in the TOP 20 by

+60^%

Results (YOY)

WHAT WE’VE ACHIEVED

Organic sessions

+58,2^%

Organic users

+87,1^%

Keywords in the TOP 20

+93,8^%

How We Achieved It

To reach our goals, we combined proven SEO techniques with systematic content creation, publishing high‑quality, expert articles full of practical tips for readers.

Working closely with the client’s developer, we focused on refining the technical and content aspects of their new website. Our priority was to address issues with redirects, indexing, and missing content.

We continuously improved on‑page parameters of key landing pages — including meta tags, headings, internal linking, and other crucial SEO factors. Off‑page optimization also played a significant role: building a high‑quality backlink portfolio strengthened both targeted landing pages and the domain’s overall authority.

Using a comprehensive keyword analysis, we carefully planned and coordinated content creation, producing dozens of blog articles that significantly boosted organic traffic.

Examples of top‑performing articles in 2023:

Adjusting interior door hinges yourself: Is it possible?

Door frame and interior door dimensions: The measurements you need to know

How to adjust entrance doors? Essential rules you can’t skip

Client Testimonial

“Visibility, through their SEO specialists, has delivered truly visible improvements and increased our website traffic. I value their expertise, dedication, and approach, which help us stay in front of our (potential) customers — all while creating content that has significantly contributed to our organic growth.”