Dr. Max

2024

We built our SEO and content strategy on solid foundations. Our content and on‑page SEO recommendations were guided not only by seasonality and the client’s priorities, but also by a deep understanding of the target audience’s needs and experiences. And once again, the results spoke for themselves.

Being the market leader is no easy task — it means maintaining a lead, staying consistent, and continuing to innovate. Being first is not just about leading; it’s about continuously growing.

That’s the case for Dr. Max, a pharmacy chain that operates both brick‑and‑mortar stores and an e‑commerce platform, and also offers expert health advice through its blog section.

Services
SEO

Client
Dr. Max

Award
SEO Specialist – Jaroslav Uram, Michal Gališin
Project Manager – Nikola Jánošová
Copywriters – Ivana Drábová, Lucia Palušová, Marianna Mikešová
Strategist – Daniela Horváthová
Business Consultant – Imrich Varga

Award
See details

Key Challenges

Organic traffic growth+10 %
More keywords on page one +10 %
Increase in organic revenue +5 %

Our Goals

KEY OBJECTIVES

In 2023, we significantly optimized the content side of Dr. Max’s blog, earning a Bronze Digital PIE award as well as notable increases in organic traffic and revenue.
For 2024, our challenge was to keep growing both organic traffic and revenue — and as the market leader, to ensure we kept setting the standard.

A secondary goal was to continue supporting the main target audience: women across Slovakia. The Dr. Max blog provides them with trustworthy health answers directly from doctors, pharmacists, and psychologists.

Results (YOYr)

WHAT WE’VE ACHIEVED

Increase in organic sessions

+19,03^%

Increase in page‑one keywords

+24,1^%

Increase in organic revenue

+10,87^%

How We Achieved It

Our primary audience was women – the biggest pharmacy customers both in‑store and online. Staying close to them meant creating expert content that addressed both physical and mental health, under the guidance of doctors and pharmacists.

We also focused on detailed on‑page optimization of the product sections — no small task given the scale of Dr. Max’s e‑commerce site.

Following a detailed, prioritized activity plan, we tackled:

Technical SEO improvements
Category‑level performance analysis to identify high‑potential pages
E‑shop structure optimization, including category re‑organization
Competitor keyword analysis and an in‑depth content gap analysis

From this, we developed clear reports of:

Uncovered keyword and topic opportunities
Keywords ranking below position 10
Blog articles with poor rankings that were strong candidates for republishing

We regularly brought new ideas to improve the user experience for blog readers, keeping them engaged on the site. Popular articles and high‑potential content were republished and updated with new insights.

In total, we created and published 117 articles over the year.

Award

Digital PIE 2025

Shortlist
Performance: SEO
Answers for a Healthier Slovakia

CLIENT TESTIMONIAL

“Working with Visibility was key to growing our blog section. Their responsible approach helped us create expert, trustworthy content at a time when the internet is flooded with health misinformation. Thanks to their support, we were able to improve article quality and increase traffic.”