Dr. Max is a pharmacy network that operates both physical stores and an e‑commerce platform. In addition to offering medicines and supplements, they run a blog that provides online health advice.

Services
SEO

Client
Dr. Max

Team
Strategist – Daniela Horváthová
SEO Specialists – Jaroslav Uram, Michal Gališin
Copywriters – Ivana Drábová, Lucia Baníková, Marianna Mikešová
Project Manager – Nikola Jánošová
Business Consultant – Imrich Varga

Awards
See details

Key Challenge

Maintain Dr. Max’s position as the leading pharmacy chain in Slovakia.

Goals

KEY OBJECTIVES

Increase organic website traffic by

+20%

Increase the number of organic transactions by

+20%

Increase e‑commerce revenue from organic traffic by

+15%

Achieve ROI on agency work — up by

100%

Results (YOY)

WHAT WE’VE ACHIEVED

Increase in organic website traffic

+36.44%

Increase in organic transactions

+31.72%

Increase in e‑commerce revenue from organic traffic

+34.21%

ROI on agency work

490%

How We Achieved It

At a time when many people in Slovakia tend to trust unverified health information — often folk remedies shared on popular forums — we set out to send a clear signal to women who care about their own health and the health of their loved ones.

We aimed to position Dr. Max as a safe harbour — a professional, reliable alternative to questionable online sources. On the Dr. Max blog, we created a large volume of health content where visitors could find answers directly from qualified experts — doctors, pharmacists, and psychologists.

Campaign Claims:

Bringing expertise back into focus

Let’s improve women’s health

Ocenenia

Digital PIE 2024

Brzonze PIE
Performance (SEO): Bringing Expertise Back Into Focus by Visibility in Content Strategy & SEO

Digital PIE 2024

Bronze PIE
Performance (Content Strategy): Bringing Expertise Back Into Focus by Visibility in Content Strategy & SEO

European Search Awards 2024

Shortlist
Best Use of Search (Health): Empowering Women’s Wellness (MAXimized Content)

European Search Awards 2024

Shortlist
Best Use of Search (Retail/E‑commerce – SEO): Empowering Women’s Wellness (MAXimized Content)

European Search Awards 2024

Shortlist
Best Use of Search (B2C – SEO): Empowering Women’s Wellness (MAXimized Content)

European Search Awards 2024

Shortlist
Best SEO Campaign: Empowering Women’s Wellness (MAXimized Content)

European Content Awards 2024

Winner
Health Content Campaign of the Year: Empowering Women’s Wellness (MAXimized Content)

European Content Awards 2024

Shortlist
B2C Content Campaign of the Year: Empowering Women’s Wellness (MAXimized Content)